The Skinny Mirror Update | Shark Tank Season 7

Belinda Jasmine was looking in the mirror one day and thought she looked bigger than she really was. The mirror had distortions, and after some research, she found that many mirrors had the same problem. To fix this, she created The Skinny Mirror, which has a slight curve that makes people look slimmer and feel more confident. Will the sharks see the value in a mirror that changes perception? Let’s step in front of The Skinny Mirror and break down the update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to The Skinny Mirror after Shark Tank.

Belinda entered Shark Tank Season 7, seeking $200,000 for 20% equity in The Skinny Mirror. After her pitch, she left without securing a deal.

In terms of The Skinny Mirror update, the company failed to gain traction in the market and ceased operations seven months after its Shark Tank appearance. The company discontinued sales, and its products are no longer available at any retailer.

Shark	Result
Robert Herjavec	No offer
Kevin O’Leary	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Daymond John	No offer

Shark Tank The Skinny Mirror Pitch

• Entrepreneur: Belinda Jasmine
• Business: Mirror that makes you appear slimmer than you are
• Ask: $200,000 for 20% equity
• Result: No deal
• Shark: None

Belinda stepped into Shark Tank with The Skinny Mirror, a mirror designed to give a slimming reflection and boost self-confidence.

To increase production and grow her business, she asked for an investment, hoping a shark would back her vision.

She explained that traditional mirrors often have distortions that make people appear heavier, affecting their confidence.

By giving users a more flattering image, The Skinny Mirror aimed to help them feel better about themselves.

Lori Greiner and Daymond John were the first to test the mirror, both noticing how it changed their appearance.

Robert Herjavec observed that the effect was more pronounced on some people than others, prompting Belinda to explain that the best results came from standing 3 to 5 feet away.

However, Kevin O’Leary questioned the ethics of the product, arguing that real motivation comes from seeing an accurate reflection rather than an altered one.

Robert shifted the focus to business, asking about sales. Belinda revealed she had sold 350 units for $85,000, mainly to clothing stores and hotels rather than directly to consumers.

Kevin pointed out that retailers were using the mirror to encourage customers to buy clothes under a false impression.

Defending her product, Belinda cited a Swedish market study showing that women using The Skinny Mirror bought 20% more clothing and felt more satisfied with their bodies compared to unrealistic advertising standards.

Despite this, Mark Cuban dismissed the study, saying it was obvious that customers would buy more if they thought they looked better.

Robert questioned whether stores disclosed that they used a Skinny Mirror, to which Belinda admitted that some retailers wanted her to remove the logo to make the effect less obvious.

Standing by her ethics, she declined a $700,000 order because she didn’t want the mirror to be used for deception.

Kevin criticized the lack of a patent, arguing that anyone could recreate the product. He also believed the brand’s $1 million valuation was inflated and called the business a sham, exiting the deal.

Mark Cuban followed, saying the product’s ethical concerns and potential customer dissatisfaction made it too risky.

Robert agreed, believing that while people love things that make them feel good, a customer realizing they look different at home could hurt the business.

Lori asked about Belinda’s inspiration, and she shared how she once had a “fat mirror” that added 10 pounds, which affected her confidence despite being active and healthy.

Daymond expressed concern that The Skinny Mirror encouraged unrealistic beauty standards and backed out.

Lori agreed, saying that while women often feel they look heavier than they are, using a deceptive mirror for retail purchases felt unethical.

With no offers on the table, Belinda left without a deal. Keep reading The Skinny Mirror update to find out what happened to her company.

Shark Tank The Skinny Mirror Update

Our The Skinny Mirror update found that the company never really took off. Seven months after the show aired, The Skinny Mirror closed.

As a result, you can no longer purchase these mirrors at any retailer.

This marks the end of The Skinny Mirror update.

Curious about the other products featured in Season 7 Episode 5? You can find our company updates below.

• Three Jerks Jerky Update
• Switch Witch Update
• XCraft Update

For more on companies and products, check out our Season 7 products page!