About 55% of men have beards. Because of this, Jason McOmber saw an opportunity for a fun business that makes ornaments for beards! Some may think it’s a crazy idea, however, customers are loving it! Will the sharks love it too, on
If you’re short on time, here’s a quick overview of what happened to Beardaments after
Jason McOmber appeared on
|Accepted deal of $150,000 for 25% equity
Shark Tank Beardaments Update
- Entrepreneur: Jason McOmber
- Business: Festive facial hair decorations
- Ask: $150,000 for 10% equity
- Result: $150,000 for 25% equity
- Shark: Kevin O’Leary
Jason brought Beardaments to
Rock the holiday in style with ornaments for your beard! Ugly sweaters are out and beard ornaments are in!
Each year since, he’s increased his sales by nearly double. Beardaments sells small Christmas ornaments and seasonal glitter that men can put in their beards.
It seems like something that wouldn’t be doing so well, but the opposite is true. Jason has taken a silly idea and turned it into a huge company, even though he still runs it out of his garage.
In a humorous presentation, Jason and his elf pass out wigs and fake beards to the sharks so they can try on the Beardaments for themselves. He goes on to share that he invested $1,500 of his own money to start the company.
He initially ordered little ornaments from China in bulk and began selling them on Etsy and eBay. Surprisingly, he sold out within a couple of weeks.
The sharks are all extremely impressed with his sales. From $80,000 in his first year to about $460,000 in the year before airing, he’s getting quite the return on his gag business.
He’s projecting to do between $600,000 – $700,000 in sales by the end of the year. Further, all of his sales are online and he has no retail presence.
A regular beard pack retails for $9.99 and costs $1.66 to make. Even Mark Cuban is impressed.
What’s even more impressive though, is the idea that Jason hasn’t done any marketing. In fact, he is still maintaining sales off the back of some viral videos.
However, the sharks hesitate when he makes a statement about growth, sharing that he wants to do other holidays, and perhaps even do licensing.
But this isn’t the reason that most sharks dip out on making an offer. Lori Greiner and Mark agree that Jason doesn’t need a shark, as he’s doing brilliantly on his own.
They basically feel that he should keep the money he’s making. Barbara Corcoran is also out but advises Jason that moving to other holidays or licensing is a bad idea.
Robert Herjavec is the next shark to go out. Additionally, he agrees with Barbara’s take on things.
This leaves Kevin O’Leary, who can’t quite decide if he wants to make a deal or not. He’s had other gag products work, but he is unsure about this one.
Finally, he offers Jason $150,000 for 25% equity of Beardaments, and Jason accepts the deal. Did Jason take the sharks’ advice? Keep reading our Beardaments update to find out what happened following
Research for our Beardaments update revealed great news! The company is still in business and is doing well, with $1 million in yearly revenue.
Beardaments has been featured by Cosmopolitan, Unilad, Good Morning America, and Pop Sugar. Further, they’ve expanded their product line. The company now offers a wider range of products, including festive hair accessories for women, earrings, shirts, and sweaters. But, their products aren’t just for Christmas.
They also now sell accessories for St. Patrick’s Day. Products are available on Amazon, Walmart, and the Beardaments website.
If we learn anything new about this company, we’ll be sure to let you know. In the meantime, for more on the other companies featured on
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!