Fidgetland Fidget Toys Update | Shark Tank Season 9

Jason Burns, struggling with excess energy from ADD, created fidget toys to help himself focus. Positive feedback from customers with similar needs (ADHD, anxiety) and surprising applications (smoking cessation) fueled Jason’s passion for turning his personal solution into a business helping others. Will the sharks relate to the Fidgetman and see a need for this product during the Season 9 pitch? Let’s see in this Fidgetland update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Fidgetland after Shark Tank.

Jason Burns entered Shark Tank Season 9 to pitch his fidget toy business, Fidgetland. Seeking $50,000 for a 10% equity, he impressed Barbara Corcoran with his compelling story. Barbara offered him the requested amount in exchange for 20% equity, and they struck a deal.

In terms of a Fidgetland update, the company has remained committed to its mission of aiding those with ADHD. They’ve expanded their product line and have also undergone successful management changes. Their annual sales have reached a significant milestone of $1 million.

Shark	Result
Barbara Corcoran	Accepted offer of $50,000 for 20% equity
Robert Herjavec	$50,000 for 15% equity
Mark Cuban	No offer
Lori Greiner	No offer
Kevin O’Leary	No offer

Shark Tank Fidgetland Pitch

• Entrepreneur: Jason Burns
• Business: Discreet fidget toys
• Ask: $50,000 for 10% equity
• Result: $50,000 for 20% equity
• Shark: Barbara Corcoran

Jason began his pitch by sharing the personal inspiration behind Fidgetland. He revealed his struggles with ADHD and how fidgeting with objects helped him manage his excess energy. 

This experience motivated him to create and sell custom fidget toys through his website.

Fueled by the enthusiastic feedback, Jason recounted to the sharks how his fidget toys resonated with a wider audience than initially anticipated, leading him to create Fidgetland. 

He received positive testimonials from individuals with ADHD, Autism, learning disabilities, and anxiety. These testimonials highlighted how Fidgetland products helped manage symptoms like nail biting and hair twirling. 

Remarkably, some adults even credited the toys with aiding their efforts to quit smoking. This unexpected impact transformed Jason’s personal solution for self-management into a business that became a beacon of hope to many who were suffering from the same symptoms. 

Additionally, Jason added that his product, Fidget Toys, gained considerable public attention in 2017, largely due to the widespread popularity of fidget spinners. 

He then differentiated Fidgetland’s offerings, explaining that its core product line consists of interlocking rings designed for finger manipulation. It offers a single exception—the “Chaney” fidget, which resembles a bicycle chain.  

All Fidgetland fidgets are priced competitively between $12 and $15, providing an affordable way to channel nervous energy for those who find fidgeting helpful. 

This focus on affordability and accessibility aligned with Jason’s primary goal in the tank: securing an investment from a shark to expand Fidgetland’s distribution channels and reach a wider audience. 

The sharks were impressed by the concept, but some did not see themselves as the ideal partner for Fidgetland. 

Mark Cuban and Kevin O’Leary opted out, citing challenges in bringing the product to market. 

Lori Greiner also echoed the same concern and dropped out.

However, Robert Herjavec saw potential and offered $50,000 for a 15% equity in the company. 

Barbara Corcoran countered with the same amount but for a 20% equity. However, she emphasized her personal connection to the product, sharing her experience with dyslexia and her son’s learning disabilities.  

This resonated with Jason, who believed Barbara’s empathy made her a strong partner. After further discussion, Jason ultimately accepted Barbara’s offer.

Did Jason make the right decision by partnering with Barbara Corcoran? Let’s find out in our Fidgetland update.

Shark Tank Fidgetland Update 

At the time of our Fidgetland update, it looks like the partnership with Barbara Corcoran proved successful. Even better, within the first month of airing, Fidgetland sold over 20,000 units!

Jason’s vision extended beyond immediate sales; he aimed to collaborate with schools and colleges, making his fidgets accessible to students. Additionally, he planned to develop new products to expand his offerings further. 

A few months later, Fidgetland received a follow-up segment where Jason openly discussed his own struggles with ADHD, adding a personal touch to his brand. 

Currently, fourteen different styles of fidgets are available on the Fidgetland website, ranging in price from $8 to $19. You can also purchase a DIY fidget kit to make your own toys.

Along with the toys, they now offer clothing and even fidget jewelry designed by Jason’s wife, Stephanie. The testimonials include several positive reviews, including one from a woman who just got her first fidget toy at age 71!

Since Shark Tank, the company has grown significantly and generates roughly $1 million in annual revenue.

We’re calling this Fidgetland update a success.

You can find the other company updates from Season 9 here:

• Tangle Pets Update
• Third Wave Water Update
• Enso Rings Update

Before you go, be sure to check out the rest of our Shark Tank Season 9 updates!