Ta-Ta Towels Update | Shark Tank Season 10

Erin Robertson was getting ready for a date at home in Los Angeles when her air conditioner stopped working. It was hot, and sweat started building up under her breasts. Towels didn’t help, and she stayed uncomfortable the whole night. That’s when she came up with the Ta-Ta Towels, a soft towel that goes around the neck and keeps the chest dry. It helps prevent sweat and rashes. Let’s see how the negotiations go for Erin in our Ta-Ta Towels update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Ta-Ta Towels after Shark Tank.

Erin entered Shark Tank Season 10, seeking $200,000 for 10% equity in her specialized towel bras. After her pitch, she made a deal with Lori Greiner for $200,000 for 40% equity.

In terms of a Ta-Ta Towels update, the company expanded its product line, built strong social media followings, and has grown to over $1 million in annual revenue.

Shark	Result
Lori Greiner	Accepted offer of $200,000 for 40% equity
Barbara Corcoran	No offer
Kevin O’Leary	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Ta-Ta Towels Pitch

• Entrepreneurs: Erin Robertson
• Business: Specialized Towel Bras
• Ask: $200,000 for 10% equity
• Result: $200,000 for 40% equity
• Shark:  Lori Greiner

Erin Robertson brought her company and product, the Ta-Ta Towels, to Shark Tank Season 10, giving it a $2 million valuation.

She introduced her product, a towel-like bra that wraps around the neck to keep the chest area dry.

It’s designed for women dealing with sweat or nursing and is made in California using eco-friendly materials.

Lori Greiner asked if it could be adjusted. Erin said yes, it tightens around the neck and still allows for movement.

Erin explained it comes in sizes from C to H. She passed out samples, and when Barbara Corcoran said she might not need one, Erin suggested they’d make great gifts.

Erin said she held a design patent in the U.S. and China, and a second patent for her maternity line was pending.

The original sells for $45, the maternity version for $55, and both cost $24 to make.

Erin shared her background. She had worked as a personal assistant and taught herself to sew through online videos.

After launching the product from her living room, it went viral and brought in $1.1 million in sales over 12 months.

Erin said all sales came from her website. When asked about projected revenue, she said $2 million for the year, although she had only reached $188,000 so far.

The sharks pushed back. Erin explained she had 10,000 units ready to go.

After the sharks learned that many of her sales came from a viral social media incident, other profit projections started to not add up.

Mark Cuban dropped out, citing concerns about inventory and strategy.

Robert Herjavec and Kevin O’Leary also declined to invest, saying she hadn’t proven her valuation. Barbara didn’t like the sales decline and stepped out.

That left only Lori, who offered $200,000 for 50% equity. Erin quickly countered with 15%, then 20%, but Lori stood firm.

Erin explained she had already given 10% to another investor. Lori revised her offer to $200,000 for 40% equity.

Erin tried for 30%, but Lori declined. They eventually struck a deal for $200,000 for 40% equity.

Did it work out following Shark Tank? Keep reading our Ta-Ta Towels update to find out!

Shark Tank Ta-Ta Towels Update

Our Ta-Ta Towels update found that within a year, Erin hit over $1 million in sales, thanks in part to a viral moment on social media.

By 2023, Ta-Ta Towels was consistently bringing in $1 million in annual revenue.

Over time, Erin introduced maternity versions, robes, pajama shorts, tube tops, and hair towels. She launched the “Testie Towel” for men, which quickly sold out.

Our Ta-Ta Towels update found that the company has a large social media following, with over 220,000 followers on Instagram and 260,000 on TikTok.

Products are available through the Ta-Ta Towel website.

Even though Erin didn’t land a deal, it looks like things worked out! If we learn more, we will be back for another Ta-Ta Towels update.

For more on Season 10 Episode 2 check out the links below.

• Sanaia Applesauce Update
• LugBug Update
• Shed Defender Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.