SubSafe Sandwich Storage Update | Shark Tank Season 10

Adam and Desiree Haller came up with the idea while out on fishing trips in Florida. Every time they packed sub sandwiches in the cooler, they came back soggy from the melted ice. Tired of throwing away ruined subs, they created SubSafe to keep them dry and protected. Will the sharks get behind this sandwich-saving idea? Let’s find out in our SubSafe update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to SubSafe after Shark Tank.

Adam and Desiree appeared on Shark Tank Season 10, seeking $50,000 for 13% equity in their company, SubSafe. After their pitch, they secured a deal with Mark Cuban and guest shark Charles Barkley for $100,000 for 25% equity.

In terms of a SubSafe update, the company capitalized on its Shark Tank exposure by securing major retail placements, signing a licensing deal with ORCA Coolers, and expanding its product line to serve broader use cases.

Shark	Result
Mark Cuban and Charles Barkley	Accepted offer of $100,000 for 25% equity
Lori Greiner	No offer
Kevin O’Leary	No offer
Robert Herjavec	No offer

Shark Tank SubSafe Pitch

• Entrepreneurs: Adam Haller and Desiree Haller
• Business: Outdoor Food Storage Containers
• Ask: $50,000 for 13% equity
• Result: $100,000 for 25% equity
• Sharks: Mark Cuban and Charles Barkley

Adam and Desiree started their pitch by showing how regular coolers often leave sandwiches soggy.

Then, they introduced SubSafe and passed out sandwiches stored in the container. The sharks agreed the product worked as promised.

SubSafe is a waterproof sandwich container designed to keep subs dry in coolers.

It comes in two sizes: 12-inch and 6-inch. The larger version holds up to six pounds and floats, while the smaller one holds up to four pounds.

Adam explained that SubSafe isn’t just for sandwiches—it can also store keys, phones, or other items you want to keep dry.

Desiree shared that each SubSafe sells for $17.95 and costs $2.38 to produce. All sharks agreed the margins were strong.

The entrepreneurs said they launched in February and had made $40,000 in sales so far.

The sharks felt that was low, but the Hallers explained they didn’t have the money to invest in marketing.

Adam had sold his boat to raise $37,000 for the business.

Robert Herjavec asked about patents. Desiree confirmed they had a design patent pending.

She also mentioned a big opportunity: the largest sub sandwich chain in the country had contacted them.

The chain wanted to run a summer campaign across 1,500 locations where customers would get a free SubSafe with a large sub purchase.

As negotiations started, Lori Greiner was the first shark to drop out because she didn’t believe it was the right investment for her.

Kevin O’Leary liked the idea but saw challenges with consumer awareness and retail placement.

He believed he could help with social media and retail deals, but wasn’t sure how he’d make his money back. He also decided to pass.

Robert offered the $50,000 they originally asked for, but hesitated on how much equity to request. He stepped back to think.

Guest shark Charles Barkley said he saw broader use for the product beyond storing sandwiches, especially for people who fish or spend time on boats. He offered to team up with Mark Cuban.

Together, Mark and Charles offered $100,000 for 25% equity, split equally at 12.5% each.

The Hallers quickly accepted the offer and left with a deal

Let’s get a SubSafe update and see how the company is doing after initially securing a deal with Charles and Mark.

Shark Tank SubSafe Update

Our SubSafe update revealed that following the episode, the company saw a major increase in sales.

SubSafe gained national media exposure with features on Good Morning America and TNT, including a segment with Charles Barkley and Shaquille O’Neal.

The company’s product rolled out to over 800 Publix stores, Wawa convenience stores, and Bed Bath & Beyond.

They also signed a licensing deal with ORCA coolers to launch SubSafe containers with NFL and college team logos.

By the end of 2019, the Hallers moved operations from their garage to a 4,000-square-foot warehouse.

They expanded their product line to include WineSafe and Charcuterie Safe, targeting more outdoor use cases.

Further, SubSafe later launched VyroSafe, a line of biodegradable paper straws used on cruise ships, in restaurants, and in hotels.

At the time of writing our SubSafe update, annual revenue is around $1 million.

We can’t wait to see what the company has in store for our next SubSafe update.

You can find the other company updates from Season 10 Episode 13 here:

• Life Lift Systems Update
• Fresh Bellies Update
• Zorpads Update

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.