Yum Crumbs Dessert Toppings Update | Shark Tank Season 15

Delson Jeanvilma had a large crumb cake order to fill, but making the crumbs by hand took too much time. To fix it, he created Yum Crumbs, pre-made, flavored crumb toppings that bakers can use right away without doing it from scratch. It saves time and adds flavor to cakes, cupcakes, and other desserts. Will this company walk away with crumbs or cash? Find out in our Yum Crumbs update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Yum Crumbs after Shark Tank.

Delson, along with his son Zaydon, entered Shark Tank Season 15 to pitch their family dessert toppings company. They sought $100,000 for 10% equity. After their presentation, they made a deal with Barbara Corcoran and Daymond John for $100,000 for 20% equity.

In terms of a Yum Crumbs update, the company formed a creative partnership with True Scoops to offer a DIY ice cream sandwich kit. 

Shark:	Result:
Barbara Corcoran and Daymond John	Accepted deal for $100,000 for 20% equity
Kevin O’Leary	$100,000 for 12.5% equity
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank Yum Crumbs Pitch

• Entrepreneurs: Delson and Zaydon Jeanvilma
• Business: Dessert crumb toppings
• Ask: $100,000 for 10% equity
• Result: $100,ooo for 20% equity
• Sharks: Barbara Corcoran and Daymond John

Delson entered Shark Tank with his son Zayden. He opened his pitch by asking the sharks if they remembered the first time they had ice cream with sprinkles.

Zayden said he did, but the sprinkles got boring. That moment led Delson to introduce Yum Crumbs, a dessert topping meant to replace sprinkles with something more flavorful.

Yum Crumbs is a ready-made topping made from crushed cookies. It adds texture and flavor to desserts.

The crumbs come in over 26 flavors, including Strawberry Shortcake, Chocolate Eclair, and Banana Cream Pie.

Seasonal options include Pumpkin Pie and Candy Cane. Additionally, Delson emphasized that the product is low in sugar, dairy-free, and has the crunch of a cookie but looks like a sprinkle.

The sharks tried samples. They had strawberries topped with Pumpkin Pie Yum Crumbs and ice cream with Strawberry Shortcake and Blueberry flavors. Most of them liked the taste.

Further, Delson revealed that his biggest customers are bakeries, ice cream shops, and food service providers. Most of his sales are in bulk. One major client, Wawa, uses Yum Crumbs on their bundt cakes.

Next, Delson walked the sharks through his sales history. He launched Yum Crumbs in 2020 with only $300, and in the first year, he generated $220,000 in sales by going door-to-door to local bakeries.

The following year, he brought in $575,000, and in the most recent year before filming, he reached $460,000.

At the time of the pitch, he had already hit $505,000 and was projected to close the year at $900,000. Lifetime sales stood at $1.7 million

He told the sharks he had just received a large purchase order from one of the biggest craft store chains in the U.S. They picked up nine SKUs.

To meet that demand, he needed a bigger facility. Right now, he operates out of a 2,500-square-foot space and is maxed out.

Kevin O’Leary asked about margins. Delson said each Yum Crumbs packet costs $0.42 to make and sells for $5.49. Bulk orders are sold in 50-pound boxes that cost $42 to make and sell for $282.

He sells about 4,000 pounds a month. He expected to profit $200,000 on his projected $900,000 in revenue for the year.

Lori Greiner said she liked the product and admired Delson’s hard work, but explained that it wasn’t the kind of direct-to-consumer brand she usually invests in, so she was out.

Mark Cuban said Delson was smart and fearless, but he wasn’t the right shark to help with manufacturing, so he passed.

Meanwhile, Daymond John offered $100,000 for 25% equity. Kevin jumped in with the same offer for 20% equity. Daymond quickly lowered his ask to 15%.

Barbara Corcoran joined in and offered to partner with Daymond at 25% equity. Daymond initially declined, but Barbara pushed back, saying she had experience in food businesses like Daisy Cakes.

Kevin returned with a final offer of $100,000 for 12.5% equity, saying he, too, knows this space inside and out thanks to his previous investment in Wicked Good Cupcakes..

Daymond finally agreed to team up with Barbara for $100,000 and 25% equity, but Delson countered with 20%.

Barbara and Daymond agreed, and Delson walked away with a deal!

What do you think happened following Shark Tank? Keep reading our Yum Crumbs update to find out!

Shark Tank Yum Crumbs Update

We have great news to share in our Yum Crumbs update.

Although it wasn’t officially confirmed by April 2024 if the deal closed, Daymond posted a welcome message on the night the episode aired, suggesting he followed through in some capacity.

After the show, the business picked up momentum. Yum Crumbs launched new bundles like “Barbara’s Favorite Flavors” and “Daymond’s Favorite Flavors,” both sold in 12-ounce sizes.

They also partnered with True Scoops to create a DIY ice cream sandwich kit. Their Shopify page collected over 1,100 five-star reviews by early 2025.

Delson continued pushing flavor innovation. In April 2025, the Yum Crumbs website featured more than 20 flavors, including Key Lime Pie, Lemon Pound Cake, and Orange Dreamsicle.

Check out all that they have to offer on the Yum Crumbs website.

We will circle back for another Yum Crumbs update!

In the meantime, check out our other company updates from Season 15 Episode 7 by following the links below.

• Bunny Eyez Update
• The Fidget Game Update
• Rekkie Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.