Shark Tank Jay's Pet Butter Update 2026

Some peanut butters made for humans have ingredients that can harm dogs, like xylitol and added sugar. To give dogs a safe and healthy option, Jay Cutler and Brandan Fokken created Jay’s Pet Butter, a peanut butter-style spread made just for dogs. It’s made with clean ingredients, supports joint health, and comes in fun flavors like bacon bits and banana chips. Will the sharks give it a shot? Let’s find out in our Jay’s Pet Butter update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Jay’s Pet Butter after Shark Tank.

Jay and Brandan appeared on Shark Tank Season 15, seeking $120,000 for 10% equity in their pet product. Ultimately, they left without a deal.

In terms of a Jay’s Pet Butter update, the company capitalized on the exposure by expanding sales of its two main flavors. Further, they also positioned their products as premium, clean-label treats, priced between $13.99 and $14.99 per jar, with joint-supporting ingredients for dogs.

Shark:	Result:
Daniel Lubetzky	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Daymond John	No offer
Kevin O’Leary	No offer

Shark Tank Jay’s Pet Butter Pitch

Entrepreneurs: Jay Cutler and Brandan Fokken
Business: Peanut butter for dogs
Ask: $50,000 for 10% equity
Result: No deal
Shark: None

Jay and Brandan explained that regular peanut butter often contains ingredients like sugar, salt, xylitol, and hydrogenated oils, which can be harmful to dogs.

Jay’s Pet Butter is made using ingredients that are beneficial to dogs, including glucosamine for joint health.

In addition to the peanuts, it also contains bananas, blueberries, sweet potatoes, vitamin E, and biotin. Altogether, the product keeps dogs happy and healthy.

Jay’s Pet Butter comes in four flavors and can be used as a treat, food topper, pill cover, or distraction during baths.

It’s also safe for humans, and Jay demonstrated that by eating a spoonful himself.

Jay introduced himself as a four-time Mr. Olympia winner and founder of Cutler Nutrition, a large supplement brand.

He said he takes his dogs’ health just as seriously as his own. He also shared that his dogs are part of his brand and have their own Instagram page.

Brandan added that he’s also active in the fitness and nutrition space as an influencer.

The sharks tried the samples. Mark Cuban complimented the blueberry sweet potato flavor.

Brandan shared that they launched in September 2022. Right away, Hy-Vee picked up the product and placed it in 80 stores.

Additionally, a big-box warehouse chain also had plans to roll it out in 80 locations across the Northwest.

In terms of cost, each jar costs $3.10 to make and sells for $14.99. So far, they have sold $39,000 worth of product in 10 months

Most of those sales came through retail and their personal social media channels.

However, things started to fall apart when they ran into shipping delays.

They admitted supply chain issues had slowed them down and said they hadn’t yet used Jay’s supplement customer base to promote the product.

Mark liked the taste but said it would take time for customers to recognize the health benefits, making it hard to scale quickly. He went out.

Lori Greiner said she’s allergic to peanuts and couldn’t get behind the product personally, so she also passed.

Guest shark Daniel Lubetzky liked Jay and Brandan but said the business wasn’t a fit for him. He stepped out.

Daymond John said they had enough resources and didn’t need a shark. He also went out.

With four sharks out, only Kevin O’Leary remained. Mr. Wonderful offered $50,000 for no equity; however, he wanted a royalty of $1 a jar in perpetuity.

The other sharks suggested they counter the deal. Jay didn’t. He thanked Kevin but said it wasn’t the right deal for them.

Ultimately, Jay and Brandan declined Kevin’s offer and exited the set.

Will the entrepreneurs find success on their own, despite not getting a deal on Shark Tank? Keep reading our Jay’s Pet Butter update to find out!

Shark Tank Jay’s Pet Butter Update

In our Jay’s Pet Butter update, we found that the exposure from Shark Tank gave the brand a huge boost. Website traffic spiked, and so did orders.

Within days, they added a shipping notice on their homepage letting customers know that “Shipping times may be delayed due to high order volume.”

Even though they didn’t land a deal, interest in the product grew fast.

As of mid-2025, Jay’s Pet Butter offers two main flavors. These include Blueberry & Sweet Potato, and Banana Chips & Flax Seeds with Glucosamine.

Each jar (about 16 oz) sells for $13.99 to $14.99, with discounts for multi-packs.

If you need a clean, dog-safe peanut butter that supports joint health, you can order directly from their website.

And for more product photos, updates, and behind-the-scenes moments, follow them on Instagram.

We’ll bring you more news when we have it in our next Jay’s Pet Butter update.

In the meantime, you can check out our other company updates from Season 15 Episode 12 by following the links below!

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.