With millions of kids in America being picky eaters, including Bobbie Rhoads’s own kids, she needed to come up with a solution. That’s why she created an easy to use, food cutting tool that makes food fun looking. Her tool helps kids eat healthy foods they may have otherwise turned down. Will the sharks cut her a deal on
Shark Tank FunBites Update
- Entrepreneurs: Bobbie Rhoads
- Business: Food cutting tool for picky eaters
- Ask: $75,000 for 20% equity
- Result: $75,000 for 25% equity
- Sharks: Lori Greiner
Bobbie brought her FunBites food cutting tool into the tank and invited Kevin O’Leary and Lori Greiner to try it out. She shared that studies showed picky kids were more willing to eat food they didn’t like if they were cut into fun shapes. Her cutting tool came in three designs; squares, hearts and triangles. Kevin was impressed with the ease of the product when he used it to cut a sandwich into little squares.
Fun To Be Healthy: Move over junk food, picky eaters love FunBites food cutters for kids; goes beyond traditional sandwich and vegetable cutters and works on a variety of foods; it’s a fruit cutter, veggie cutter, cheese cutter and so much more. Fun To Make: Easy to use for both children and adults; just press the cutter piece down and rock back and forth to cut through food; then pop out perfect pieces with the matching top; hands stay clean.
The company had generated $150,000 in the year before filming, and had more than $40,000 in sales over the most recent ninety days. Her product is made for just $1.72 per unit, wholesales for $6.00 and retails for $12.99. Bobbie had her product in multiple stores and shared that at a recent trade show, Disney had showed interest in licensing FunBites for Marvel.
Though he initially showed interest, Kevin decided to drop out. Robert Herjavec felt that food could just be cut up with a knife, therefore he was next to go out. Daymond John however, was interested in making an offer based on licensing and shared that he knew the Marvel guy. He offered $100,000 in exchange for 30% equity.
Lori was also interested and decided to make an offer of $75,000 in exchange for 25% equity, and Bobbie was quick to accept! What happened for her company after appearing on
Our FunBites update is somewhat exciting because Lori and Bobbie finalized their deal. The company was featured on QVC and sales continue to reach impressive levels. In 2021, the company was estimated to generate more than $1 million in gross revenue sales, with a reasonable chance in continued growth. Products are available on Amazon as well as the FunBites website.
Are you interested in learning more about the other companies featured on Season 6 Episode 18? Follow the links below for our other company updates from the episode.
For even more on companies and products, check out our Season 6 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!