Coyote Vest Pet Body Armor Update | Shark Tank Season 10

After explaining their tragic story of losing their own dog to a coyote attack, Paul and Pamela Mott came onto Shark Tank to seek an investment for their company and product, Coyote Vest. This specialized product is developed to protect dogs from an attacking animal, such a coyote. Before we get a Coyote Vest update, let’s see if any of the sharks were interested in partnering and making a deal.

Shark Tank Coyote Vest Update

Coyote Vest Update

  • Entrepreneurs: Paul Mott and Pamela Mott
  • Business: Pet Protection / Body Armor for Pets
  • Ask: $250,000 for 10% equity
  • Result: No deal
  • Sharks: None

Paul and Pamela proudly told the sharks that their company has over $500,000 in lifetime sales. At the time of the pitch on Shark Tank, they had managed to generate $250,000 in annual gross revenue sales to date. In addition, all of the product sales come directly from the company’s website.

CoyoteVest SpikeVest Dog Harness Vest, Reflective Dog Accessories with Spikes to Shield Your Pet from Raptor and Animal Attacks, Velcro Tabs for Fast Wearing and Removal

Like a CoyoteVest, the purpose of the SpikeVest is to help slow down or prevent a surprise attack and give you enough time to react before serious injury occurs. The main difference is the SpikeVest uses two wide belts with Velcro while the CoyoteVest uses nylon straps with snap buckles.

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Kevin O’Leary wanted to hear about the product margins. Paul told the sharks that the Coyote Vest kit can be purchased on their official website for $120, while it only costs about $30 to manufacture a single unit.

Mark Cuban didn’t feel like he was the right shark to invest in this company, so he respectfully dropped out first. There were still four sharks remaining to potentially make a deal with, but Kevin and Lori Greiner quickly dropped out too. Robert Herjavec didn’t feel like he could make an investment in the company either, but Daymond John seemed interested.

Sadly for Paul and Pamela, none of the sharks made a financial offer, so they were forced to leave without a deal for their company. Let’s get a Coyote Vest update to see if the company is still in business and to see whether they’ve managed to grow and improve their revenue numbers.

It turns out that Coyote Vest has been steadily growing and manages to generate about $1 million per year in revenue. Not much has changed in the way that they sell the product since most of their sales still come directly through their official website.

This seems like a nice business for Paul and Pamela and hopefully we will get some more news in our next Coyote Vest update.

You can find the other company updates from Season 10 Episode 23 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.