Baker’s Edge Brownie Pan Update | Shark Tank Season 5
Matt and Emily Griffin claim their baking pans have innovative features that will make home bakers’ treats a cut above the rest. Will they bake up a sweet deal on
Shark Tank Baker’s Edge Update
- Entrepreneurs: Matt and Emily Griffin
- Business: Bakeware
- Ask: $400,000 in exchange for 20% equity
- Result: No deal
- Sharks: None
We all know that the chewiest brownies in the pan are those that are along the edges, and especially the corners. Matt and his wife Emily, a pastry chef, created the Baker’s Edge brownie pan. They claim it channels the batter in a way that gives every brownie the corner treatment, guaranteeing a plate of perfectly chewy treats.
BAKER'S EDGE BROWNIE PAN COMPLETE SET INCLUDES: A) The original Edge Brownie Pan B) Custom Made Lid - to keep your goodies fresh. C) The Edge Wedge - to convert the pan into an 8"x8" baking pan. D) Custom Made Nylon Spatula. E) Our favorite mouthwatering recipes.
In its first eight years, the company had $5.8 million in sales, including $1 million in sales in one month when their brownie pan earned a coveted spot on Oprah Magazine’s “Favorite Things” list. However, they had lost steam in the years since, with 2012 seeing just $256,000 in sales.
When Robert Herjavec asked Matt how the company planned to get their numbers up again, Matt debuted the company’s then $40 “Better Muffin Pan”– a pan that featured nothing more than “holes closer together”– a far cry from the revolutionary all-edges brownie pan seven years before.
Mark Cuban felt the company had plenty of time to come up with something better, so he was out. The next shark out was Robert, who said the two were too comfortable for people who owned a company with years of flatline sales. Kevin O’Leary said the company was a flash in the pan, having peaked during the Oprah phase, never again to return to its former glory. Lori Greiner and Barbara Corcoran agreed that the muffin pan idea was half-baked.
With all sharks out, the company left without a deal. What became of their company? Keep reading our Baker’s Edge update to find out!
We have good news to share in our Baker’s Edge update! If you’re an avid baker or cook, you’ll probably be glad to know it is still in business. The company went on to be acquired for an undisclosed amount by Sorfeo in 2022. Their expanded line of products is available on Amazon, and on the Baker’s Edge website.
Would you like to learn about the other companies featured on Season 5 Episode 29? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 5 Products Page!
