Beardaments Update | Shark Tank Season 11
About 55% of men have beards. Some of them might even like to hang things in them, especially when it comes to the holidays. The fun idea behind Beardaments made Jason McOmber a millionaire. But will the sharks find the festive fun in this idea during the Season 11 pitch? Find out in our
Shark Tank Beardaments Update
- Entrepreneur: Jason McOmber
- Business: Festive facial hair decorations
- Ask: $150,000 for 10%
- Result: $150,000 for 25%
- Shark: Kevin O’Leary
Jason McOmber’s company Beardaments is a kitschy, novelty idea that really took off. After having the idea at a party, Jason started putting together kits and selling them—and each year since, he’s increased his sales by nearly double.
The idea is simple and cute. Beardaments sells small Christmas ornaments and seasonal glitter that men can put in their beards. It seems like something that wouldn’t be doing so well, but the opposite is true. Jason has taken a silly idea and turned it into a huge company, even if he still runs it out of his garage.
The sharks are all extremely impressed with his sales. From $80,000 in his first year to about $460,000 in the year before airing, he’s getting quite the return on his gag business. Even Mark Cuban is impressed.
Even more impressive is the idea that Jason hasn’t done any marketing, and is still maintaining sales off the back of some viral videos. The sharks hesitate when he makes a statement about growth, sharing that he wants to do other holidays, and perhaps even do licensing.
But this isn’t the reason that most sharks dip out on making an offer. Lori Greiner and Mark agree that Jason doesn’t need a shark, as he’s doing brilliantly on his own and should keep the money he’s making. Barbara Corcoran is out but advises Jason that moving to other holidays or licensing is a bad idea.
Robert Herjavec is out after Barbara’s take as well. That leaves Kevin O’Leary, who can’t quite decide if he wants to make a deal. He’s had other gag products work, but he is unsure about this. Finally, he offers Jason $150,000 for 25% equity, and he accepts. Did Jason take the sharks’ advice? Find out in our Beardaments update!
Beardaments is still going strong and is still selling a variety of products festive beard ornaments. Now, the company offers a wider range of products, including festive hair accessories for women, earrings, shirts, and sweaters. Despite Barbara’s advice, they’re also selling beard ornaments for St. Paddy’s day.
They also sell their products on Amazon and at Walmart. In our Beardaments update research, we found that the company is making about $1 million in annual revenue these days. Not bad for a company that’s relevant about two months out of the year!
You can find the other company updates from Season 11 Episode 9 here:
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!