Brush Hero Update | Shark Tank Season 9

Brush Hero, a water powered cleaning brush, was a unique company featured on Shark Tank during Season 9.  The company was seeking an investment of $500,000 in exchange for 10% equity. Kevin Williams and Glenn Archer came onto Shark Tank to try and convince the sharks to invest in their company but let’s see whether or not they were successful before we give you an in-depth Brush Hero update.

Shark Tank Brush Hero Update

Brush Hero Update

  • Entrepreneurs: Kevin Williams and Glenn Archer
  • Business: Water Powered Brush / Cleaning
  • Ask: $500,000 for 10% equity
  • Result: No deal
  • Sharks: None

After a short demonstration of how the product works, Kevin and Glenn told the sharks that the basic Brush Hero package is sold at a price point of $34.99. A single unit can be built and manufactured for under $7. The sharks were very impressed with the product margins after hearing about how cheap they managed to get their manufacturing costs for a single unit of Brush Hero.

Kevin O’Leary wanted to learn about the company’s sales. The two entrepreneurs told him that they expect to gross about $3 million in sales during the current calendar year and generate an overall net profit of approximately $300,000. The company has spent more than $400,000 in Facebook advertising to achieve these sales metrics, which was slightly concerning to the sharks.

Some of the sharks had a problem with the imputed valuation that Kevin and Glenn placed on their company. Kevin O’Leary believed the company was worth less than $2 million and discussed the possibility of having to take a third of their company to make a deal. Many of the sharks started to drop out, but Daymond John made an offer of $500,000 in exchange for 25% equity. Lori Greiner decided to offer $500,000 for 25% equity, but half of it would be treated as a line of credit.

Kevin and Glenn had a difference of opinion on whether or not to accept the deal and ultimately decided to pass on the opportunity to take the deal. Let’s jump ahead and get a Brush Hero update to see whether or not that was the right decision.

The company has managed to raise annual sales to about $5 million per year and has formed a partnership with Costco. The company’s future seems bright and it doesn’t appear that passing on the deal harmed the company’s long-term potential. The company still has an active website where products are linked and can be bought on Amazon.

You can find the other company updates from Season 9 Episode 18 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.