Shelton Wilder created an updated version of a slip, a necessary accessory to women’s fashion. Will she slip away with a deal on
Shark Tank Shemie Update
- Entrepreneur: Shelton Wilder
- Business: Women’s fashion accessory
- Ask: $60,000 for 20% equity
- Result: No deal
- Shark: None
Shelton entered the tank to talk about her history working in the fashion industry, including major retailers like Nordstrom, and to pitch her product and company Shemie. The Shemie was her modern take on a slip. Immediately, both Robert Herjavec and Kevin O’Leary were perplexed by the undergarment and its use.
Mark Cuban, on the other hand, was more interested in Shelton’s background, and found that she worked in fashion for many years. She created the Shemie to go along with a number of outfits that her clients needed, and sold them herself as a side hustle.
Unfortunately, Shelton began floundering when she said she had a “verbal agreement” with Nordstrom. Lori Greiner asked if she had anything more substantial than a “verbal agreement” and Shelton said she had 10 stores with “soft orders.”
Robert asked next, “What’s a soft order?” Confusion captivated every shark, until Kevin bluntly stated that Shelton was saying in so many words that she had no sales. He then demanded an explanation for her $300,000 valuation.
Shelton did her best to recover, highlighting her skills as a salesperson, and her commitment to make Shemie the next big thing. Kevin applauded that, but ultimately went out because he didn’t think he’d get his investment back.
Lori asked if Shelton sold Shemie to her customers while working for other stores, since she said she made Shemie for clients who needed the accessory to tie together an outfit. Shelton stammered through it, but affirmed that she had sold a few here and there. Shelton went on to say that she sold Shemie when she worked with a former, similar company with her best friend. Daymond John spoke up to say that he was lost, and everyone looked bewildered as the plot thickened.
Mark accused Shelton of leaving her former company to knock off their product, but Shelton said that wasn’t the case. As the sharks prodded Shelton for answers, Shelton finally revealed that she was a reformed alcoholic, now sober for 2 years and 8 months, but she was unable to continue with her former company, Sheltini, because she had gone personally bankrupt to fight her addiction.
While Kevin was stern regarding the confession, Robert and Lori were comforting and applauded her for her courage. Unfortunately, Lori said that she knew there were similar products on the market, and she didn’t feel she could invest, so she went out. Robert followed next, stating it was simply too early to invest.
Mark went out next, stating he was just not into women’s fashion, and didn’t understand the space. Daymond also felt that he could not provide value, nor could he reconcile the valuation.
With that, all sharks were out. How did things go for Shelton after the tank? Keep reading our Shemie update to find out!
After the episode aired, Shelton earned $30,000 from a Kickstarter campaign, which helped to get her business off the ground. Between 2012 and 2015, the Shemie was featured in various fashion publications like Vogue, W, Glamour, Cosmo, People Style Watch, Teen Vogue, Self, Star, and more. Sadly, production of the Shemie stopped in 2015, and the business closed. Shelton pivoted and became a realtor in Los Angeles, founding the Shelton Wilder Group of real estate agents of which she is the CEO. This will be our final Shemie update.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!