ABS Protein Pancakes Update | Shark Tank Season 7

Ashley Drummonds loved staying fit but didn’t like giving up her favorite foods, especially pancakes. Eating them made her feel sluggish and off-track with her diet. To solve this, she created ABS Protein Pancakes, a pancake mix with high protein and low carbs, so people could enjoy pancakes without guilt. Each serving has 26 grams of protein and only 6 grams of carbs, making it a healthier choice. Will the sharks invest? Let’s find out in our ABS Protein Pancakes update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to ABS Pancakes after Shark Tank.

Josh and Ashley entered Shark Tank Season 7, seeking $120,000 for 40% equity in ABS Protein Pancakes. After their pitch, they made a deal with Daymond John for $120,000 for 42% equity.

In terms of an ABS Pancakes update, the company saw a massive surge in sales after Shark Tank, making a year’s worth of revenue in just 24 hours. Further, in August 2022, the company had grown to $1.6 million in annual revenue, yet its social media went inactive, and products disappeared from its website.

Shark	Result
Daymond John	Accepted offer of $120,000 for 42% equity
Robert Herjavec	$120,000 for 50% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank ABS Pancakes Pitch

• Entrepreneurs: Josh McClelland and Ashley Drummonds
• Business: High protein, low carb pancakes
• Ask: $120,000 for 40% equity
• Result: $120,000 for 42% equity
• Shark: Daymond John

Ashley and Josh stepped into Shark Tank to pitch ABS Protein Pancakes, a high-protein, low-carb pancake mix made for fitness-conscious consumers.

They wanted an investment to help scale their business, emphasizing that eating healthy shouldn’t mean giving up great taste.

To highlight common diet struggles, Ashley held up a plate of bland vegetables and a chalky protein shake.

Then, she revealed their gluten-free, all-natural pancakes, each serving packed with 24 grams of protein and only 250 calories for three pancakes.

The sharks tasted the pancakes, and their reactions were mixed. Mark Cuban said they reminded him of angel food cake, while Robert Herjavec noticed an aftertaste.

Daymond John found them dry, which Ashley explained was due to the protein powder and coconut flour used to keep them gluten-free.

Kevin O’Leary questioned the need for gluten-free, arguing that it limited their market.

But Ashley pushed back, saying that fitness consumers prefer clean ingredients, making gluten-free an advantage, not a drawback.

She shared that they had made $100,000 in 11 months, mainly through online sales. The sharks were initially impressed until Kevin asked about costs.

Each bag cost $12-$14 to produce but retailed for $42.95, which shocked them. Ashley explained that since they weren’t ordering in bulk, ingredient costs were high.

Lori Greiner added that they also used a co-packer to mix and package the product, further increasing costs.

Mark wanted to know if they could bring costs down with higher production. Ashley estimated they could lower it to $7-$8 per bag.

Still, Mark felt they weren’t a fully developed business yet and dropped out.

Daymond followed, saying the high price made it tough to expand. Lori liked their passion but didn’t enjoy the taste, so she also passed.

Robert, however, saw potential beyond pancakes. He envisioned a full baking product line and offered $120,000 for 50% equity, surprising the other sharks.

Kevin, unimpressed, dropped out, bluntly saying the pancakes tasted bad.

Robert defended his offer, arguing that he understood fitness consumers, even jokingly calling Kevin the “Before” and himself the “After” to emphasize his fitness lifestyle.

Ashley pushed for a lower equity stake, but Robert refused. Then, at the last moment, Daymond jumped back in with an offer of $120,000 for 42% equity, if they accepted immediately.

Ashley agreed, sealing the deal. Daymond believed he could reduce costs and grow the brand, making ABS Protein Pancakes his latest investment.

Let’s check in on our ABS Pancakes update to see where the company is now.

Shark Tank ABS Pancakes Update

Our ABS Pancakes update found that the deal with Daymond John never closed.

Despite this, the exposure from the show led to a substantial increase in sales. The company reported achieving a year’s worth of sales within just 24 hours of the episode airing.

Josh left the company in 2017 and transitioned into the real estate industry.

In August 2022, ABS Protein Pancakes had reached an annual revenue of $1.6 million.

However, as of May 2022, the company’s social media accounts became inactive, and the products were no longer listed on their official website.

Although, the pancake mix is still available on Amazon, offering flavors such as Chocolate Chip, Cinnamon Swirl, and Vanilla Cake Batter.

Ashley continued with ABS Protein Pancakes until May 2022.

She then shifted her focus back to fitness coaching and nutrition, launching ventures like ABS Fitlife, a digital library of workout videos, and PR Fuel, a nutrition supplement company for athletes.

At the time of this writing, there is no official confirmation regarding the current operational status of ABS Protein Pancakes.

Unfortunately, this will be our final ABS Pancakes update until we hear from the founders.

But what about the other products featured in Season 7 Episode 12? You can find our company updates for them here:

• Extreme Sandbox Update
• Total Tie Keep Update
• FireAvert Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.