Best Pocket Square Holder Update | Shark Tank Season 10

Pocket squares often slip or lose shape throughout the day, leaving men with a messy look instead of a sharp, polished one. To fix this, Cedric Cobb came up with a solution called Best Pocket Square Holder, a tool that keeps pocket squares neatly in place. Let’s see if Cedric managed to get a deal with any of the sharks in our Best Pocket Square Holder update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Best Pocket Square Holder after Shark Tank.

Cedric pitched his product, Best Pocket Square Holder, on Shark Tank Season 10, seeking $200,000 for 15% equity. After his pitch, he landed a deal with Daymond John for $200,000 for 0% equity + $1 royalty per unit in perpetuity.

In terms of a Best Pocket Square Holder update, the company successfully rebranded, maintained steady sales through online and small retail channels, and grew to over $3 million in annual revenue.

Shark	Result
Daymond John	Accepted offer of $200,000 for 0% equity + $1 royalty per unit in perpetuity
Kevin O’Leary	$200,000 for 0% equity + $1.50 royalty per unit in perpetuity
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Best Pocket Square Holder Pitch

• Entrepreneur: Cedric Cobb
• Business: Men’s Fashion & Clothing
• Ask: $200,000 for 15% equity
• Result: $200,000 for 0% equity + $1.00 royalty per unit in perpetuity.
• Shark: Daymond John

Cedric pitched its flagship product, Best Pocket Square Holder, on Shark Tank Season 10.

He explained that pocket squares often lose shape or fall out during the day. His product solves that by keeping them neatly in place, giving men a sharp, finished look.

To demonstrate the product’s effectiveness, Cedric brought out five models dressed in suits.

He handed out product samples and showed the sharks three different folding styles: the rose, the signature, and the straight fold.

Each unit sells for $19.99 with a cost of production of $3.40 to make.

Cedric shared that he had sold 52,000 units and had generated nearly $400,000 in revenue within the past year.

He sells the product on his website, Amazon, and Etsy, as well as at live events such as church conferences.

Additionally, he offers a wholesale option at $7.50 per unit, which accounts for roughly 70% of his total sales.

At this point, Mark Cuban bowed out. He said he liked the product but didn’t believe it could scale into a larger business.

Before the other sharks made a decision, Cedric shared his plans for the investment.

He wanted to centralize manufacturing, which he believed would reduce production costs by up to 40%.

Then came a surprise. Cedric introduced his business partner, retired NFL star Ray Lewis.

Ray gave a strong endorsement of the product and emphasized the message behind the brand. The sharks instantly recognized him.

Cedric also mentioned that his upbringing taught him the importance of presentation, which influenced the design and purpose of the product.

Lori Greiner asked if Cedric ran the business alone. He explained that he worked with a team of 10 seamstresses in St. Louis.

Also, his mother oversaw product development. He proudly added that everything was made in the U.S.

Kevin O’Leary responded by suggesting Cedric could lower costs further by manufacturing overseas.

Then, he made an offer of $200,000 for a $1.50 royalty per unit in perpetuity, without taking any equity.

Shortly after, Robert Herjavec dropped out. He said the product didn’t fit his portfolio.

Daymond John asked about the royalty terms and confirmed it would be ongoing. He dropped out, saying he couldn’t add value.

Meanwhile, Lori also left, saying she could help with production but not brand promotion.

As Cedric considered Kevin’s offer, Daymond changed his mind.

He matched the $200,000 but asked for just a $1 royalty per unit. He also committed to keeping production in the U.S.

Cedric ultimately accepted Daymond’s offer and left with a deal.

Now that we know how the negotiations turned out, let’s get a Best Pocket Square Holder update to see how the product has performed.

Shark Tank Best Pocket Square Holder Update

Our Best Pocket Square Holder update found that the deal never closed. It’s unclear why, but the ongoing royalty structure may have been the reason.

After the show, the company rebranded as Best Wardrobe Solutions and continued selling its core product.

They expanded their product line to include pocket square holders, squares, rounds, lapels, bow ties, socks, shoes, and they even launched a Groomsmen Shop

Our Best Pocket Square Holder update found that since airing, annual revenue has grown to around $3 million.

Products are available online through retailers like Amazon and through select independent men’s retailers.

It looks like Cedric is on the right track, and if we get another Best Pocket Square Holder update, we will let you know.

You can find the other company updates from Season 10 Episode 21 here:

• Basepaws Update
• Kymera Body Boards Update
• The Bang Shack Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.