TRUFIT Customs Update

TRUFIT Customs Update | Shark Tank Season 16

ByAndrew Smith

Traditional mouthguards are bulky, uncomfortable, and make it hard for athletes to communicate during games. While custom-fit options from dentists are an upgrade, they’re expensive and sometimes inconvenient. To address this situation, Matthew Hall came up with TRUFIT Customs—slim, affordable, 3D-printed mouthguards that fit comfortably. These mouthguards allow athletes to stay protected while communicating clearly. Let’s see if Matthew managed to secure a deal with any of the sharks in our TRUFIT Customs update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to TRUFIT Customs after Shark Tank.

Matthew appeared on Shark Tank Season 16 to pitch TRUFIT Customs, seeking $750,000 for 5% equity. After his pitch, he struck a deal with guest shark Rashaun Williams for $500,000 for 10% equity.

In terms of a TRUFIT Customs update, the company leveraged the media attention from its Shark Tank appearance by announcing a key partnership with Rashaun Williams. Additionally, they expanded their product line by introducing nightguards and Vaporbite while testing custom-fit insoles in the 2024 NFL season.

SharkResult
Rashaun WilliamsAccepted offer of $750,000 for 10% equity
Kevin O’LearyNo offer
Lori GreinerNo offer
Barbara CorcoranNo offer
Mark CubanNo offer

Shark Tank TRUFIT Customs Pitch

Shark Tank TRUFIT Customs Update
  • Entrepreneur: Matthew Hall
  • Business: Custom-fit mouthguards
  • Ask: $750,000 for 5% equity
  • Result: $750,000 for 10% equity
  • Shark: Rashaun Williams

Matthew began his pitch with a clear mission: to change the game for athletes through TRUFIT Customs.

His company offers athletes custom-fit mouthguards using advanced 3D printing technology, making them more comfortable and protective.

Matthew is looking for an investment to boost production and expand his direct-to-consumer model.

TRUFIT Customs specializes in creating 3D-printed mouthguards, nightguards, and carbon fiber insoles, all tailored to athletes’ needs.

By using dental scans and digital manufacturing, they ensure a precise, comfortable fit that improves safety and performance, helping athletes breathe and communicate better during play.

Focusing on professional athletes, the company supplies gear to NFL teams, NHL players, and combat sports athletes.

TRUFIT Customs is available through its website, and a customization process guarantees the perfect fit.

What sets it apart is its cutting-edge technology, which allows it to scale quickly and stand out in the sports industry.

Each unit costs $31 to produce and is sold for $95, resulting in a strong profit margin of 67%.

Despite a $23 customer acquisition cost, they maintain a 40% margin on first-time customers.

Since launching in 2022, they’ve generated $115,000 in their first year, followed by $750,000 in 2023, and are on track to hit $1.4 million in 2024.

With a prior valuation of $7.5 million, they’ve already raised $1 million and have over 1,000 professional athletes using their products across multiple leagues.

Mark Cuban says he has issues with the high valuation. He’s the first shark to exit the negotiations.

Similarly, Daymond John echoed Mark’s concerns and he’s out as well.

Kevin O’Leary offered $750,000 for 3% equity but with a royalty structure of $2 per unit sold until he recoups $2,250,000. However, Matthew did not accept this offer.

Lori Greiner also has issues with the high valuation and concerns about how long it would take her to recoup her investment. For those reasons, she’s out of the deal.

Guest shark Rashaun Williams offered $750,000 for 10% equity, with plans to involve 10 to 20 athletes as brand ambassadors or investors.

Matthew counters with $1,000,000 for 8% equity, but Rasahun immediately rejects the counteroffer.

After some consideration, Matthew accepts his offer, and they make a deal.

Was this the best deal for Matthew? Let’s find out in our TRUFIT Customs update.

Shark Tank TRUFIT Customs Update

Shortly after its episode aired, our TRUFIT Customs update found that the brand received significant media attention.

They also announced their new partnership with Rashaun Williams.

This collaboration marks a significant milestone for the company, setting the stage for expanded growth and innovation.

With Rashaun on board, they are excited to take their custom-fit sports products to new heights and continue their mission of revolutionizing athletic gear.

Our TRUFIT Customs update found that the company introduced nightguards and Vaporbite to enhance performance in addition to its sports mouthguards.

They are now testing custom-fit insoles, which are already in use in the ongoing  2024 NFL season.

It would be interesting to see what our next TRUFIT Customs update holds.

For more updates from Shark Tank Season 16 Episode 1, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.