Entrepreneurs Aurora Weinstock and Steven Weinstock pitched their solution to toy messes during
If you’re short on time, here’s a quick overview of what happened to Pick Up Bricks after
Aurora Weinstock and Steven Weinstock appeared on
|Lori Greiner and Mark Cuban
|Accepted deal for $200,000 for 16% equity
|$200,000 for 15% equity
|$400,000 line of credit for 20% equity
Shark Tank Pick Up Bricks Update
- Entrepreneurs: Aurora Weinstock and Steven Weinstock
- Business: Vacuum for kids to clean up their building bricks
- Ask: $200,000 for 10% equity
- Result: $200,000 for 16% equity
- Shark: Mark Cuban and Lori Greiner
Aurora and Steven begin their pitch by reminding the sharks and viewers just how painful it can be to step on your kid’s building bricks and small toys. Because it can be even more painful getting your kids to clean up their stuff, they created Pick Up Bricks.
We got sick of stepping on Lego pieces so we created an easy-to-use Lego vacuum for kids that not only sucks up the plastic bricks, but also separates out the dust, dirt, and pet hair to keep kids' toys clean.
The small, child-sized vacuum, is the perfect solution to getting kids to clean up after themselves in a fun way. It’s also easy to use, which allows them to vacuum up all of the small items quickly.
Additionally, it’s just more fun for them to clean up this way. The Pick Up Bricks toy vacuum also happens to be cordless, which is a nice bonus feature.
However, unlike a normal vacuum, their patented design separates the dirt and dust from the toys, leaving you with only toys in the canister of the unit.
Pick Up Bricks retails for $99 and costs them $32.64 to make. During the time of the pitch, they were only selling directly to consumers, and are not yet in any retailers.
Aurora and Steven began developing the product 4 years prior and finally launched it last summer. In terms of customer acquisition costs, they are currently around $11 but are aiming to get it under $10.
Regarding sales, to date at the time of filming, they had done $348,000. Despite this, Kevin O’Leary is concerned about their profit margins.
Lori Greiner wants to know if this will improve with quantity. Steven assures her that it will, and they are currently in talks with a manufacturer who can bring their product cost down to $20.
The shark then asks about investments. Aurora says that altogether, they’ve invested $495,000 to date. However, they need an investment to help with inventory, which will also better prepare them for the upcoming holiday season.
Kevin O’Leary respects the fact that they’ve come up with a solution to a big pain point for parents. Although, he says there isn’t enough profit margin for him to make back his investment ten-fold.
For this reason, Kevin is out, however, there are still 4 other sharks in the game.
Daymond is interested and offers them $200,000 for 20% equity.
At this point, Barbra Corcoran offers a $400,000 line of credit, for 20% equity in the company.
Lori matches Daymond’s offer of $200,000 for 20% equity but also throws in the option for more funding in the future.
Mark Cuban also comes in with an offer, of $200,000 for 12% equity.
Just then, Lori adjusted her offer to $200,000 for 15% equity, saying that she could see growing the brand to include more SKUs, just like she’s done with Scrub Daddy. With that, Daymond matches Lori’s offer of $200,000 for 15% equity.
Steven counters, asking Lori and Mark to partner up for $200,000 and 15% equity, splitting the equity at 7.5%. Although, the sharks aren’t biting at this suggestion.
After a few moments of conferring about the options, Steven and Aurora came back with another counter of $200,000 for 16% equity, for a joint deal with Mark and Lori. The sharks agree, and the business partners leave with a deal!
What do you think happened to the company following
Although it’s too soon to share revenue details in our Pick Up Bricks update, we’re sure that appearing on
The product is now available on Amazon, in addition to the Pick Up Bricks website. The website also sells various accessories and replacement parts.
A quick look on Amazon shows that customers are already quite pleased with the product, given the many positive customer reviews.
After the dust settles, we will circle back for another Pick Up Bricks update to see what’s happened to the toy vacuum!
In the meantime, you can check out our other company updates from Season 15 Episode 8 by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!