Kitty Kasas Cat Toys Update | Shark Tank Season 10

At her animal shelter, Nikki Linn couldn’t find cat furniture that held up. The beds were hard to clean, broke easily, and made the place look messy. So she and Rusty Niedwick built Kitty Kasas, strong, stackable cat homes that are easy to clean and built to last. They were perfect for the shelter, and visitors started asking to buy them. Will there be a cat-loving shark who wants to invest? Find out in our Kitty Kasas update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Kitty Kasas after Shark Tank.

Nikki and Rusty appeared on Shark Tank Season 10, seeking $200,000 for 20% equity in their cat toy company. After their pitch, they got a deal from Lori Greiner for $200,000 and 30% equity.

In terms of a Kitty Kasas update, the company was acquired by Jolly Pets in 2019. Their products later became available at major retailers like Petco and Pet Supplies Plus.

Shark:	Result:
Lori Greiner	Accepted deal for $200,000 in cash for 30% equity
Kevin O’Leary	$200,000 in cash for 33.3% equity
Mark Cuban	No offer
Barbara Corcoran	No offer
Sara Blakely	No offer

Shark Tank Kitty Kasas Pitch

• Entrepreneurs: Nikki Linn and Rusty Niedwick
• Business: Stackable Cubes For Cats
• Ask: $200,000 for 20% equity
• Result: $200,000 for 30% equity
• Shark: Lori Greiner

Nikki and Rusty, a couple of tattooed bikers, rode into Shark Tank on a motorcycle to introduce their company, Kitty Kasas.

They explained that their product is a modular, stackable cube system for cats.

Each cube can be used on its own or combined with others. They come in different colours and designs, and are made to be durable, weather-resistant, and easy to clean.

Rusty said they had made $600,000 over 18 months. He mentioned a setback during their second year.

Moreover, they partnered with a plastics company that promised injection molding and a European distribution network.

The deal fell through, and the company copied their design. Nikki said they didn’t pursue legal action and instead redesigned the product and made their own molds.

Kevin O’Leary asked about recent numbers. Rusty said they made $200,000 in the last three months.

Rusty said Kitty Kasas are easier to clean than other cat furniture. You can take them outside and hose them down or use bleach.

The bedroom cube costs $10 to make and sells for $39, the gym cube with a scratching post costs $11 and sells for $49, and the top bed costs $5 and sells for $22.99.

Kevin then asked if the product was patented. Rusty confirmed it was.

Guest shark Sara Blakely asked how they would use the $200,000 investment. Rusty said they wanted to expand the team, update their website, and grow their social media.

When Barbara Corcoran asked about retail expansion, Rusty gave the same answer.

Meanwhile, Sara dropped out because she’s allergic to cats.

Kevin, however, criticized their low margins and the product’s size, but still made an offer of $200,000 for 33.3% equity, with help on direct-to-consumer growth.

Lori Greiner asked if the products could be collapsed for shipping. They said yes and gave a quick demo. Shipping usually costs $6 to $7 per unit.

Barbara dropped out, saying she doesn’t like cats. Mark Cuban followed, saying he’s not interested in pet products.

In contrast, Lori matched Kevin’s offer of $200,000 for 33.3% equity.

Nikki and Rusty ultimately counteroffered Lori’s offer with 30% equity, and she accepted.

Did Lori eventually help Nikki and Rusty expand their company? Keep reading our Kitty Kasas update to find out.

Shark Tank Kitty Kasas Update

Our Kitty Kasas update found that after their Shark Tank appearance, the deal with Lori Greiner never closed.

Still, the company pushed forward. In 2019, Jolly Pets acquired Kitty Kasas for an unknown amount.

Soon after, their products popped up on the Jolly Pets website, shelves at Petco, Pet Supplies Plus, and on major platforms like Amazon.

Our Kitty Kasas update found that the founders stayed involved in designing new products even after the sale.

Despite the deal falling through, it looks like things worked out for Nikki and Rusty. If we get any more news, we will be back for another Kitty Kasas update.

You can find the other company updates from Season 10 Episode 11 here:

• Makeup Junkie Bags Update
• Angel Shave Club Update
• Sonnet James Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.