Coyote Vest Pet Body Armor Update | Shark Tank Season 10

Paul Mott lost his dog Buffy to a sudden coyote attack during a walk at the park. After that, he created the Coyote Vest, a Kevlar vest with plastic spikes that helps protect small pets and gives owners time to step in during an attack. Will the sharks think this pet armor is worth backing? Let’s find out in our Coyote Vest update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Coyote Vest after Shark Tank.

Paul and Pamela entered Shark Tank Season 10, seeking $250,000 for 10% equity in their pet accessory brand. After their pitch, the sharks passed because the market was too niche and they didn’t see room for scale.

In terms of a Coyote Vest update, the company has grown to over $2 million in lifetime sales.

Shark	Result
Kevin O’Leary	No offer
Daymond John	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Coyote Vest Pitch

• Entrepreneurs: Paul Mott and Pamela Mott
• Business: Pet Protection / Body Armor for Pets
• Ask: $250,000 for 10% equity
• Result: No deal
• Sharks: None

Paul and Pamela pitched Coyote Vest, a line of protective gear for small pets designed to prevent attacks by coyotes.

They started by showing the sharks how the vest works, with dogs wearing the product on stage.

The vests are made from Kevlar and include plastic spikes that make predators hesitate.

Paul explained that while the spikes aren’t sharp, they help scare off attackers by making the pet look more dangerous.

Lori Greiner asked how the vest functions in real situations. Paul said the unusual look of the vest confuses predators. They don’t know if the spikes are painful or even poisonous, so they back off.

Robert Herjavec asked about sales. Paul said the company had made $570,000 in total revenue since launching over two years ago, with $260,000 in the most recent year.

Mark Cuban asked how they sell the product. Paul told him they sell only through their company website.

Each vest costs $30 to make and sells for $120. Paul also mentioned they built a small factory in California to handle production, but faced some issues early on.

Kevin O’Leary pointed out that many people might think the product is only for coyote attacks. Pamela responded that the vest also helps protect dogs from other dogs.

Kevin asked about a more advanced version, and the Motts introduced the Coyote Zapper, an electric vest that delivers a small shock to stop an attacking animal. Robert tried it himself and confirmed it worked.

Daymond John asked about their plans. He wanted to know if they would keep making the vests themselves or license the product.

Paul said the factory was temporary, and they had secured a manufacturer who could deliver 1,000 vests per month.

Mark was the first to drop out. He said the company wasn’t ready to scale and worried about product safety, especially around kids.

Kevin followed, saying the $2.5 million valuation didn’t match their earnings. Paul said the product was patented, but Kevin didn’t see enough profit potential.

Lori liked the concept but wasn’t interested in investing. Robert said the idea was good, but not every good idea makes a good investment.

Daymond, the last shark left, also passed. He said the company was at a risky stage and he didn’t feel confident moving forward.

Sadly for Paul and Pamela, none of the sharks made an offer, so they were forced to leave without a deal for their company.

Now, let’s get a Coyote Vest update to see if the company is still in business following their Shark Tank appearance.

Shark Tank Coyote Vest Update

Our Coyote Vest update revealed that sales jumped to $570,000 after their Shark Tank episode aired. This figure is up from $260,000 in the year leading up to the pitch.

Moreover, in 2021, the business had scaled to about $1 million in annual revenue, with most orders still coming directly through their website.

Research for our Coyote Vest update found that the company expanded its product catalog to include the SpikeVest, BullyVest, SpikeHarness, and accessories like the HawkShield, HawkEyes, and CoyoteWhiskers.

All items are made in California and sold as protective gear for small dogs, with prices ranging from about $5 to $140.

Although they didn’t secure a big-box retail deal, Coyote Vest is now sold in over a dozen independent pet stores across the U.S.

Further, the brand also gained attention from major media outlets, including Popular Mechanics, National Geographic, Field & Stream, BBC, and Inside Edition.

Their vests even appeared in episodes of Curb Your Enthusiasm and Paris in Love.

At the time of writing, lifetime sales have grown to around $2 million.

This seems like a nice business for Paul and Pamela, and hopefully, we will be back with more great news in our next Coyote Vest update.

You can find the other company updates from Season 10 Episode 23 here:

• Quickflip Update
• BatBnB Update
• Fat Shack Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.