Pancakes aren’t all that healthy, but Josh McClelland and Ashley Drummonds wanted to change that. Protein is important for working out, so they chose to blend popular protein shakes with their favorite breakfast treat. The result – ABS Protein Pancakes – and they just might make the transition to a healthy lifestyle a little less painful. What will the sharks think of this product in
Shark Tank ABS Pancakes Update
- Entrepreneurs: Josh McClelland and Ashley Drummonds
- Business: High protein, low carb pancakes
- Ask: $120,000 for 40% equity
- Result: $120,000 for 42% equity
- Shark: Daymond John
Josh and Ashley were fitness-minded entrepreneurs who still wanted sweets. As an alternative to unhealthy pancakes, they created a protein batter blend with about 250 calories per serving. They passed out samples so the sharks could taste their ABS Pancakes.
Pancakes are a guilty pleasure for many, but the days of deciding between what tastes good and what feels good are a thing of the past! The ABS chocolate chip pancake and waffle mix provides you with a classic delicious flavor but with low carbs, high protein, and low sugar – the perfect combination for enjoying food and getting abs.
Mark Cuban liked them, but Robert Herjavec thought they were dry. Kevin O’Leary said they had an aftertaste. Opinions among the sharks were split. Josh and Ashley explained that they had $100,000 in sales in the 11 months since launch. Each package was between $12 and $14 to produce, and they sold for about $43 each.
The sharks were not happy with the price. This immediately turned some of the sharks away from the product. Mark, who originally liked the pancakes, dropped out. He didn’t think they had a company yet. Daymond John followed due to the price.
Lori Greiner didn’t like the flavor, so she went out, too. Robert offered $120,000 for 50% equity. He thought the price was too high, but he wanted in. Kevin went out next, stating that the pancakes tasted bad.
With only a 50% split on the table, Josh and Ashley had to make a decision. The sharks tried to give them advice about the unfair equity option. They tried to counter Robert for 45%, and he went down to 49%.
Daymond suddenly came back in to offer them $120,000 for 42% to save them from Robert’s sharky deal. They accepted! Where is the company now? Find out in our ABS Pancakes update.
Our ABS Pancakes update research revealed that the company is still in business! The deal with Daymond didn’t close, but that didn’t stop Josh and Ashley.
A huge bump in sales after the episode aired got them off to a great start, and now they have annual revenue of just over $1.5 million. Their product is available on the ABS Pancakes website and also on Amazon.
But what about the other products featured in Season 7 Episode 12? You can find our company updates for them here:
Curious to find out more about companies and products featured on the show? You can find them all on our Season 7 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!