GOGA Goat Yoga Update

GOGA Goat Yoga Update | Shark Tank Season 10

ByAndrew Smith

After Hurricane Harvey, people in Austin were left feeling overwhelmed and stressed. Rachael Phillips wanted to help, so she started GOGA, a yoga class with baby goats that helps people relax and smile again. The classes also give back, with part of the money going to local charities. Let’s see if any of the sharks were brave enough to invest before we take a look at our GOGA Goat Yoga update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to GOGA Goat Yoga after Shark Tank.

Trey and Rachael entered Shark Tank Season 10, seeking $50,000 for 15% equity in their yoga company. Ultimately, none of the sharks made an offer, and the entrepreneurs left without a deal.

In terms of a GOGA Goat Yoga update, the company continued operating after Shark Tank but chose to stay small, maintaining a single studio in Bee Cave, Texas.

SharkResult
Kevin O’LearyNo offer
Alli WebbNo offer
Lori GreinerNo offer
Robert HerjavecNo offer
Mark CubanNo offer

Shark Tank GOGA Goat Yoga Pitch

Shark Tank GOGA Goat Yoga Update
  • Entrepreneurs: Trey Kitchen and Rachael Phillips
  • Business: Goat Yoga
  • Ask: $50,000 for 15% equity
  • Result: No deal
  • Sharks: None

In their Shark Tank pitch, Trey and Rachael introduced GOGA Goat Yoga as a playful twist on traditional yoga.

Their business combines traditional yoga with baby goats to create a fun, stress-relieving experience.

They opened their pitch with a quick demo and invited the sharks to try it. Lori Greiner and Robert Herjavec joined in and admitted it felt calming and relaxing.

The classes cost between $25 and $30 per person. Customers can book regular group sessions or private events.

GOGA operates by renting studio spaces in exchange for traffic, which reduces overhead.

Guest shark Alli Webb asked where they kept the goats. Trey said they used to house them in their garage, but they now stay in the studio.

He added that the studio arrangement was temporary and they had recently secured a second location.

Robert wanted to know who led the sessions. Rachael explained that they hire certified yoga instructors.

Lori asked if the goat appeal wears off. Trey said it sometimes does, so they planned to shift towards more traditional yoga.

The new model would offer regular yoga 90% of the time and goat yoga only on weekends.

Alli asked if there was a price difference between the two classes. Rachael said yes—regular yoga costs $20–$25, while goat yoga is $30.

Despite this, all of their revenue so far has come from goat yoga. They hadn’t yet launched regular classes.

Mark Cuban asked how often they ran classes. Trey said they were frequent and brought in $250,000 in sales that year.

Robert then asked if they had premium facilities. Trey admitted that many of their sessions were held in basic rooms without air conditioning, bathrooms, or electricity.

Lori asked about the competition. Rachael said goat yoga businesses were popping up nationwide, including one in Austin.

Most competitors used large goats with horns, but they had access to over 200 baby goats.

Robert backed out. He said the fitness space was too competitive, and goat yoga felt more like a novelty.

Mark also passed. He said the concept was too niche and that expanding could dilute its uniqueness.

Alli raised concerns that neither founder was a yoga instructor. She felt that serious yoga clients might not trust a brand without trained owners. She bowed out.

Lori followed, saying it wasn’t the right fit for her either. Kevin O’Leary was the last to pass, joking he’d rather eat a goat than invest in one.

Ultimately, no offers came in, forcing Trey and Rachael to leave Shark Tank without a deal.

Let’s get our GOGA Goat Yoga update to see how the company is doing now.

Shark Tank GOGA Goat Yoga Update

Our GOGA Goat Yoga update found that despite not landing a deal with the sharks, the founders continued running their original studio in Bee Cave, Texas.

They still offer goat yoga classes for $35 per person and host private events. In-studio sessions start at $800, while off-site bookings begin at $2,000.

However, our GOGA update found that they haven’t opened a second location or expanded their offerings in any major way.

While Rachael returned to teaching regular yoga classes, the studio paused its traditional sessions and now focuses mainly on goat yoga.

In terms of revenue, the company brings in around $250,000 annually. This figure has remained fairly consistent over the years, with no reported spike after the show.

Today, GOGA Goat Yoga continues operating as a niche business. They rely on small group classes and private events to keep things going.

If we get another GOGA Goat Yoga update, we will let you know.

You can find the other company updates from Season 10 Episode 14 here:

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.