Moki DoorStep Update | Shark Tank Season 10
While getting ready for a trip, Zach Brown and his wife Alyssa struggled to load a kayak onto their SUV because they couldn’t reach the roof. It felt unsafe and frustrating, and they knew there had to be a better way. That’s when Zach came up with the Moki Doorstep, a small step that hooks onto the car’s door latch so anyone can safely step up and reach the roof with ease. Let’s take a look at which shark showed interest in making a deal in our Moki DoorStep update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Moki DoorStep after
Alyssa and Zach entered
In terms of a Moki DoorStep update, the deal with Daymond fell through. Instead, they secured a licensing agreement with Rightline Gear and have grown to over $65,000 per month in revenue.
| Shark: | Result: |
| Daymond John | Accepted deal for $3,000,000 for 100% equity |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Robert Herjavec | No offer |
| Kevin O’Leary | No offer |
Shark Tank Moki DoorStep Pitch

- Entrepreneurs: Zach Brown and Alyssa Brown
- Business: Vehicle accessory to reach the roof of a car
- Ask: $150,000 for 5% equity
- Result: $3,000,000 for 100% of the company
- Shark: Daymond John
Zach and Alyssa walked into
The Moki Doorstep is a small metal step that hooks onto a car’s door latch, helping users reach the roof safely.
Easy Access To Roof: Load And Strap Down Car Top Cargo Bags And Boxes; Canoes, Kayaks, And Sups; Skis And Snowboards; Bikes; And Wash Your Vehicle’S Roof!
Each shark received a sample, and Lori Greiner tested it out. As someone on the shorter side, she saw the value immediately.
Alyssa shared that their Kickstarter raised $110,000, their only revenue so far.
Mark Cuban asked about the price and cost. Zach said they sold the product for $40 to $50, with a manufacturing cost of $10.50.
Lori wanted to know if it was patented, and Alyssa confirmed it was patent pending.
Daymond John brought up a similar concept he’d seen before and asked about the name.
Alyssa explained that it was inspired by “Moki steps” carved into stone by the Pueblo people.
Kevin O’Leary questioned their valuation, calling it too high. Zach responded that an auto parts CFO advised them not to go under $4 million.
He also revealed ongoing talks with a major car rack company for a licensing deal worth at least $3 million over seven years
Daymond asked if this figure referred to royalties. Zach confirmed it did, at 12.5% with built-in minimums. If the company didn’t meet those terms, they could exit the deal.
Lori asked if the deal had been signed, and Alyssa said they were still negotiating.
Zach said they had personally invested $30,000. He also mentioned that his uncle, who originally filed the patent, earns $1 per unit sold for the next 18 years.
Kevin asked if they could sell outside North America under the licensing deal. Zach confirmed they could.
Although he believed that other companies would ultimately knock off the product, he dropped out first.
Robert Herjavec asked why they wouldn’t just license it and remove the risk. Zach said he wanted to reach global markets, not just North America.
Daymond decided to offer $450,000 for 20% equity. Zach said they’d rather sell the company at that equity.
Mark asked what price he’d sell for. Zach said $3 million.
Daymond accepted and added he would pay the royalty to Zach’s uncle. The Browns sold the company on the spot.
Did everything eventually work out following
Shark Tank Moki DoorStep Update
Our Moki DoorStep update found that the deal with Daymond John didn’t close. They couldn’t finalize terms during due diligence.
Instead, the Browns signed a licensing deal with Rightline Gear, a company that makes automotive and outdoor gear.
This allowed Moki Doorstep to launch in major retail stores, including Amazon, REI, Walmart, and Dick’s Sporting Goods.
They stopped manufacturing the product themselves and continued earning royalties through the licensing agreement.
That said, research for our Moki DoorStep update found an interview with Zach on StarterStory, where he shares that the Rightline Gear deal has been great.
In the interview, Zach shared that Moki has grown to around $65,000 per month in revenue. He has also focused heavily on IP protection and removed over 9,000 counterfeit listings.
Both founders later stepped away from daily operations to focus on their careers and family.
We are happy to be able to report such a positive Moki Doorstep update!
Before you go, check out our other company updates from Season 10 Episode 9, by following the links below!
Before you go, be sure to check out our list of all the Shark Tank Season 10 products.
Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.
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