Solemates Heel Protector Update | Shark Tank Season 8

Monica Ferguson and Becca Brown faced a common and frustrating problem many women encounter: high heels sinking into grass and losing stability on uneven surfaces. Determined to find a solution, they created Solemates and introduced their flagship product—rubber slip-overs for high heels. These slip-overs not only prevent heels from sinking but also improve stability and grip. Will the sharks find their business worth investing in? Find out in our Solemates update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Solemates after Shark Tank.

Monica and Becca appeared on Shark Tank Season 8 to pitch their women’s heel protector product, Solemates, seeking $500,000 for a 10% equity. After their pitch, they made a deal with Robert Herjavec for $500,000 for 20% equity.

In terms of a Solemates update, they signed a major retail partnership with CVS and expanded their product line. Additionally, the company has grown to around $2 million in annual revenue.

Shark	Result
Robert Herjavec	Accepted offer of $500,000 for 20% equity
Kevin O’Leary	$100,000 for 10% equity and $400,000 as a loan
Lori Greiner	No offer
Mark Cuban	No offer
Daymond John	No offer

Shark Tank Solemates Pitch

• Entrepreneurs: Monica Ferguson and Becca Brown
• Business: Heel protectors for women’s high heels
• Ask: $500,000 for 10% equity
• Result: $500,000 for 20% equity
• Shark: Robert Herjavec

Monica and Becca kicked off their pitch by addressing a familiar struggle for many women who love wearing high heels: sinking into grass and struggling on uneven surfaces.

Additionally, they highlighted the strong connection women have with their heels and how Solemates offers a practical solution.

Afterward, they handed out samples to the sharks and shared that they needed funds to grow their business and expand their market presence.

Solemates is a heel protector specifically designed to tackle the common issues women face when wearing high heels.

By increasing the contact area between the heel and the ground, Solemates prevents heels from sinking into soft surfaces like grass or getting stuck in cracks.

As a result, they are particularly useful for outdoor events or weddings.

Additionally, the rubber coating adds stability and even protects delicate surfaces like carpets and wooden floors.

On top of that, the product is reusable, which makes it a long-term solution for keeping heels in good condition.

Lori Greiner even tried them on her own heels, and the male sharks—except Mark Cuban—tested them out on a patch of grass that Monica and Becca brought for demonstration.

Subsequently, impressed by the functionality, Kevin O’Leary wanted to hear the numbers.

In response, the founders shared that they had achieved $1.1 million in sales the previous year and were on track to reach $1.5 million.

Furthermore, Solemates was sold in over 3,000 retail locations, including Nordstrom and David’s Bridal.

In addition, they had invested $100,000 of their own money while raising $1 million, with each founder holding 40% equity.

Despite these impressive figures, Monica and Becca admitted that Solemates was barely breaking even.

Consequently, most of the sharks backed out, leaving only Kevin O’Leary and Robert Herjavec interested.

Kevin offered $100,000 for 10% equity, with an additional $400,000 as a loan.

Robert, however, offered the $500,000 they were asking for but demanded 25% equity—more than double what Monica and Becca were willing to give up.

Robert urged them not to undervalue their business by taking Kevin’s offer.

Monica and Becca countered by asking Robert to reduce his equity demand to 20% so they could retain majority ownership. Robert agreed, and they closed the deal.

Let’s get a Solemates update to see where the company is today.

Shark Tank Solemates Update

Our Solemates update found that the deal with Robert Herjavec ultimately fell through as the entrepreneurs preferred to keep control of their business.

By 2018, Solemates had secured a game-changing partnership with CVS, which pushed their annual revenue to $1.8 million.

In addition, their product catalog has grown beyond heel protectors.

Now, they offer everything from blister balms to weather protection sprays, and endorsements from stars like Oprah Winfrey and Demi Lovato boost their visibility.

Furthermore, our research on the Solemates update found that its products are available in over 4,000 stores, on Amazon, and on its website.

At the time of writing, their business has grown to around $2 million in annual revenue.

We’re calling this Solemates update a success!

For more Season 8 Episode 4 company updates, be sure to check out these links below:

• Atlantic Candy Company Update
• Biem Butter Sprayer Update
• Angels and Tomboys Update

Before you go, check out our Shark Tank Season 8 page for more updates.