Pure Ayre Odor Eliminator Update | Shark Tank Season 2

Many odor eliminators on the market are actually toxic. Because of this, James Mitchell has created a fully non-toxic odor eliminator that is also better for the environment. Will he get a pure deal on Shark Tank Season 2? Find out in our Pure Ayre update.

If you’re short on time, here’s a quick overview of what happened to Pure Ayre after Shark Tank!

Pure Ayre appeared on Shark Tank Season 2 and left without a deal. In terms of a Pure Ayre update, the company is still in business and has around $5 million in annual sales. Further, they have expanded their product line since Shark Tank.

Shark:  Result:
Daymond John, Kevin O’Leary, and Robert Herjavec  $225,000 for 100% equity and a 7% royalty for James
Barbara Corcoran No Offer
Kevin Harrington No Offer

Shark Tank Pure Ayre Update

shark tank pure ayre update

  • Entrepreneur: James Mitchell
  • Business: Natural food-grade odor eliminator 
  • Ask: $150,000 for 10% stake
  • Result: No deal
  • Shark: None

James brought Pure Ayre to Shark Tank Season 2 Episode 3. He walked into the tank ready to show the sharks how his innovative odor eliminator works.

Plant-Based Odor Eliminator
PureAyre Marine Odor Eliminator Refill, 1-Gallon

The only odor eliminator on the market strong enough to tackle the worst animal odors like cat urine and skunk, yet safe enough to spray directly on people and pets.

We earn a commission if you make a purchase, at no additional cost to you.

Barbara Corcoran came up to help him with his presentation and he asked her to attest to Pure Ayre eliminating the smell of ammonia from a sample tissue.

James explained that the product breaks up the molecules of bad odor and makes them disappear. He also showed the sharks that it is completely non-toxic, and edible by spraying it into his own mouth.

In fact, he claimed that it’s the only safe, non-toxic odor eliminator on the market. Further, he said it would work on any smell you had.

Daymond John asked if James owned the patent, but he said the product is not patented because he worries about his recipe being modified by bigger companies.

Daymond asked about sales, and James said that to date, he’s sold almost $3.2 million.

Robert Herjavec found this exciting but didn’t realize the sales are not for the year, just since inception. In the previous year, the sales were $300,000. The year before that, was $500,000, thanks to a Walgreens contract that has since terminated.

Robert asked how much money had been raised, only to learn that Pure Ayre had raised around $500,000 to $600,000.

The sharks, especially Kevin O’Leary, Daymond, and Robert showed concern about the lack of transparency regarding whether James had approached a larger distributor. He said he had a promising opportunity, but only a week before the show.

This led to Barbara going out, and Kevin Harrington followed.

Daymond offered $150,000 for 50% equity. Kevin O. offered to buy the whole company for $150,000, giving James a 7% royalty.

Robert eventually is the third shark to go out, and things begin to heat up in the tank.

James steps outside to speak to his wife. During that time, Kevin O. appeals to Daymond to change his deal.

When James returns, Daymond changes his deal by going half on Kevin O’s deal of $150,000 for 100% of the company, with James getting a royalty.

Ultimately, James did not accept the deal, despite Robert adding another $75,000, making it $225,000 with the same conditions. That said, James left Shark Tank Season 2 without a deal for Pure Ayre.

What do you think happened to the company following the show? Keep reading our Pure Ayre update to find out. 

Our Pure Ayre update revealed that despite these hurdles, the company is still in business and going strong! In fact, the company has an estimated annual revenue of $5 million!

Pure Ayre has several products available for your odor-eliminating needs. They cover a diverse range, from babies, pets, and skunks to boats, RVs, and camping activities.

You can check out the natural odor eliminator options on the Pure Ayre website and also on Amazon. 

If we get any more news on a Pure Ayre update, we will let you know!

Would you like to know more about the other companies that appeared on Season 2 Episode 3? Follow the links below to read all about them.

For even more on companies and products, be sure to stop by our Season 2 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!