Better Life | Shark Tank Season 5

Many home cleaning products expose us to dangerous chemicals. This especially affects babies and toddlers who scoot around the home. That’s why Kevin Gibbs and Tim Barklage have developed a plant-based cleaning solution. Will their product earn them a deal on Shark Tank Season 5? Find out in our Better Life update! 

Shark Tank Better Life Update

Better Life Update

  • Entrepreneurs: Kevin Tibbs and Tim Barklage
  • Business: Plant based cleaning products
  • Ask: $400,000 in exchange for 7% equity
  • Result: $400,000 in exchange for 17% equity, dropping to 7% after loan repayment 
  • Sharks: Lori Greiner

Kevin and Tim brought their Better Life, plant-based cleaning solutions to the tank. In a very convincing demonstration, they showed how much better their cleaner disinfected a surface exposed to raw chicken, compared to other household cleaners. They explained that other cleaners were actually dangerous, while their product was safe enough to eat.

BETTER LIFE All Purpose Cleaner, Multipurpose Home and Kitchen Cleaning Spray for Glass, Countertops, Appliances, Upholstery & More, Multi-surface Spray Cleaner - 32oz (Pack of 2) Clary Sage &...

POWERFUL CLEAN - This powerful surface and glass cleaner spray works to remove scuff marks, spills, streaks, grease and more, leaving your home sparkling clean! 

WORKS ON - Use this multipurpose cleaner anywhere in your home! Cuts grease and grime off the wall, floor, countertop, bathroom sink, shower and more.

We earn a commission if you make a purchase, at no additional cost to you.

They started selling their plant-based cleaning solutions about four years prior to their appearance on Shark Tank. Kevin told the sharks that in the 12 months prior, they had made $2.1 million in sales at retailers like Whole Foods and Crate & Barrel. He said they netted just 7% of the sales, or about $115,000 pre-taxes, because they had been reinvesting so heavily in the brand.

Lori Greiner was the first to show interest. She offered $400,000 in exchange for 17% equity, telling the two that a partnership with her could get them into Bed Bath & Beyond and QVC. Kevin O’Leary was next, offering a loan of $400,000 for three years with 10% interest, in exchange for 5% equity. 

Guest shark John Paul DeJoria came in next, offering $400,000 in exchange for 20% equity, and said he would split his investment with Lori 50/50. He told the pair that his established global direct distribution channels could easily move their brand around the world. Daymond John chimed in with an offer of $500,000 in exchange for 20%, and Tim countered with an offer of 10% in exchange for $500,000. 

Lori and John Paul made a revised offer of $400,000 in exchange for 17% equity. Not yet ready to commit, Tim asked if Mark Cuban had an offer. Mark said he would do $800,000 in exchange for 20% equity, but he wanted Lori in on the deal– without John Paul. Lori said $800,000 was too high. Kevin revised his offer to $400,000 in exchange for 17% equity. Once the $400,000 was repaid, Tim and Kevin could then take back 10% of that equity.

Lori then made them the same offer. Since John Paul had been shut out of his deal with Lori, he and Daymond partnered together and offered $500,000 in exchange for 20% equity. Lori then dropped Mark as a partner, saying she could pull it off on her own, and Mark dropped out. Ultimately, Tim and Kevin decided to accept Lori’s offer, but what happened next for their company? Keep reading our Better Life update to find out! 

Research for our Better Life update revealed good news! Better Life continues to be sold by many big names in retail, both online and brick and mortar. It’s safe to say that Better Life is still cleaning up in the sales department! Products are available on the Better Life website and also on Amazon.

Would you like to learn about the other companies featured on Season 5 Episode 7? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 5 Products Page!


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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!