The Beebo Update | Shark Tank Season 7

While feeding their second baby, Martin Hill and his wife struggled to hold the bottle and take care of other tasks at the same time. To fix this, Martin created The Beebo, a hands-free bottle holder that makes feeding easier while keeping a hand free for other things. Let’s see if he managed to secure a deal with any of the sharks in The Beebo update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to The Beebo after Shark Tank.

Martin entered Shark Tank Season 7, seeking $200,000 for 20% equity in his baby product business. After his pitch, he made a deal with Lori Greiner and Ashton Kutcher for $200,000 for 30% equity.

In terms of The Beebo update, the company was acquired by Swabbies Tech., Inc. in April 2020 and later became part of Better Family, which now generates around $5 million annually across its baby product brands.

Shark	Result
Lori Greiner and Ashton Kutcher	Accepted offer of $200,000 for 30% equity
Kevin O’Leary	$200,000 for 33.5% equity
Mark Cuban	No offer
Robert Herjavec	No offer

Shark Tank The Beebo Pitch

• Entrepreneur: Martin Hill
• Business: Hands-free bottle feeding device
• Ask: $200,000 for 20% equity
• Result: $200,000 for 30% equity
• Sharks: Lori Greiner and Ashton Kutcher

Martin entered Shark Tank with a clear goal: to make parenting easier with his product, The Beebo.

His sales were growing, and customer demand showed there was a need for a hands-free baby bottle holder.

However, he needed an investment to refresh the brand and scale operations to keep up with demand.

The Beebo is a rubber baby bottle holder designed for convenience. It rests over the shoulder, securely holding most bottle shapes while allowing parents to feed their baby hands-free.

The foam holder adjusts to provide the right feeding angle and easily detaches for cleaning. Made with BPA-free, lead-free, and phthalate-free materials, it ensures safety by eliminating harmful chemicals.

At the time of filming, The Beebo cost $10.86 to manufacture and retailed for $39.95.

Although it wasn’t yet available in retail stores, big-box retailers were showing interest, and the product was selling online, mainly through Amazon.

Since February of that year, sales had reached $20,000, and Martin expected to sell 18,000 units by year-end.

However, he needed $200,000 to improve the brand’s packaging and marketing, which the sharks agreed was necessary.

Kevin O’Leary liked the product and offered $200,000 for 33.5% equity. He mentioned that he had searched for similar solutions when his children were babies.

Meanwhile, Robert Herjavec admired Martin’s dedication but didn’t see bottle-feeding as a problem, so he went out.

Mark Cuban followed, saying he never considered it an issue that needed solving.

Guest shark Ashton Kutcher also declined. He enjoyed feeding his baby and felt his expertise was in marketing, not manufacturing.

However, Lori Greiner stepped in with an offer of $200,000 for 20% equity and asked Ashton to join her.

Lori could handle manufacturing, while Ashton could use his marketing expertise to promote the brand.

Ashton agreed, and Martin took the deal. Find out where the company is now in The Beebo update.

Shark Tank The Beebo Update

Our The Beebo update found that while the company continued to grow, the deal with Lori and Ashton never closed.

Despite this, the company thrived and caught the attention of larger companies.

In April 2020, Swabbies Tech, Inc. acquired The Beebo for an undisclosed amount.

A year later, in March 2021, Better Family, Beebo’s corporate holding company, acquired Ava the Elephant, a baby product from Shark Tank Season 1.

Better Family now owns multiple baby product brands, generating about $5 million per year across all of them.

Although when we checked their website it was out of service, and their last social media post was on Facebook in 2022.

If we get any other The Beebo update, we will let you know.

Curious about the other products from Season 7 Episode 1? Don’t forget to check out our other company updates here:

• Acton Update
• McClary Bros. Drinking Vinegars Update
• SignalVault Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.