Shark Tank Zookies Cookies Update 2026

After Hurricane Harvey, Justin Miller baked dog treats at home and posted them online to raise money for relief efforts. People loved them and started asking how they could get more. That’s when he teamed up with his friend Tom Simon, and they created Zookies Cookies, a simple mix that lets anyone bake fresh, healthy dog treats right at home. Will the sharks invest in this business? Find out in our Zookies Cookies update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Zookies Cookies after Shark Tank.

Justin and Tom entered Shark Tank Season 10, seeking $50,000 for 20% equity in their specialty dog treat company. After their pitch, they secured a deal with guest shark Alli Webb for $50,000 for 30% equity.

In terms of a Zookies Cookies update, the company finalized its deal before the Shark Tank episode aired and saw immediate traction, receiving over 1,000 orders within 24 hours of the broadcast.

Shark	Result
Alli Webb	Accepted offer of $50,000 for 30% equity
Kevin O’Leary	$50,000 for 33.3% equity
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Zookies Cookies Pitch

Entrepreneurs: Justin Miller and Tom Simon
Business: Bake-at-home dog treats
Ask: $50,000 for 20% equity
Result: $50,000 for 30% equity
Shark: Alli Webb

Justin and Tom entered Shark Tank to pitch Zookies Cookies, a bake-at-home dog treat mix.

The product uses human-grade ingredients and comes in jars that sell for $9.99 each or $24.99 for a three-pack. Each jar costs under $2 to produce.

Their goal was to secure an investment and gain a strategic partner to help expand into retail.

To start, they gave the sharks samples to try. The sharks didn’t like the taste, but then Justin and Tom clarified that the cookies were made for dogs, not humans.

Dogs were brought in and quickly ate the treats, which impressed the sharks.

Justin explained that the idea came from wanting to create a healthy, interactive treat experience for dog owners.

Unlike other treats filled with preservatives, Zookies Cookies offers natural ingredients and a baking activity.

At the time of the pitch, the company had been in business for nine months and had generated over $40,000 in online sales.

They used Facebook, Instagram, and Google to drive traffic. They had also done limited testing in retail settings.

Meanwhile, Mark Cuban asked about sales projections. Justin said they expected mid-six-figure revenue in the next year.

Kevin O’Leary asked about the cost structure and margins. Justin confirmed solid profit margins and said the product also worked well as a gift item.

Guest shark Alli Webb asked what they needed beyond the money. They said they needed help scaling into big-box retailers while maintaining online sales.

Packaging quickly became a concern for the sharks. Kevin and Alli both said it wasn’t clear that the product required baking.

Further, Tom acknowledged the feedback and said they were open to redesigning the packaging.

Lori Greiner decided to opt out, saying the product seemed like a novelty and didn’t have long-term appeal.

Robert Herjavec also passed. He didn’t think most people would take the time to bake treats for their dogs.

However, Alli offered $50,000 for 30% equity, saying she could help improve packaging and get the product into retail.

Kevin countered with $50,000 for 33.3% equity, citing his experience in the gifting space.

Mark also stepped out, saying he couldn’t offer value in the pet or retail sectors.

Ultimately, Justin and Tom chose to accept Alli’s offer. They felt her background in branding and packaging made her the right partner for scaling the business.

Let’s get a Zookies Cookies update to see how the company is doing now.

Shark Tank Zookies Cookies Update

Our Zookies Cookies update revealed the deal was finalized before the episode aired.

Following the broadcast, the company received over 1,000 orders within 24 hours.

In the next five months, our Zookies Cookies update found that sales reached $124,000. In 2022, annual revenue had passed $1 million, and as of 2025, it has exceeded $4 million.

Zookies Cookies expanded into retail, landing shelf space in all 17 Healthy Spot stores in California and around 60 other stores across the U.S.

Additionally, their products were also launched on Amazon, maintaining a 4.2-star average rating.

In January 2023, Tom left the company and joined WorkDove as Director of Marketing. However, Justin remains active with the company.

We are happy to report that the company continues to operate and grow, even with one founder stepping away.

If we get another Zookies Cookies update, we will let you know.

You can find the other company updates from Season 10 Episode 14 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.