Thrill Builders Entertainment Company Update| Shark Tank Season 15

Haunted houses cost too much to run and only make money during Halloween. Guy Kitchell responded by launching Thrill Builders, a company that builds fun attractions like escape rooms, mini golf, and laser tag that can stay open all year. This helps businesses make steady money without relying on one season. Will any of the sharks take a chance on investing? Find out in our Thrill Builders update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Thrill Builders after Shark Tank.

Guy pitched his thrill-seeking entertainment company on Shark Tank Season 15, seeking $250,000 for 20% equity. After his pitch, he landed a deal with Lori Greiner, Kevin O’Leary, and guest shark Jason Blum for $300,000 for 30% equity.

In terms of a Thrill Builders update, the company received a nice boost in free marketing since appearing on Shark Tank. Although there’s no news yet on how the 50,000-foot facility is coming along, we’re sure with the help of three sharks, Guy will be able to get it done.

Shark	Result
Lori Greiner, Kevin O’Leary, and Jason Blum	Accepted offer of $300,000 for 30% equity
Barbara Corcoran	No offer
Mark Cuban	No offer

Shark Tank Thrill Builders Pitch

• Entrepreneur: Guy Kitchell
• Business: Thrill-seeking entertainment
• Ask: $250,000 for 20% equity
• Result: $300,000 for 30% equity
• Sharks: Lori Greiner, Kevin O’Leary, and Jason Blum

Guy starts off his pitch by describing himself as a serial thriller from Madison, Wisconsin.

He goes on to share that his company has created some of the greatest attractions for the biggest names in the industry.

From escape rooms to haunted attractions, special effects, animated props, and more, he claims that they’re the best in the business. Because he loves Halloween, he wanted it to last more than one day a year.

That’s why he’s building a 50,000-square-foot facility called Thrill Factory, an indoor entertainment center for adults and kids.

It will include 12 activities, one of which will be Wizard’s Adventure, where kids will use magic wands to solve puzzles and explore an enchanted forest.

There will also be interactive bowling games, haunted houses that let you blast animatronic monsters and much more.

Guest shark, Jason Blum, CEO of Blumhouse Productions, which produces horror franchises, speaks up.

He shares that his company has run a live event haunted house for many years, but they’re very difficult to make money at.

Guy says that he’s only done one haunted house, which is called Wisconsin Scary Land, and also agrees that they don’t make very much money.

With his haunted house, he had 68 actors, which in turn, ate up most of their budget during the 11-night run.

For this reason, he has decided to move into the facility model, which has proven to be financially successful.

However, the buildout for their facility, which is in a mall, will cost around $7.2 million. $1.7 million of that has been raised in cash. Additionally, he has a loan for $5 million to cover the rest.

He’s projecting to make $5.5 million within the first year, and then $10 million the next year. He plans to do this by offering birthday parties in addition to the games and attractions.

Although there won’t be a ticket price to get in, each game, attraction, and service will be purchased separately.

Guy’s existing business, Thrill Builders, will do $4.2 million in sales this year and did $3.2 million in the previous year. Within the last 6 years, they’ve done $12.2 million in total sales.

As far as profitability goes, in the year prior, he made $975,000 from his sales. However, he had to sell 17% of his company in order to get the $1.7 million investment.

Barbara Corcoran speaks up, stating that she doesn’t know the industry. So for this reason, she is out.

Lori Greiner wants in on the entire business, not just the facility that Guy is building. She offers $250,000 for 25% equity.

Kevin O’Leary and Jason are also interested. Jason eventually suggests partnering up with Lori and Kevin. The three agree on an offer of $250,000 for 30% equity.

Mark Cuban then chimes in, saying that Guy’s numbers don’t add up. Barbara also doesn’t understand why he wants a shark.

Despite this, Lori restates the deal with her, Kevin, and Jason for $250,000 for 30% of the entire business. Guy counters with $300,000 for 30% equity, and they all agree to the deal.

Guy leaves Shark Tank Season 15 with three sharks on his side. Keep reading our Thrill Builders update to find out what happens following the show!

Shark Tank Thrill Builders Update

Research for our Thrill Builders update shows that there’s no official word yet on how far along the 50,000-square-foot facility is.

But back in mid-2024, they did announce plans to open something called Thrill Factory Entertainment.

It’s meant to be a family fun center, and from the tone of the post, it sounded like it was supposed to launch in the fall of that year.

Guy Kitchell is still leading the business, and from the look of things, he’s all in.

On the company’s Facebook and website, we saw that they’re still building out escape rooms, haunted houses, mini golf courses, and other cool entertainment setups.

They also now sell DIY escape kits and props, so they’ve got options for people starting small, too.

A look through the Thrill Builders website shows off some really big clients: Walt Disney, Dave & Buster’s, Six Flags, Knott’s Scary Farm, Cedar Point, and more.

The company also says they’ve done projects overseas, in places like France, Hong Kong, and Mexico.

Meanwhile,  back in 2023, a Reddit thread alleged harassment and poor leadership at Thrill Builders, but it’s just one unverified post, and we found no records of lawsuits or issues with unpaid taxes.

As of 2025, nothing yet confirms if the Shark Tank deal officially closed. If we get any more updates on Thrill Builders, we’ll let you know.

In the meantime, check out these other company updates from Season 15, Episode 5 here:

• I Love Chamoy Update
• American Ghost Walks Update
• Maniac Pumpkin Carvers Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.