Just about everyone has a device with an exposed webcam built in, and people can hack into these cameras. That’s why Cj Isakow has invented a simple device to stop online peeping toms. Will he earn a deal on
Shark Tank Eyebloc Update
Entrepreneurs: CJ Isakow
Business: Webcam cover
Ask: $50,000 in exchange for 10% equity
Result: No deal
CJ brought his Eyebloc webcam cover to the tank. His product is a small, triangular piece of plastic that straddles the top of a computer or smartphone. When someone wants to use their webcam, they simply slide their Eyebloc away from the camera so they’re in full view. When finished, they slide the cover back over the lens.
PATENTED AWARD WINNING DESIGN: Created for functionality while still being stylish enough to compliment your MacBook’s minimalist look and feel; this webcam cover perfectly blends with your device’s design for protection that’s aesthetically pleasing.
In the two months prior to filming, only 40 units, or $600 worth, had sold. Each unit retailed for $9.99, plus $4 shipping. Those units cost $1.25 each to make. With an investment from a shark, he said he could get production cost down to $0.25 per unit.
CJ made a compelling case for blocking internet-accessible cameras. While the sharks were convinced of the need, they also knew that most people with privacy concerns just use something within reach of their desk, such as a sticky note, to cover their camera lens. CJ’s creation was roundly mocked by the panel.
Lori Greiner complained that the $10 price was too high for something people could do themselves for free. Robert Herjavec said there was a market for something that would protect kids from webcam spies, but he didn’t think Eyebloc was it. Daymond John felt that if Robert, a cybersecurity expert, didn’t think it would succeed, then he didn’t either.
Mark told CJ that he was selling fear, and his one product did not equal a company. Kevin was just plain not interested. Every shark was out. CJ told the sharks they were being short-sighted, and he left without a deal. What happened next for his company? Keep reading our Eyebloc update to find out!
We have surprisingly good news for CJ in our Eyebloc update. His company acquired a business built on a similar premise, SpiShutter. After that, his products evolved into no-residue camera blocks that adhered to screens using suction. He went on to score contracts with high-profile companies, and the company now has $6 million in annual revenue. Products are available on the Eyebloc website, and on Amazon.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!