Three Jerks Jerky Update | Shark Tank Season 7

One night, Jordan Barrocas was chewing on a piece of beef jerky, but it was so tough that eating it felt like a workout. He figured there had to be a better way, so he teamed up with his college friend Daniel Fogelson to make their own. That’s how Three Jerks Beef Jerky was born; made from filet mignon instead of the usual tough cuts, giving people a softer, more flavorful jerky. Will the sharks take a bite and help them grow? Let’s get into our Three Jerks Jerky update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Three Jerks Jerky after Shark Tank.

Daniel and Jordan entered Shark Tank Season 7, seeking $100,000 for 15% equity in Three Jerks Jerky. After their pitch, they made a deal with Daymond John for $100,000 for 15% equity, with the option to buy another 15% equity for $100,000 later.

In terms of a Three Jerks Jerky update, the company successfully scaled its business, expanding into 3,000 retail stores and securing high-profile partnerships, including a deal with SpaceX.

Shark	Result
Daymond John	Accepted offer of $100,000 for 15% equity, with the option to buy another 15% equity for $100,000 later
Kevin O’Leary	$150,000 for 33% equity
Robert Herjavec	$100,000 for 20% equity
Mark Cuban	No offer
Lori Greiner	No offer

Shark Tank Three Jerks Jerky Pitch

• Entrepreneurs: Daniel Fogelson and Jordan Barrocas
• Business: Premium beef jerky made from filet mignon
• Ask: $100,000 for 15% equity
• Result: $100,000 for 15% equity, with the option to buy another 15% equity for $100,000 later.
• Shark: Daymond John 

Daniel and Jordan bring their premium jerky brand made from filet mignon to Shark Tank.

To scale into national retail chains and lower costs by buying ingredients in bulk, they needed an investment and a shark to help take their premium jerky to the next level.

They explained to the sharks that most beef jerky is tough and packed with preservatives, making it hard to chew and questionable in quality.

In contrast, their product offers a tender, high-quality alternative with no artificial ingredients, giving consumers a better snacking experience.

As they pitched, the sharks tasted the jerky and were immediately impressed. Robert Herjavec called it “amazing,” and Daymond John simply said, “Wow.”

However, Lori Greiner raised concerns about sodium levels. The entrepreneurs reassured her that their jerky contains less sodium than most brands, with no added nitrates.

They also highlighted its high protein content, making it a great snack for fitness enthusiasts.

A pack costs $11.99, double the price of regular jerky. The sharks questioned whether customers would pay a premium.

Daniel and Jordan explained that their high costs came from not being able to buy ingredients in bulk.

Kevin then asked about manufacturing capacity. The entrepreneurs shared that they had secured a co-packer and a facility ready to boost production. If demand increased, they could handle up to 50,000 units per week.

Robert wanted to know how they planned to grow beyond their current sales of $350,000, which were generated mostly online and in a few stores.

The duo said their goal was to expand into national retail chains, something they believed a shark could help them achieve.

Mark Cuban was skeptical, saying the premium jerky space was competitive and flooded with small brands that never scaled. While he liked the product, he passed on investing.

Kevin O’Leary was surprised that he enjoyed the jerky, worried it could be copied. Still, he made an offer of $100,000 for 33% equity, arguing that he should be an equal partner.

He also offered to market it as a high-end jerky that pairs well with wine.

Robert Herjavec also made an offer: $100,000 for 20% equity, believing the duo had done everything right so far.

Before they could respond, Daymond John jumped in, calling himself a “jerkologist” due to his childhood love of jerky.

He offered $100,000 for 15% equity, with an option to buy another 15% for $100,000, saying his industry connections could help get their product into major distributors.

Faced with multiple offers, Daniel and Jordan chose Daymond, believing his connections would help them take Three Jerks Jerky nationwide.

Let’s see how things have gone for the company in our Three Jerks Jerky update

Shark Tank Three Jerks Jerky Update

Our Three Jerks Jerky update found that within three months of their shark tank appearance, sales skyrocketed to $1.4 million, and demand quickly outpaced supply.

Daymond stepped in and connected them with Rastelli Foods Group, a large-scale co-packer. This partnership streamlined production cut costs, and let them buy ingredients in bulk.

In 2018, the brand expanded into 3,000 retail stores and even partnered with SpaceX to send their jerky to astronauts on the International Space Station.

They also landed a spot on HSN, where they sold out in just six minutes.

With increased production, they dropped multi-pack prices; 17% off three-packs and 23% off twelve-packs.

Despite the success, a shift in ownership occurred. The Rastelli deal gave Daymond and Rastelli 50% of the company, with the founders retaining the other half.

In 2022, Jordan and Daniel stepped away from daily operations to pursue new careers. Meanwhile, the company continued generating $4 million annually.

If we get another Three Jerks Jerky update we will let you know.

Check out our other company updates for the products featured in Season 7 Episode 5.

• The Skinny Mirror Update
• Switch Witch Update
• XCraft Update
  

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.