Love Is Project Update | Shark Tank Season 12

The Love Is Project, which creates handmade bracelets reminding people to love others, appeared on Shark Tank Season 12, but left without a deal. Since Chrissie and Gladys weren’t able to land a deal, you may be looking for a Love Is Project update. Here’s what we know about the company after the tank.

Love is Project Update After Shark Tank

  • Entrepreneur: Chrissie and Gladys Lam
  • Business: Handmade bracelets
  • Ask: $250,000 for 5% equity
  • Result: No Deal
  • Shark: None

The Love Is Project appeared on Shark Tank Season 12 Episode 10 and is a company that provides jobs for women in third world countries making handmade bracelets reminding people to love their neighbor. Chrissie and her mom Gladys have been working together on the project ever since Chrissie spent some time in Kenya and wanted to find a way to help the women she met and spread their message of love with others.

Despite managing to amass over $4 million in lifetime sales, the companies $25 customer acquisition cost was a big barrier for a lot of the sharks. Further, the project had lost $80,000 over the last 12 months and owes around $500,000 in small business loans. While applauding its message, some of the sharks felt that the Love Is Project was being run more like a charity and less like a business. While a few promised to support the mission, none were willing to invest in the project.

Even though the Love Is Project left Shark Tank without a deal, Gladys shared she is expecting the company to be profitable in the coming months, as they’ve been able to refine their marketing costs significantly. In terms of a Love Is Project update, the company is still in business at the time of writing and you can purchase a bracelet or learn more about the project through the Love Is Project website.

Before you go, be sure to check updates on the other companies from Season 12 Episode 10 below:

For more Season 12 company updates, be sure to check out our Season 12 Products page.