Heidi Ho Plant-Based Cheese Update | Shark Tank Season 6
The average American consumes over 33 pounds of cheese every year which also equates to 11 pounds of fat. And that’s not the only problem with cheese. It’s also high in saturated fat, cholesterol and sodium! That’s why Heidi Lovig created a better kind of cheese, without all the health problems. Will the sharks cut her a deal on
Shark Tank Heidi Ho Update
- Entrepreneurs: Heidi Lovig
- Business: Plant-based, organic cheese
- Ask: $125,000 for 20% equity
- Result: $125,000 for 30% equity
- Sharks: Lori Greiner
Heidi told the sharks that her Heidi Ho, plant-based cheese alternative is not only organic, but it’s made out of nuts, seeds, vegetables, herbs and spices and no dairy. Robert Herjavec seemed skeptical. She passed out samples and they were blown away by the product.
Lori Greiner wanted to know where she sold her cheese, and she explained that she was currently selling it in 4 regions of Whole Foods. Her vision is to continue expanding into additional regions of Whole Foods, but she believes that she needs more money before she is ready to accomplish that goal.
Heidi also told the sharks that her company had sales of $245,000, up from about $140,000 in the previous year. Lori was so impressed with the taste of the food and the company’s sales numbers that she decided to immediately offer $125,000 in exchange for 30% equity.
As other sharks started to drop out from the negotiations, Heidi quickly accepted Lori’s offer. After striking a deal on
We have some concerning news to share for Heidi’s company. Research for our Heidi Ho update has revealed that their website is down and their Facebook page has been inactive since 2020. With their online presence seemingly vanished, it’s unclear whether Heidi Ho is still in business or not, but given these signs, it doesn’t appear to be.
Would you like to know more about the other companies featured on Season 6 Episode 9? Follow the links below for our other company updates from this episode.
For even more on companies and products, be sure to check out our Season 6 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!