The Better Bedder Update | Shark Tank Season 12

The Better Bedder appeared on Shark Tank Season 12 Episode 15 and landed a deal with Lori Greiner. With just under half a million dollars in lifetime sales at the time of the pitch, you might be looking for a The Better Bedder update. Here’s everything we know about the mattress headband.

Shark Tank The Better Bedder Update

  • Entrepreneur:¬†Judy Schott and Nita Gassen
  • Business: Headband for your mattress
  • Ask:¬†$150,000 for 10% equity
  • Result: $150,000 for 18% equity
  • Shark: Lori Greiner

Judy Schott and Nita Gassen, founders of The Better Bedder, pitched their company on Shark Tank Season 12. Together, they’ve created a new way to make your bed that saves both time and effort. Essentially, the Better Bedder acts as a headband for your mattress and allows you to simply tuck your sheets into the elastic headband, without having to lift up the mattress or fold the corners of your sheets.

Amazon product

At the time of the pitch, The Better Bedder had been in business for just over a year and a half and had sone $476,000 in sales thus far in 2020 and is expecting to end the year with close to $1 million in sales. However, despite strong sales, Judy and Nita are losing a lot of money on manufacturing costs, as it costs them $33 a unit to manufacture.

Promising to help lower manufacturing costs, Judy and Nita received offers from Barbara Corcoran, Lori Greiner, and Daymond John. Lori and Daymond both offered $150,000 for 25% equity, while Barbara offered $150,000 for 20% equity. After some negotiations, Barbara dropped to 15% equity and Lori dropped to 18% equity.

Due to her experience with infomercials and QVC, alongside the promise to help lower manufacturing costs, Judy and Nita accepted Lori’s offer and The Better Bedder left the tank with a deal.

In terms of a The Better Bedder update, after appearing on Shark Tank, the company did $157,000 in sales in just one day! Lori also filmed an infomercial for the company and has helped it grow from $950,000 in lifetime sales to over $2 million.

We’ve got even more good news in our The Better Bedder update, it is now in over 3,000 Walmart stores, and Judy and Nita working with Lori on a worldwide distribution plan. Judy and Nita are also working on a new product for hotels, RVs, and Airbnbs.

Before you go, be sure to check out updates on the other companies featured in Episode 15:

For more Season 12 products, be sure to check out our Season 12 Products page.