Brazyn Life Morph Roller Update | Shark Tank Season 9

Former NFL player Nate Lawrie struggled to bring his bulky foam roller with him while traveling for physical therapy. This inconvenience led him and co-founder Tom Hopkins to create the Morph, a collapsible foam roller for easier portability. They hope to secure an investment from the sharks to address production and marketing needs. Will the sharks roll on into a deal with Nate and Tom? Let’s find out in this Brazyn Life update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Brazyn Life Morph Roller after Shark Tank.

Nate and Tom entered Shark Tank Season 9 to ask for $225,000 for 10% equity in their travel-friendly foam roller business. After impressing the sharks with their pitch, they walked out with a deal for $250,000 for 20% equity from Lori Greiner and Sara Blakely.

In terms of a Brazyn Life update, the company is doing well and has expanded its product line. Since appearing on Shark Tank, the company has generated over $6 million in revenue.

Shark	Result
Sara Blakely and Lori Greiner	Accepted offer of $250,000 for 20% equity
Kevin O’Leary	$225,000 for a 20% equity
Daymond John	$225,000 for a 15% equity
Mark Cuban	No offer

Shark Tank Brazyn Life Pitch

• Entrepreneurs: Nate Lawrie and Tom Hopkins
• Business: Collapsible, travel-friendly foam roller for pain
• Ask: $225,000 for 10% equity
• Result: $250,000 for 20% equity
• Shark: Sara Blakely and Lori Greiner

Nate introduced Brazyn Life to the sharks, explaining it’s a foam roller commonly used for exercise and stretching routines. 

He then shared a personal connection to the product, revealing his past as an NFL tight end whose career was unfortunately cut short due to a back injury. 

This experience, he explained, is what led him to discover foam rollers during his rehabilitation process.

He incorporated foam rollers into his rehabilitation routine and found them highly beneficial.

However, his passion for travel presented a challenge: traditional foam rollers were bulky and inconvenient to pack. This inspired him and Tom to develop a collapsible roller for easier portability.

Their idea resonated with many, as evidenced by their successful Kickstarter campaign in December 2015, which raised $65,382 to bring their prototype to life.

While their Kickstarter campaign in December 2015 was successful, they encountered some production challenges, a common experience for many crowdfunded projects.

This resulted in a later delivery than initially planned, reaching customers the following Christmas. 

However, at the time of the pitch, their creation, named the Morph, was now available for purchase.

Although the duo claims the Morph is the world’s only collapsible foam roller, traditional non-collapsing options are also available.

However, the Brazyn Life version offers a key advantage: its portability. Despite its compact design, the Morph maintains the same level of sturdiness as its bulkier counterparts.

The Morph has an extension kit that allows you to connect two rollers together. 

Nate and Tom are seeking an investment from one or more of the sharks for both production and marketing.

After their pitch, they demonstrated how the product works and asked if any of the sharks wanted to try it out. 

Mark Cuban stepped forward to gain firsthand experience while they handed out the samples.

The Morph is priced at $88, which is higher than some competitors’ foam rollers. However, Nate explained that the manufacturing cost is $28.75 per unit, and he believes this can be reduced with increased production volume.

They’ve already sold $50,000 and are projecting significantly higher sales of $2.4 million for the year. Production currently takes place in Romania at a factory owned by Nate’s father-in-law.

After this, the sharks expressed varying levels of interest in the investment opportunity. 

Mr. Wonderful raised concerns about the valuation, but Daymond John countered and made an offer of $225,000 for a 15% equity.

Kevin then presented his own offer of $225,000 for 20% equity. Guest shark Sara Blakely emphasized the business’s potential but deferred her decision until hearing from Mark Cuban. 

However, Mark wasn’t interested in making a deal and dropped out.

With Mark no longer interested, Lori Greiner proposed a collaboration with Sara, offering $225,000 for a combined 20% stake (10% each).

Recognizing an opportunity, Kevin and Daymond matched this offer individually.

Faced with competing bids, Nate made a counteroffer of $250,000 for a 20% stake, which both teams surprisingly accepted. 

After further discussion, Nate and Tom ultimately decided to partner with Lori and Sara.

Now, let’s take a look at our Brazyn Life update to see how things eventually turned out.  

Shark Tank Brazyn Life Update  

The deal with Lori and Sara ultimately fell through. However, the exposure from Shark Tank proved to be a game-changer for the company, as sales surged significantly. 

Their innovative approach continues, with a successful IndieGoGo campaign in June 2021 for a space-saving incline bench called The Flip Bench. 

Most recently, our Brazyn Life update found that they launched the Talon Massager, a massage gun with attachments for targeted muscle relief. 

They have also gained endorsements from many professional sports teams, including the NBA, NFL, USA Rugby, Bobsledding, and Tennis.

At the time of this Brazyn Life update, you can purchase The Morph and other additional products on their website.

It also looks like Nate and Tom have expanded their product line to include additional mobility tools, such as the Morph Stick, various Morph Roller models, and merch.

Since airing on Shark Tank, their dedication to fitness and wellness has translated into a thriving business with $6 million in annual revenue.

It looks like this Brazyn Life update is a success.

You can find the other company updates from Season 9, Episode 6 here:

• DrainWig Update
• Father Figure Update
• Novel Effect Update

For more company updates, be sure to check out our Shark Tank Season 9 page.