Tabby Dating App Update | Shark Tank Season 13
Cat people are apparently uncool, and they get rejected more often than others on dating apps. The entrepreneur behind Dig, the dog lover’s dating app, started Tabby for this reason. This dating app is specifically for cat lovers to connect and share their love for felines. After pitching on
Shark Tank Tabby Update
- Entrepreneur: Nathan Kehn, Sterling Davis, and Leigh Isaacson
- Business: A dating app for cat people
- Ask: $300,00 for 20% equity
- Result: $300,000 for 30% equity
- Shark: Kevin O’Leary
Dog lovers can go to dog parks, bond over their pooches, and have pet playdates. Cat owners, on the other hand? There’s nowhere for them to go to hang out with their pets (and each other). Men with cats in their dating app profile pictures are also less likely to get a date, some studies suggest.
So what’s the solution? Leigh Isaacson, one of the co-founders of Dig, the dog lover’s dating app, started Tabby to combat this problem. She enlisted the help of Nathan Kehn, an influencer who focuses on content involving his four cats and Sterling Davis, a cat rescue owner who sold everything to live out of his car and help feral cats. The trio are very passionate about cats, to say the least.
Lori Greiner, as it turns out, is also very passionate about cats. She loves the idea of anyone who is helping cats. When asked, the entrepreneurs reveal that there are 17 million single cat owners in the US. This dating app can help change that.
However, the numbers don’t exactly make it seem like a great idea. This app won the Million Dollar Dating Project, which gave them $50,000 in equity-free funding in order to launch the app on the contest’s platform. Though it was plagued with issues, the app boasts 31,000 users and has done $43,000 in lifetime revenue. $17,000 of that money was on the $19.99 monthly subscription and $25,000 was from an integration partner. They aren’t currently spending any money on marketing.
At this point, Mark Cuban is sure that he doesn’t want anything to do with Tabby. Marketing an app is hard work. They funneled all of their efforts into the other platform instead of marketing, which he thinks is a misstep. He drops out.
Robert Herjavec follows, because it just isn’t for him. Guest shark Nirav Tolia, a silicon valley entrepreneur who has developed several popular apps, says it’s difficult to get distribution. They’ll need to break through and have something unique. He thinks that they’ve got a long way to go, so he drops out.
To everyone’s surprise, Kevin O’Leary is interested and makes an offer. He is an investor in Basepaws, a huge database of cat owners from another deal. He can integrate that database into the marketing for this app — it’s a built-in audience. He offers $300,000 for 30% equity and the entrepreneur’s counteroffer for 25% equity, but Kevin refuses.
Lori doesn’t know anything about apps and this really isn’t her space. On her way out of the deal, she recommends that the entrepreneurs take Kevin’s offer, as it seems like a good move for them.
They decide to accept Kevin’s offer, which seems like the perfect deal (even if it’s a little surprising.) Was this a good move for Kevin, who now boasts that he’s building ‘a cat empire?’ Keep reading our Tabby update to find out.
Tabby is now available on Android and iOS, separate from the platform where it started. It’s been featured on People, Daily Mail, Good Morning America, and The Wall Street Journal. On the Google Play store, the app has been downloaded over 10,000 times. According to our tabby update research, they are currently working on addressing security concerns and improving user experience.
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