Luna Magic Update | Shark Tank Season 12

Luna Magic is a makeup brand designed for Latino women that appeared on Shark Tank Season 12. After landing a deal with Barbara Corcoran, you may be trying to find a Luna Magic update. Here’s what happened to Shaira and Mabel after appearing on Shark Tank!

Luna Magic Update After Shark Tank

  • Entrepreneur: Shaira and Mabel Frias
  • Business: Makeup for Latino women
  • Ask: $200,000 for 10% equity
  • Result: $250,000 as a line of credit for 30% equity
  • Shark: Barbara Corcoran

Luna Magic appeared on Shark Tank Season 12 Episode 10 and was pitched by sisters Shaira and Mabel Frias, who created the makeup line for Latino women. The line includes brushes, gloss, eyeshadow, and more, all of which is designed to bring out the beauty in the Latino skin complexion.

When it appeared on Shark Tank, Luna Magic had earned $103,000 to date, split up between sales, grants, and a partnership with a subscription box. Further, at the time of their pitch, the sisters were in the process of a major rollout with Walmart, which will stock products in half of its US stores. The sisters shared that they came to the tank because they needed help funding the purchase order from Walmart and logistical help.

After a little bit of hesitation, Barbara Corcoran offered Shaira and Mabel $250,000 as a line of credit for 30% equity in the company and promised to help them stay organized as they rolled out into Walmart. The sisters agreed to the offer and Luna Magic left Shark Tank with a deal.

In terms of a Luna Magic update, they have successfully launched at Walmart and are doing quite well. For example, the eyeshadow pallet currently has 170 reviews with 4.8/5 stars. Thanks to their deal with Barbara, Luna Magic will likely continue to expand its brand with new products and online presence.

If we get any more news on a Luna Magic update, we will be sure to let you know. In the meantime, be sure to check updates on the other companies from Season 12 Episode 10 below:

For more Season 12 company updates, be sure to check out our Season 12 Products page!