Tabby Dating App Update | Shark Tank Season 13

Cat people are apparently uncool, and they get rejected more often than others on dating apps. Leigh Isaacson, the entrepreneur behind the dog-loving dating app Dig, joined forces with fellow cat lovers Nathan Kehn and Sterling Davis to help cat people connect. After pitching on Shark Tank Season 13, will the sharks go after the purrfect deal? Find out in our Tabby update.

If you’re short on time, here’s a quick overview of what happened to Tabby after Shark Tank!

Nathan Kehn, Sterling Davis, and Leigh Isaacson appeared on Shark Tank Season 13 and left with a deal from Kevin O’Leary for $300,000 for 30% equity. In terms of a Tabby update, unfortunately, the company is no longer in business despite a successful deal and extensive press coverage.

Shark:  Result: 
Kevin O’Leary Accepted deal for $300,000 for 30% equity
Lori Greiner No Offer
Robert Herjavec No Offer
Mark Cuban No Offer
Nirav Tolia No Offer

Shark Tank Tabby Update

Shark Tank Tabby Update

  • Entrepreneurs: Nathan Kehn, Sterling Davis, and Leigh Isaacson
  • Business: A dating app for cat people
  • Ask: $300,00 for 20% equity
  • Result: $300,000 for 30% equity
  • Shark: Kevin O’Leary

Entrepreneurs Leigh Isaacson, Nathan Kehn, and Sterling Davis presented their feline-friendly dating app, Tabby, to the sharks during Season 13.

Dog lovers can go to dog parks, bond over their pooches, and have pet playdates. Cat owners, on the other hand? There’s nowhere for them to go to hang out with their pets (and each other).

So what’s the solution? Leigh, one of the co-founders of Dig, the dog lover’s dating app, started Tabby to combat this problem.

She enlisted the help of Nathan, an influencer who focuses on content involving his four cats, and Sterling, a cat rescue owner who sold everything to live out of his car and help feral cats. The trio are very passionate about cats, to say the least.

Lori Greiner, as it turns out, is also very passionate about felines. She loves the idea of anyone who is helping cats.

When asked, the entrepreneurs reveal that there are 17 million single cat owners in the US, and some studies suggest men with cats in their dating app profile pictures are also less likely to get a date. This dating app can help change that.

However, the numbers don’t exactly make it seem like a great idea. This app won the Million Dollar Dating Project, which gave them $50,000 in equity-free funding in order to launch the app on the contest’s platform.

Though it was plagued with issues, the app boasts 31,000 users and has done $43,000 in lifetime revenue. $17,000 of that money was from the $19.99 monthly subscription and $25,000 was from an integration partner. They aren’t currently spending any money on marketing.

At this point, Mark Cuban is sure that he doesn’t want anything to do with Tabby.

Marketing an app is hard work. They funneled all of their efforts into the other platform instead of marketing, which he thinks is a misstep. He drops out.

Robert Herjavec follows because it just isn’t for him.

Guest shark Nirav Tolia, a Silicon Valley entrepreneur who has developed several popular apps, says it’s difficult to get distribution. They’ll need to break through and have something unique. He thinks that they’ve got a long way to go, so he drops out.

To everyone’s surprise, Kevin O’Leary is interested and makes an offer.

He’s an investor in Basepaws, a huge database of cat owners from another deal. He can integrate that database into the marketing for this app — it’s a built-in audience. He offers $300,000 for 30% equity and the entrepreneur’s counteroffer for 25% equity, but Kevin refuses.

Lori doesn’t know anything about apps and this really isn’t her space. On her way out of the deal, she recommends that the entrepreneurs take Kevin’s offer, as it will likely be a good step forward for them.

They decide to accept Kevin’s offer, which seems like the perfect deal (even if it’s a little surprising.)

Was this a good move for Kevin, who now boasts that he’s building a ‘cat empire?’ Keep reading our Tabby update to find out.

Immediately after their Shark Tank appearance, Tabby was available on Android and iOS, separate from the platform where it started. On the Google Play store, the app has been downloaded over 10,000 times.

Tabby received lots of press coverage, including features on People, Daily Mail, Good Morning America, and The Wall Street Journal.

Although the company spent time addressing security concerns and improving user experience, our most recent Tabby update research indicates the dating app’s nine lives are up. The website is no longer operational and they’ve been quiet on social media since February 2022.

While this might be our final Tabby update, catch up on the other products from Shark Tank Season 13 Episode 4:

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!