Atlantic Candy Company Update Shark Tank

Atlantic Candy Company Update | Shark Tank Season 8

ByAndrew Smith

Atlantic Candy Company had been quietly working behind the scenes for big-name brands, but Jared Whetstone wanted to bring their own brand into the spotlight. He decided to focus on developing and marketing their own products, starting with his father’s unique “Awesome Ball”—a safe, chocolate-wrapped toy. Whether the sharks will bite on this sweet opportunity remains to be seen in our Atlantic Candy Company update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Atlantic Candy Company after Shark Tank.

Jared appeared on Shark Tank Season 8 to pitch Atlantic Candy Company, seeking $1,000,000 for 10% equity. After his pitch, Jared left without a deal.

In terms of an Atlantic Candy Company update, the company secured partnerships with major retailers and has grown to around $4 million in annual revenue.

SharkResult
Robert HerjavecNo offer
Kevin O’LearyNo offer
Lori GreinerNo offer
Mark CubanNo offer
Daymond JohnNo offer

Shark Tank Atlantic Candy Company Pitch

Shark Tank Atlantic Candy Company Update
  • Entrepreneur: Jared Whetstone
  • Business: Surprise toy enclosed inside a milk chocolate ball
  • Ask: $1,000,000 for 10% equity
  • Result: No deal
  • Shark: None

Jared presented his family business, Atlantic Candy Company, to the sharks, seeking an investment to expand production and meet growing demand.

His vision was ambitious: he wanted to quadruple their output from 40 million to 160 million units a year.

With over 30 years of experience in the candy industry, Atlantic Candy Company has created a standout product called the Toy Box—a chocolate treat with a twist.

The Toy Box features a patented, FDA-approved design that hides a small toy inside a chocolate shell.

It’s a big hit, especially during Easter, appealing to both kids and adults who love the combination of a sweet surprise.

Jared highlighted his product’s unique selling points and safety features, addressing concerns that have hindered similar products in the U.S.

Though nervous, he managed to hand out samples that the sharks enjoyed. Each found a tiny toy inside their chocolate.

He explained that embedding toys in chocolate was banned in the 1930s after incidents with metal toys.

Still, Atlantic Candy’s design avoids these issues by not completely encasing the toy in chocolate.

Lori Greiner recognized the eggs as similar to Kinder Eggs in Germany but noted that Atlantic Candy’s version was different.

When asked about the business numbers, Jared revealed that they made $2.5 million in the previous year but were worried about their patent expiring in two years.

This concern, along with doubts about Jared’s ability to manage both retail and contract manufacturing, led Mark Cuban and Daymond John to pass on the deal.

Lori and Robert Herjavec also declined to invest, citing the patent issue and the lack of a clear sales plan for the holiday season.

Kevin O’Leary was the last to leave the negotiations, believing the valuation was too high for the risks.

In the end, Jared left without securing a deal. Let’s take a look at our Atlantic Candy Company update to see how the company has fared since Shark Tank.

Shark Tank Atlantic Candy Company Update

Our Atlantic Candy Company update found that after their Shark Tank appearance, the company encountered some tough challenges.

This included a $2 million lawsuit from an Australian candy company.

Although the lawsuit dragged on until December 2017, it didn’t hold them back. They bounced back by redesigning their main product, ToyBox.

At the time of writing, ToyBox is available at major retailers such as Walmart, Target, and Dollar General and has grown to around $4 million in annual revenue.

Additionally, our Atlantic Candy Company update found that they have partnered with well-known brands like Disney, Nestle, and Hershey’s through their contract manufacturing services.

It looks like Jared is back on the right track. If we get another Atlantic Candy Company update, we will let you know.

For more on Shark Tank Season 8, be sure to check out these links:

Before you go, check out our Shark Tank Season 8 page for more updates.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.