Somnifix Mouth Strips Update | Shark Tank Season 10

Nicholas Michalak’s dad had sleep apnea but couldn’t use most treatments because he slept with his mouth open. To help him sleep better, Nicholas came up with Somnifix, a simple mouth tape that keeps your mouth closed so you breathe through your nose at night. It helps cut down snoring and makes it easier to sleep well. Will the sharks back this easy sleep fix? Let’s see how the negotiations go for Nicholas in our Somnifix update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Somnifix after Shark Tank.

Nicholas entered Shark Tank Season 10, seeking $500,000 for 10% equity in his mouth strips. After his pitch, he made a deal with Mark Cuban for $500,000 for 20% equity.

In terms of a Somnifix update, the company did not close its deal with Mark but still managed to expand its distribution across major retailers and international markets. The company steadily grew its revenue to around $3 million annually.

Shark	Result
Mark Cuban	Accepted offer of $500,000 for 20% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Daymond John	No offer

Shark Tank Somnifix Pitch

• Entrepreneur: Nicholas Michalak
• Business: Mouth Strips
• Ask: $500,000 for 10% equity
• Result: $500,000 for 20% equity
• Shark: Mark Cuban

Nicholas entered Shark Tank to pitch Somnifix, a mouth strip designed to reduce snoring by keeping the mouth closed during sleep.

To demonstrate the product, he used Daymond John as a volunteer. Afterward, he handed out samples to all the sharks.

Lori Greiner asked how the product worked, while Barbara Corcoran inquired about pricing. Nicholas explained that a box of 28 strips retailed for $15.49.

Next, Mark Cuban asked about the production cost. Nicholas said each unit cost $5.60 to make, with a landed cost of $8.60. That left him with a profit margin just under 50%.

When the sharks asked about sales, Nicholas shared that Somnifix had earned $350,000 in gross revenue over nine months. He projected 40% growth by the end of the year.

He also revealed that he and his family had invested $1.4 million into the business.

Naturally, the sharks were shocked by the amount. Nicholas explained that most of the funds went toward research and development, clinical studies, and patent protection.

He added that his father inspired the product. Traditional treatments like CPAP machines hadn’t worked for his dad, who was a mouth breather. That made Somnifix a more effective alternative.

Lori followed up with questions about patent protection. Nicholas confirmed they held nine granted patents and had coverage in over 70 countries.

He also noted that he had spent $350,000 specifically on securing intellectual property rights.

As the discussion continued, Daymond bowed out. He didn’t believe customers would use the product long-term.

Barbara also passed, saying Nicholas had spent too much money upfront. Lori opted out, too, admitting she didn’t fully grasp how the product worked.

Kevin O’Leary followed, saying he couldn’t bring any value aside from funding.

That left Mark as Nicholas’s last option. Mark asked whether the product could be copied. Nicholas confidently said no, citing strong patent protections.

Mark then made a firm offer of $500,000 for 20% equity, non-negotiable. Nicholas accepted the deal, excited to bring Mark on board as a partner.

Now that we know that Mark invested in the company, let’s see how it is doing now with our Somnifix update.

Shark Tank Somnifix Update

Our Somnifix update found that the deal with Mark Cuban never closed. Despite that, the company expanded quickly.

It started well online through Amazon, Walmart, CVS, and Target. It also began shipping internationally to Canada and parts of Europe.

The company hasn’t released exact numbers, but we estimate Somnifix has grown to around $3 million in annual sales.

At the time of writing our Somnifix update research, Nicholas still owns and runs the company.

Even without a shark deal, Somnifix built a solid presence and continues to grow on its own terms.

If we get another Somnifix update, we will let you know.

You can find the other company updates from Season 10 Episode 20 here:

• Mavens Creamery Update
• Spare Update
• Swoveralls Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.