The Better Bedder Update
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The Better Bedder Sheet Band Update | Shark Tank Season 12

Finding sheets that fit your mattress can be hard, and making the bed can be even harder! Sometimes the fitted sheet doesn’t stay in place either! That’s why Judy Schott and Nita Gassen created a product that they say solves this problem. Will they make a deal on Shark Tank Season 12? Find out in The Better Bedder update!

If you’re short on time, here’s a quick overview of what happened to The Better Bedder after Shark Tank!

The Better Bedder appeared on Shark Tank Season 12 and landed a deal with Lori Greiner for $150,000 for 18% equity. Since airing on Shark Tank, lifetime sales are now approaching $8 million and Judy and Nita are working on new products that are specifically designed for hotels, RVs, and Airbnb.

Shark: Result:
Lori Greiner Accepted deal of $150,000 for 18% equity
Mark Cuban No offer
Kevin O’Leary No offer
Daymond John Offered $150,000 for 25% equity
Barbara Corcoran Offered $150,000 for 20% equity

Shark Tank The Better Bedder Update

The Better Bedder Update

  • Entrepreneur: Judy Schott and Nita Gassen
  • Business: Headband for your mattress
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 18% equity
  • Shark: Lori Greiner

Judy and Nita, founders of The Better Bedder, pitched their company on Shark Tank Season 12. Together, they’ve created a new way to make your bed, that saves both time and effort. The Better Bedder acts as a headband for your mattress.

Better Bedder Bed Headband

Takes just minutes to install Better Bedder and it will stay on forever even when you want to change your bedding! Place the band around the mattress tuck in your sheet and viola perfectly made bed!

Pros:
  • Fits All Sheets
  • Wrinkle Free
  • Easy to Install
Cons:
  • Doesn't Work Well With Adjustable Beds
  • Straighten Out Every Few Days
We earn a commission if you make a purchase, at no additional cost to you.

Basically, the product allows you to simply tuck your sheets into the elastic headband, without having to lift up the mattress or fold the corners of your sheets.

The idea for The Better Bedder was actually born because Judy needed a better solution to make the bed. When her son was home from college, he chose to sleep on the couch instead of the new bed that was bought for him.

When Judy asked her son why he was sleeping on the couch, he shared that the sheets were horrible. Because of this, he found it easier to just sleep on the couch.

That’s when Judy called Nita and asked for her help in finding a solution. Within 6 months of brainstorming and working together on this project, they sold their first Better Bedder.

At the time of the pitch, The Better Bedder had been in business for just over a year and a half. It has done $476,000 in sales thus far in 2020, and is expecting to end the year with close to $1 million in sales.

However, despite strong sales, Judy and Nita are losing a lot of money on manufacturing costs, as it costs them $33.50 a unit to manufacture.

The sharks were surprised by the high cost, especially when Judy shared that the average sales cost is $63.50.

At this point, Kevin O”Leary chimes in. While he loves the ladies, and their product, the bedding industry just doesn’t interest him, so he’s out.

Mark Cuban was next to drop out, stating that he doesn’t make his own bed, so the product doesn’t interest him.

Promising to help lower manufacturing costs, Judy and Nita receive offers from Barbara Corcoran, Lori Greiner, and Daymond John. Lori and Daymond both offer $150,000 for 25% equity.

Then, Barbara offers $150,000 for 20% equity. However, after some negotiations, Barbara drops to 15% equity, and Lori drops to 18% equity.

Due to her experience with infomercials and QVC, alongside the promise to help lower manufacturing costs, Judy and Nita accepted Lori’s offer and The Better Bedder left the tank with a deal.

What happened following their time in the tank? Keep reading The Better Bedder update to find out!

In terms of a The Better Bedder update, the company did $157,000 in sales in just one day after appearing on Shark Tank!

Lori also filmed an infomercial for the company and has helped it grow from $950,000 in lifetime sales to over $2 million.

We’ve got even more good news! The Better Bedder is now in over 3,000 Walmart stores, and Judy and Nita are working with Lori on a worldwide distribution plan.

Judy and Nita are also working on a new product for hotels, RVs, and Airbnb.

As of 2023, lifetime sales are approaching $8 million! It turns out that The Better Bedder is helping millions of people make their beds better after all!

Before you go, be sure to check out updates on the other companies featured in Episode 15:

For more Season 12 products, be sure to check out our Season 12 Products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!