Hopscotch Coding App Update | Shark Tank Season 12

The Hopscotch coding app was featured on Shark Tank Season 12 Episode 15 and landed a deal with Mark Cuban. With founder Samantha John wanting to change up the business model, you may be looking for a Hopscotch update. Here’s what we know about the coding app after Shark Tank.

Shark Tank Hopscotch Update

  • Entrepreneur: Samantha John
  • Business: Coding app that allows kids to create games
  • Ask:¬†$400,000 for 4% equity
  • Result: $550,000 for 11% equity
  • Shark:¬†Mark Cuban

Samantha John, the founder of the kids coding app Hopscotch, shared her innovative app with the sharks during Shark Tank Season 12. Samantha shared that her company had been around since 2012 and at its peak had 400,000 monthly users. Essentially, Hopscotch teaches kids to code and allows them to create their own games and share them with other users.

Ironically, during the app demo, Mark Cuban told Samantha that he had fond memories of using the app with his children to make games while they were in school. Since reaching its peak subscribers in 2015, Hopscotch has dropped to 200,000 users a month, due to its introduction of a subscription model. At the time of the pitch, it costs $8 a month or $80 a year to use the app.

However, going forward, Samantha is hoping to remove the subscription service model and introduce an in-app currency. This will allow the app to be available to everyone, let kids earn money for their games, and provide a healthier business model for Hopscotch.

Due to his positive experience with the app, Mark made Samantha an offer of $400,000 for 16% equity. However, after some negotiations, Hopscotch made a deal with Mark Cuban for $550,000 for 11% equity.

As far as a Hopscotch update goes, it looks like the kid’s coding app is still going strong and is available for download on Apple devices. At the time of writing, Hopscotch is still using its subscription-focused business model, but it does have a free option as well. In all likelihood, Samantha is working with Mark Cuban to figure out a more sustainable business model for the company.

If we get more news on a Hopscotch update, we’ll be sure to let you know! In the meantime, be sure to check out updates on the other companies featured in Episode 15:

For more Season 12 products, be sure to check out our Season 12 Products page.