Nui Cookies Update | Shark Tank Season 10

Andrew Smith July 14, 2022June 11, 2023

Kristoffer and Victor came onto Shark Tank during Season 10 Episode 6, looking to strike a deal for their nutritional cookie brand known as Nui Cookies. Before we take a closer look at the Nui Cookies update, let’s see if Kristoffer and Victor were able to receive $300,000 as an investment from the sharks.

Shark Tank Nui Cookies Update

Entrepreneurs: Kristoffer Quiaoit and Victor Macias
Business: Nutritional cookies
Ask: $300,000 for 10% equity
Result: $300,000 for 25% equity
Sharks: Alex Rodriguez

After passing out samples of their nutritional cookies, it was time to negotiate. Kristoffer and Victor started by telling the sharks that they have $1 million in sales over the past year, certainly an impressive number. Even more impressive, all of the sales came directly through the Nui Cookies website.

The packages cost about $13 to make while they are being sold for around $30 per package. Improving margins was admittedly one of the primary reasons for coming on Shark Tank and definitely one of the objectives for company growth in the future, according to Kristoffer and Victor.

Mark Cuban took a moment to tell Kristoffer and Victor that he’s already invested in a competitor’s brand and wouldn’t be able to make an offer. He dropped out of negotiations for that reason. Lori Greiner also dropped out because she believed the valuation was way too high.

Kevin O’Leary made them an offer after the previous two sharks dropped out. His offer was a $1 royalty until he makes his money back and then it drops down to $0.45 in perpetuity. In addition, Kevin wanted 2.5% equity in the company in exchange for the $300,000 investment. Barbara Corcoran also made them an offer, $150,000 in cash and $150,000 in credit for 15% equity, plus a royalty in perpetuity.

It didn’t seem Kristoffer and Victor were interested in a royalty deal, so guest shark Alex Rodriguez offered $300,000 for 25% equity and immediately got a deal.

Now, let’s take a look at the Nui Cookies update after Shark Tank. It’s rare for a company to go completely dark after Shark Tank with no announcement about their business in any way. Unfortunately, all of the Nui Cookies social media platforms have been unused for more than two years. The products are also no longer available on online either. It looks like time finally ran out for the Nui Cookies company, with no sign of it returning in the future.

Unfortunately, it looks like this might be our final Nui Cookies update.

You can find the other company updates from Season 10 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Shop the Shark Tank Recap Store

Andrew Smith

Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!