Ora Organic Update | Shark Tank Season 8

When Will Smelko and Ronald Chang of Ora Organic came to Shark Tank during Season 8, they sought $375,000 for 5% equity. Despite receiving an offer, the two decided to walk out without a deal. That brings us to our Ora Organic update.

Shark Tank Ora Organic Update

Ora Organic Update

  • Entrepreneur: Will Smelko and Ronald Chang
  • Business: Sustainable plant-based supplements
  • Ask: $375,000 for 5% equity
  • Result: No Deal
  • Shark: None

According to Will and Ronald, Ora Organic is a company founded “by and for healthy foodies to replace synthetic supplements with nutrients from organic & sustainable sources.” The company sells plant-based supplements using Omega-3 from microalgae and protein from plants. They sell everything from organic powders to proteins, probiotics, and Omega-3 sprays.

Ora Organic Vegan Protein Powder - 21g Plant Based Protein Powder for Women and Men | Keto Friendly, Gluten Free, Paleo, Dairy-Free, Gluten-Free, Soy-Free - Vanilla Flavor, 20 Servings
  • All Organic & Plant-Based Protein: Our organic plant-based protein powder...
  • Amazing Taste & Texture: Our protein blends easily and come in flavors that...
We earn a commission if you make a purchase, at no additional cost to you.

After getting a taste of the products, the sharks agreed that the supplements tasted good. The sales agreed as well. In less than a year, Ora Organic had done $415,000 in sales, which should only grow further with a shark in tow.

Unfortunately, Robert Herjavec did not see it that way. Instead, he focused on the competition within the industry and went out. Daymond John followed because he did not like their “unrealistic” valuation. Meanwhile, Lori Greiner expressed her concerns about the company’s marketing, so she decided to back out as well.

With only two sharks left, Ora Organic still had a chance with Mark Cuban. But Mark did not like how the brand was dependent on being “unique,” so he went out.

Kevin O’Leary, on the other hand, extended an offer of $375,000 for 20%. Will and Ronald countered with 7.5% equity, prompting Kevin to counter their counter at 17%.

The two then gave their final offer of $500,000 for 10%, which Mr. Wonderful declined the only way that he knew how.

Since Ora Organic failed to secure a deal in the Shark Tank, you’d think that our Ora Organic update would be filled with bad news, but you’d be wrong.

It’s quite the opposite. Ora Organic received a lot of exposure after appearing in Shark Tank and claims that it is now worth at least $10 million, with annual revenues of more than $1 million as of 2021.

Interested in more company updates from Shark Tank Season 8 Episode 18? Check them out below:

Before you go, check out more company updates from Season 8 on our Season 8 products page.