Show No Changing Towel | Shark Tank Season 3

Entrepreneur Shelly Ehler pitched her towel product during Shark Tank Season 3. Show No is basically a towel, that Shelly turned into a poncho, to help her kids change out of their wet swimsuits in private. Now she wants to bring her invention to the greater market, but needs help from the sharks. Find out if she’ll get a deal in our Show No update.

If you’re short on time, here’s a quick overview of what happened to Show No after Shark Tank!

Shelly Ehler appeared on Shark Tank Season 3, and made a deal with Lori Greiner for $75,000 and 25% equity of her company. In terms of a Show No update, the company is no longer in business. Shelly is now enjoying her career as a hypnotherapist.

Shark: Result:
Lori Greiner Accepted deal for $75,000 for 25% equity
Daymond John $75,000 for 20% equity
Mark Cuban $75,000 for 25% equity
Kevin O’Leary  No offer
Robert Herjavec  No offer

Shark Tank Show No Update

Show No update

  • Entrepreneur: Shelly Ehler
  • Business: Towel and poncho combination
  • Ask: $50,000 for 25% equity
  • Result: $75,000 for 25% equity
  • Shark: Lori Greiner

Shelly walked into the tank accompanied by her two sons. She presented the Show No to the sharks, showed how it worked on her sons, and passed around samples.

She described how impractical it is as a busy mom to help your kids change at the pool or beach. When she herself struggled with this problem, she decided to create a solution.

She took a large towel, and basically turned it into a poncho. She says hers is different from similar products, because the Show No lays flat.

Additionally, the Show No is patented. Although she didn’t have much money to invest in the company, she tells the sharks a story about how she accomplished this.

It turns out, that she actually got it patented in exchange for her custom drapes.

Lori Greiner asked if Shelly was making them at home, and Shelly confirmed that she was primarily making the ShowNo at home.

Shelly said she was inspired to create custom ShowNos for waterparks, with the custom name placed on the ribbon of the towel. Daymond John asked how much each product cost to make, and Shelly told him it cost $6.50 to manufacture.

Mark Cuban wanted to know how much she sold the product for and how much it retailed for. He was told it was sold for $9 and retailed for $19.99, and she has had $15,000 in sales so far.

Kevin O’Leary was ultimately unimpressed by the sales, so he went out.

Robert Herjaevec said he appreciated Shelly’s passion and plans for the waterparks. Despite this, he wasn’t excited about the product, so for this reason he went out.

However, Daymond offered $50,000 for 50% of the company.

Then, Lori offered to write Shelly a check on the spot for the $50,000 for 25% equity, contingent on Shelly continuing to bring her passion to the business.

This eventually made Daymond alter his offer to $50,000 for 20% equity.

Mark said he saw great potential in the product and offered $75,000 for 25% equity, however Lori chimed in that she and Shelly would make great partners.

Daymond took the time to remind everyone of his experience in the business, and also matched Mark’s offer, putting $75,000 for 20% equity on the table once again.

This made Lori announce that she would match the $75,000 for 25% equity. Although, Mark said they all could bring connections to the table.

Overall, Shelly had three offers on the table, and because of this, conferred with her husband while Kevin bickered with the other sharks. After talking to her husband, Shelly returned and took Lori’s deal of $75,000 for 25% equity.

What do you think happened following Shark Tank? Keep reading our ShowNo update to find out.

Our Show No update reveals that after some initial success, the business undoubtedly experienced a bumpy road. Shelly also revealed that the partnership with Lori never materialized.

She finally closed the business for good in 2017, after several failed attempts at mass manufacturing. 

The good news is that Shelly moved on to something she is equally passionate about. She’s now a clinical hynotherapist. However, this will be our final Show No company update.

Would you like to know more about the other companies that appeared on Season 3 Episode 4? Follow the links below to read all about them. 

For even more on companies and products, be sure to stop by our Season 3 Products Page!


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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!