Enso Rings Update

Enso Rings Update | Shark Tank Season 9

Enso Rings are a safer version of rings for daily wear. Over 150,000 people per year either lose their fingers or severely injure them due to their traditional wedding rings. The rings are silicone and designed to break away when caught on something to protect your finger from injury. Do the sharks feel this issue is large enough to invest in their alternative product during Season 9? Let’s find out in the Shark Tank Enso Rings update and pitch recap.

Shark Tank Enso Rings Update

Enso Rings Update

  • Entrepreneur: Brighton Jones and Aaron Dalley
  • Business: Silicone wedding rings
  • Ask: $500,000 for 7.5% equity
  • Result: $500,000 for 15% equity
  • Shark: Robert Herjavec

Brighton and Aaron always wanted to start a business together. In a personal experience of rock climbing,  Brighton fell. His wedding ring got caught on a rock, and it scared him that he might lose his finger.

Their silicone rings have sold very well, with projections of over $5 million. Mark Cuban did not appreciate the scare tactics of the product, so he dropped out. Lori Greiner felt that there was too much competition for her to receive the return on her investment and also went out.

Barbara Corcoran was confused by their messaging and dropped out. Robert Herjavec made an offer of $500,000 for 20% because sales don’t lie. Kevin O’Leary offered $500,000 as a loan for 5%, plus a $2 royalty per unit sold until $1,500,000 is paid.

Brighton countered Robert with $500,000 for 10%, but Robert declined. He came back with $500,000 for 15%, to which Brighton came back with $50,000 for 12.5%. Robert said no.

The entrepreneurs then asked if Robert and Kevin would go in together. They said no, and Enso Rings made a deal with Robert at $500,000 for 15% equity because they felt he really got the message behind the product.

Where is Enso Rings now? At the time of this Enso Rings update, you can purchase not only rings but also silicone bracelets on their website. There are some Disney characters in the bands as well.

They have won many online awards for a great product, as well as a fastest growing business award. Since Shark Tank, they have sold over 2 million rings in 80 countries. Immediately after the episode aired they sold $2 million worth of product. The net worth of the company is currently estimated to be over $20 million.

You can find the other company updates from Season 9 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!