Nui Cookies Update | Shark Tank Season 10

Entrepreneurs Kristoffer Quiaoit and Victor Macias, pitched their cookie company during Shark Tank Season 10. Nui Cookies are Keto friendly, and low carb. Will the sharks offer them a sweet deal? Find out in our Nui Cookies update!

If you’re short on time, here’s a quick overview of what happened to Nui Cookies after Shark Tank!

Kristoffer Quiaoit and Victor Macias appeared on Shark Tank Season 10, and ultimately made a deal with Alex Rodriguez for $300,000, and 25% equity in their company. In terms of a Nui Cookies update, the company is no longer in business. Victor now runs a blog about entrepreneurship, where he sells courses.

Shark: Result:
Alex Rodriguez Accepted deal for $300,000 for 25% equity
Kevin O’Leary $300,000 for 2.5% equity, plus $1 royalty until investment recouped, then $0.45 royalty in perpetuity
Barbara Corcoran $150,000 in cash and $150,000 in credit for 15% equity, plus $0.50 in perpetuity 
Lori Greiner  No offer
Mark Cuban No offer

Shark Tank Nui Cookies Update

Nui Cookies update

  • Entrepreneurs: Kristoffer Quiaoit and Victor Macias
  • Business: Nutritional cookies
  • Ask: $300,000 for 10% equity
  • Result: $300,000 for 25% equity
  • Sharks: Alex Rodriguez

Founders of Nui Cookies, Kristoffer Quiaoit, and Victor Macias, had to change their diets. They switched to a low sugar, low carb, Keto diet, which eventually became the inspiration for their cookie brand.

It turns out, their cookies only contain 1 gram of sugar. In fact, you can eat a whole box of Nui Cookies, and still be consuming less sugar that what is in a traditional cookie.

Additionally, the cookies are GMO free, low-glycemic, gluten free, and don’t use any artificial sweeteners. They also include just 2 grams of net carbs, per cookie, and 6 grams of protein, per serving.

After passing out samples of their nutritional cookies, it was time to negotiate. Kristoffer and Victor started by telling the sharks that they have $1 million in sales over the past year, certainly an impressive number.

Much of their success has come from teaming up with influencers in the Ketogenic space, online.

Even more impressive, all of the sales came directly through the Nui Cookies website. Further, the packages cost about $13 to make, while they are being sold for around $30 per package.

At this point in the pitch, guest shark Alex Rodriguez, asks the guys about their backgrounds. Victor shares that his parents immigrated from Mexico, and he’s been an entrepreneur ever since he was a little boy.

Likewise, Kristoffer’s parents immigrated from the Philippines, and he grew up watching his dad work 4 jobs. His mom always told him, if you don’t like something, change it, so that’s what he’s ultimately doing with the dessert industry.

Improving margins was admittedly one of the primary reasons for coming on Shark Tank and definitely one of the objectives for company growth in the future, according to Kristoffer and Victor.

Mark Cuban took a moment to tell Kristoffer and Victor that he’s already invested in a competitor’s brand, and wouldn’t be able to make an offer. He dropped out of negotiations for that reason.

Lori Greiner also dropped out, because she ultimately believed the valuation was way too high.

However, Kevin O’Leary made them an offer after the previous two sharks dropped out. His offer was a $1 royalty, until he makes his money back and then it drops down to $0.45 in perpetuity.

In addition, Kevin wanted 2.5% equity, in exchange for the $300,000 investment.

Barbara Corcoran also made them an offer, $150,000 in cash and $150,000 in credit for 15% equity, plus a $0.50 royalty in perpetuity.

It didn’t seem Kristoffer and Victor were interested in a royalty deal, so guest shark Alex Rodriguez offered $300,000 for 25% equity, and immediately got a deal.

What do you think came next for Kristoffer and Victor, following Shark Tank? Keep reading our Nui Cookies update to find out!

Unfortunately, it’s bad news in our Nui Cookies update after Shark Tank. It’s rare for a company to go completely dark after Shark Tank, with no announcement about their business in any way.

Unfortunately, all of the Nui Cookies social media platforms have been unused for more than two years. The products are also no longer available on online either.

It looks as though Victor Macias now runs a website under his name, that is dedicated to entrepreneurship. Through his site, he also sells courses.

As for Kristoffer Quiaoit, his LinkedIn lists him as the co-founder of Good Journey, the low-sugar donuts.

Hopefully these guys are happy in their new careers, however this will be our final Nui Cookies update.

You can find the other company updates from Season 10 here:

For even more on companies and products, be sure to stop by our Season 10 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!