Ora Organic Update | Shark Tank Season 8

Many traditional supplements are packed with synthetic ingredients and processed with harsh chemicals. This isn’t exactly what most people want in a health product. So, Will Smelko created Ora Organic, a line of plant-based supplements that skips the chemicals and delivers nutrients straight from natural sources. Ora Organic lets people add a boost of clean, wholesome nutrition to their routine, free from artificial additives. Will the sharks see the value in this innovative approach? Let’s find out in our Ora Organic update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Ora Organic after Shark Tank.

Will and Ronald entered Shark Tank Season 8, seeking $375,000 for 5% equity in their sustainable plant-based supplements business. Unfortunately, they left without a deal.

In terms of an Ora Organic update, the company gained a 400% increase in sales. Further, Ora Organic expanded its product line, won industry awards, and strategically showcased its brand through expos, podcasts, and influencer highlights. Since Shark Tank, they’ve grown to around $2.5 million in annual revenue.

Shark	Result
Kevin O’Leary	$375,000 for 20% equity
Mark Cuban	No offer
Robert Herjavec	No offer
Daymond John	No offer
Lori Greiner	No offer

Shark Tank Ora Organic Pitch

• Entrepreneurs: Will Smelko and Ronald Chang
• Business: Sustainable plant-based supplements
• Ask: $375,000 for 5% equity
• Result: No Deal
• Sharks: None

Will and Ronald opened their pitch by presenting Ora Organic, a line of clean, plant-based supplements, and requested a $375,000 investment to help expand their business.

They explained that the investment would fuel product development and boost distribution, reaching more health-conscious customers across the country.

Ora Organic offers a range of vegan, plant-based supplements, from protein powders and vitamins to probiotics and unique items like omega-3 algae spray and vegan collagen.

As a health-focused brand, they’re all about clean, organic ingredients—no artificial additives, GMOs, or animal products.

Customers can buy Ora Organic products online through their website and Amazon or in stores like Vitamin Shoppe.

Designed for health-conscious consumers, especially those who value vegan, organic, and eco-friendly options, the company provides a digestible, natural alternative to synthetic supplements.

Ora Organic stands out with its commitment to sustainability, using eco-friendly packaging, and educating customers about organic nutrition.

During their pitch, they handed out samples to reinforce that Ora Organic’s products truly align with its clean, natural message.

They shared that in just 10 months, Ora Organic had generated $415,000 in sales and already secured a $150,000 investment at a $2.2 million valuation.

However, Robert Herjavec did not see it that way. Instead, he focused on the competition within the industry and went out.

Daymond John followed because he did not like their “unrealistic” valuation.

Meanwhile, Lori Greiner expressed her concerns about the company’s marketing, so she decided to back out as well.

However, Mark Cuban did not like how the brand was dependent on being “unique,” so he went out.

Kevin O’Leary, on the other hand, extended an offer of $375,000 for 20% equity.

Will and Ronald countered with 7.5% equity, prompting Kevin to counter their offer at 17% equity.

The two then gave their final offer of $500,000 for 10% equity, which Mr. Wonderful declined.

Let’s get an Ora Organic update to see where the company is today.

Shark Tank Ora Organic Update

While Will and Ronald didn’t walk away with the $375,000 they’d hoped for, their appearance on the show put them firmly in the spotlight.

Our Ora Organic update research found that sales jumped by 400% after airing, and the brand quickly gained a following among health-focused consumers.

Building on that momentum, Ora Organic started rolling out new products, including their apple cider vinegar tablets, which became a hit.

Further, they earned the NBJ Small Company Growth Award, and co-founder Ronald showcased the brand at the Natural Products Expo West.

Meanwhile, Will appeared on popular podcasts like “Flip the Switch” and “Success Unfiltered,” sharing insights on growing the business and staying true to Ora Organic’s mission.

As demand for plant-based products surged, Ora Organic broadened its lineup to include supplements for gut health, hormone balance, skin health, and more.

From chewable tablets to protein powders, they ensured each product met high standards by testing it at third-party labs.

At the time of writing, our Ora Organic update found that the company is thriving, with a valuation near $10 million and annual revenues of around $2.5 million.

They recently caught Hailey Bieber’s attention. She featured their So Lean & So Clean Vanilla Plant-Based Protein Powder in a smoothie recipe reel.

We are calling this Ora Organic update a success.

Interested in more company updates from Shark Tank Season 8 Episode 18? Check them out below:

• Sand Cloud Update
• DARTDrones Update
• The Elephant Pants Update

Before you go, check out more company updates from Season 8 on our Season 8 products page.