Moki Door Step Update | Shark Tank Season 10

Andrew Smith May 17, 2022June 11, 2023

As a couple of entrepreneurs that love various outdoor activities, Zach and Alyssa came onto Shark Tank to pitch their vehicle accessory known as the Moki Door Step. This innovative accessory is ideal for shorter people who struggle to reach the roof of their car to mount kayaks and other accessories. Before we take a look at our modern-day Moki Door Step update, let’s see whether Zach and Alyssa were able to secure a deal with any of the sharks.

Shark Tank Moki Door Step Update

Entrepreneurs: Zach Brown and Alyssa Brown
Business: Vehicle accessory to reach the roof of a car
Ask: $150,000 for 5% equity
Result: $3,000,000 for 100% of the company
Sharks: Daymond John

Alyssa told the sharks that their initial Kickstarter campaign generated just over $100,000 in sales over the course of 30 days. The landed cost per unit is just over $10 while they explored their possible product price point at various camping shows. Their product seemed to do well at around $40, according to Zach.

Rightline Gear Moki Door Step, Easy Access to Roof, Supports Both Feet, As Seen on Shark Tank

Easy Access To Roof: Load And Strap Down Car Top Cargo Bags And Boxes; Canoes, Kayaks, And Sups; Skis And Snowboards; Bikes; And Wash Your Vehicle’S Roof!

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The sharks were not pleased to hear that Zach’s uncle was currently receiving $1 per unit for nearly two decades. Kevin O’Leary believed that other companies would knock off the product, so he dropped out first. Daymond John decided to offer $450,000 for 20% equity, a larger chunk of cash, and more equity in return.

In what would be a shocking turn of events in the Shark Tank, Zach and Alyssa brought up the idea of selling the entire company. Daymond said that he would buy 100% of the company for $3 million and would pay the royalty to Zach’s uncle. Zach and Alyssa accepted the offer and ultimately sold off the entire company.

Now let’s see how the Moki Door Step update reveals the progress the company has made since its appearance on Shark Tank. Unfortunately, the final sale of the company with Daymond never materialized, but the company’s products are still being sold across North America in stores such as Dick’s Sporting Goods.

Its website is still up and running, which is a good sign as well. In addition to being sold in retail stores, the Moki Door Step and its products can conveniently be found on Amazon’s marketplace as well.

You can find the other company updates from Season 10 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

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Andrew Smith

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!