Love Is Project Update | Shark Tank Season 12

Chrissie Lam and her mom Gladys Lam, have united to create a bracelet company with big impact. They’re hoping their products remind others to love one another. Will she get a deal on Shark Tank Season 12? Find out in our Love Is Project update!

Shark Tank Love is Project Update

Love Is Project Update

  • Entrepreneur: Chrissie and Gladys Lam
  • Business: Handmade bracelets
  • Ask: $250,000 for 5% equity
  • Result: No Deal
  • Shark: None

Chrissie and her mom Gladys, brought their company The Love Is Project, to Shark Tank Season 12 Episode 10.  Their company provides jobs for women in third world countries, by making and selling handmade bracelets that remind people to love their neighbor.

The Original Love Bracelet In Red

Spread the Love with our collection of artisan-made LOVE bracelets from around the world. Our bracelets serve as a reminder to love and be loved. The perfect gift that gives back and fits every lifestyle.

We earn a commission if you make a purchase, at no additional cost to you.

The Love Is Project was founded in January 2017. Each bracelet is a testament to its place of origin, capturing the essence and culture of its people.

The mother and daughter duo have been working together on the project ever since Chrissie spent some time in Kenya and wanted to find a way to help the women she met.

In a short span of time, the Love Is Project has created over 2,000 jobs for female artisans across 10 different countries and has reached $4 million in revenue.

The bracelets retailed between $18 and $30 online and were available in over 350 retailers across 44 states in the U.S. and in 22 different countries.

While their mission was clear and their cause noble, the business faced its share of struggles.

In the year preceding their Shark Tank pitch, the company had a revenue of $1 million, but their expenditure on Facebook advertisements took a massive chunk out of their profits, resulting in a loss of close to $80,000.

This led to a debt accumulation of $582,000, comprising a small business loan and other debts.

However, it wasn’t all bleak. The company boasted an impressive digital marketing strategy. Despite initial hefty investments in Facebook ads, they had managed to reduce their ad expenses considerably over the years, suggesting a promising trajectory.

They also enjoyed an active and engaged customer base, with some top customers reportedly spending between $300 to $1,200.

Concerns were raised about the competition in the space, the accumulated debt, and the blurred lines between philanthropy and business.

Despite managing to amass over $4 million in lifetime sales, the company’s $25 customer acquisition cost was a big barrier for a lot of the sharks.

While the sharks applauded the messaging, some undeniably felt that the Love Is Project was being run more like a charity, and less like a business. Although a few promised to support the mission, in the end, none were willing to invest in the project.

Were Chrissie and Gladys able to sustain their company, following their exit from Shark Tank Season 12? Keep reading our Love Is Project update to find out!

We have great news to share in our Love Is Project update! The company is still in business and has an estimated net worth of $5 million.

During our Love Is Project update research, we found that Chrissie and Gladys managed to keep growing, even without the help of the sharks.

Additionally, their bracelets seem to be selling really well, especially with some big-name celebrity endorsements! From Brooke Shields, Anne Hathaway, Jeff Bridges, and more, this jewelry with a cause seems to be all the buzz!

Furthermore, since their time on Shark Tank, the Love Is Project has expanded its product line to include necklaces, face masks, dog collars, and more!

You can get your own accessories to wear or share on Amazon or the Love Is Project website.

Before you go, be sure to check updates on the other companies from Season 12 Episode 10 below:

For even more Season 12 company updates, be sure to check out our Season 12 Products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!