Luna Magic Update | Shark Tank Season 12

Sisters Shaira and Mabel Frias found it hard to find makeup brands that complimented their Latina skin tones. Because of this, they decided to create their own beauty line that focuses on their Latina culture. Will they earn a deal on Shark Tank Season 12? Find out in our Luna Magic update!

Shark Tank Luna Magic Update

Luna Magic Update

  • Entrepreneur: Shaira and Mabel Frias
  • Business: Makeup for Latino women
  • Ask: $200,000 for 10% equity
  • Result: $250,000 as a line of credit for 30% equity
  • Shark: Barbara Corcoran

Luna Magic appeared on Shark Tank Season 12 Episode 10 and was pitched by sisters Shaira and Mabel, who created the makeup line for Latino women. The line includes brushes, gloss, eyeshadow, and more, all of which is designed to bring out the beauty in the Latino skin complexion.

Luna Magic Va-Va Pink Lash Primer

With just one sweep, this innovative primer mascara glides on and evenly coats and smooths your lashes to maximize the final result of your favorite mascara.

We earn a commission if you make a purchase, at no additional cost to you.

When it appeared on Shark Tank, Luna Magic had earned $103,000 to date, split up between sales, grants, and a partnership with a subscription box.

Further, at the time of their pitch, the sisters were in the process of a major rollout with Walmart, which will stock products in half of its US stores.

The sisters shared that they came to Shark Tank Season 12 because they need help funding the purchase order from Walmart, in addition to logistical help.

Following some hesitation, Barbara Corcoran offered Shaira and Mabel $250,000 as a line of credit for 30% equity in the company. She also promised to help them stay organized as they rolled out into Walmart.

Following some time to consider the offer, the sisters finally agreed, and Luna Magic left Shark Tank with a deal. Keep reading our Luna Magic update to find out what happened next for the company!

In terms of a Luna Magic update, we’re happy to report that the company is still in business! Furthermore, they have an estimated annual revenue of $1.7 million.

Thanks to their deal with Barbara, Luna Magic eventually launched in Walmart and has also launched at CVS and Target. We have to assume their products are loved by customers, as they have great reviews on Amazon.

It seems like Barbara made the magic happen for Shaira and Mabel, and we can add this Luna Magic update to the list of successful Shark Tank companies.

In the meantime, be sure to check updates on the other companies from Season 12 Episode 10 below:

For more Season 12 company updates, be sure to check out our Season 12 Products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!