Putting up the Christmas tree can be physically challenging, especially for those who must do it on their own. Because of this, Kurt Stange invented a Christmas tree that can be completely set up in just moments. Will a deal come easily on
If you’re short on time, here’s a quick overview of what happened to Easy Treezy after
Kurt Stange appeared on
|$400,000 for 40% equity
Shark Tank Easy Treezy Update
- Entrepreneur: Kurt Stange
- Business: Artificial Christmas trees that can be set up in minutes
- Ask: $400,000 for 10% equity
- Result: No deal
- Shark: None
Kurt brought Easy Treezy to
Options include fully decorated trees, and natural trees, that are pre-lit so that consumers can add their own ornaments. When the holidays are over, it’s easy to store your Easy Treezy with their ‘stay flat’ technology.
You unwrap the tree from the cone shape, making it easy to keep until the next season. Easy Treezy puts up a great show during the pitch, setting up a complete holiday display in just a few minutes.
The sharks are impressed with the display, and with the company’s sales. During the previous year, Easy Treezy did about $600,000 in sales with a projected $2.2 million by the end of the year.
However, Kurt loses the sharks when he starts discussing the company’s history. First off, they take issue with the price point, since most of the trees sell for between $599 and $779, which is too much for Lori Griener especially.
Then he starts talking about marketing. Apparently, he has done little digital marketing and his direct-to-consumer sales aren’t that great.
He doesn’t seem to know how to market the idea, which is a sticking point for Mark Cuban. He’s out because of the lack of marketing.
That’s when Kurt points out a verbal commitment from Home Depot, with an order valued at about $8,500,000, which he fumbled by not having the product ready.
Barbara Corcoran is out next because she doesn’t like how he handled that deal.
Lori doesn’t like the price point and drops out of the deal.
Kevin O’Leary is also out from the beginning and doesn’t make an offer.
Robert Herjavec is the last shark that can make a deal.
He says that the company is overvalued, and for the $400,000 asked, he’d have to take 40% of the business. Kurt tries to talk him down to 20% or 25%, but Robert doesn’t budge.
Unfortunately, Kurt can’t accept that deal, so he leaves
But how is the company doing following the show? Keep reading our Easy Treezy update!
We have good news to share in our Easy Treezy update! Since appearing on
Their trees are now in a ton of big box stores including Kohls, Target, and Walmart.
Their price point fluctuates for each retailer. As Kurt discussed in his pitch, he can easily customize a tree for any price point required by a retailer.
There are two different sizes available, 5.5 feet and 7.5 feet. Products only seem to be available during the holiday season, however, you can sign up for their mailing list to stay in the know on product releases on the Easy Treezy website.
You can find the other company updates from Season 11 Episode 9 here:
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!