Yum Crumbs Dessert Toppings | Shark Tank Season 15
Entrepreneur Delson Jeanvilma, along with his son Zaydon, pitched their family dessert toppings company during
If you’re short on time, here’s a quick overview of what happened to Yum Crumbs after
Delson and Zaydon Jeanvilma appeared on
| Shark: | Result: |
| Barbara Corcoran and Daymond John | Accepted deal for $100,000 for 20% equity |
| Kevin O’Leary | $100,000 for 12.5% equity |
| Lori Greiner | No offer |
| Mark Cuban | No offer |
Shark Tank Yum Crumbs Update
- Entrepreneurs: Delson and Zaydon Jeanvilma
- Business: Dessert crumb toppings
- Ask: $100,000 for 10% equity
- Result: $100,ooo for 20% equity
- Sharks: Barbara Corcoran and Daymond John
Delson and Zaydon, enter
Their unique blend of low-sugar, and non-dairy toppings, comes in over 26 different flavors. This means that you can decorate your desserts with the look of sprinkles, but can also add the taste of just about any delicious thing you can imagine.
Flavors include Strawberry-Shortcake, Chocolate Eclair, and Banana Cream Pie. The sharks finally get to taste the Yum Crumbs, and they’re pretty pleased.
Barbara Corcoran asks what they’re made out of. Delson basically describes the product as if a cookie and a sprinkle had a baby.
This is because you get that cookie texture but with that nice added sprinkle consistency.
In terms of sales, their biggest client is the convenience store chain, Wawa, which adds Yum Crumbs to the tops of their bundt cakes. Their target customer is for big bulk sales, where they use it as an ingredient.
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Lifetime sales for Yum Crumbs are $1.7 million, and they’ve been in business for 3 years. In the year prior to filming, their sales were $462,000, with projections of hitting just over $900,000 by year’s end.
They started the company in the middle of 2020, with just around $300 in their pockets. From there, they went door-to-door to all of the bakeries they could find and sold them their product.
Further, their hard work ultimately drove in $220,000 in sales during their first year. Then, in 2021, they had $575,000 in sales.
Additionally, they’ve just received a large purchase order to be in one of the largest craft stores in the country. The sharks want to know how they will meet demand.
Delson explains that they have their own manufacturing facility, however, they’re maxed out on capacity.
Kevin O’Leary wants to know more about the profit margins for Yum Crumbs. The entrepreneur shares that of the $900,000 in sales, he will profit $200,000.
Each unit costs $0.42 to make and retails for $5.49. For bulk purchases, they sell a 50-pound box of product for $282, and it costs $42 to make.
Further, they sell 4,000 pounds of bulk products per month.
Lori Greiner loves the product, but she notes that the company is more of a business-to-business company. Because she prefers to invest in business-to-consumer brands, she is out.
Mark Cuban is impressed by what Delson has accomplished, however, he isn’t the right shark to help him. For this reason, he is also out.
Daymond John offers $100,000 for 25% equity, and Kevin chimes in to offer $100,000 for 20% equity. Daymond quickly lowers his equity ask to 15%.
Barbara speaks up and offers to go in on a deal with Daymond for 25% equity. At first, Daymond says that he doesn’t need Barbra in the deal, but Barbara interjects that he does.
She points out that she’s already in the food space with Daisy Cakes, which has been a massive hit. She also praises Delson for his ability to hustle and sell, which she says most bakers do not have within them.
Kevin comes back with a lower equity of 12.5% equity, saying he too knows this space inside and out thanks to his previous investment in Wicked Good Cupcakes.
Daymond finally agrees to team up with Barbara for $100,000 and 25% equity, but Delson counters them with 20%.
Barbara and Daymond agree, and Delson walks away with a deal! What do you think happened following
Keep reading our Yum Crumbs update to find out!
We have great news to share in our Yum Crumbs update. The company has been doing great since appearing on
The company also has a massive social media following and has been busy expanding its product line. They recently partnered with True Scoops to offer DIY ice-cream sandwich kits at an affordable price.
Check out all that they have to offer on the Yum Crumbs website.
Once the dust settles, we will circle back for another Yum Crumbs update!
In the meantime, check out our other company updates from Season 15 Episode 7, by following the links below.
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!