Body Jac Push Up Product Update | Shark Tank Season 1

Jack “Cactus” Barringer noticed that many people struggle with doing push-ups because they can’t adjust the exercise to focus on specific muscles. This problem led him to invent the Body Jac, a push-up system using bands to make push-ups easier and customizable. Will the sharks help him create a business model with reduced risk compared to his previous ventures? Find out in our Body Jac update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Body Jac after Shark Tank. 

Jack entered Shark Tank Season 1, seeking $180,000 for 20% equity in his push up fitness product. After his pitch, he made a deal with Barbara Corcoran and Kevin Harrington for $180,000 for 50% equity.

In terms of a Body Jac update, the company experienced a significant sales boost shortly after its episode aired. However, the company eventually encountered challenges, leading to Barbara Corcoran’s departure. As of today, Body Jac is no longer in operation.

Shark	Result
Barbara Corcoran and Kevin Harrington	Accepted offer of $180,000 for 50% equity
Kevin O’Leary	No offer
Robert Herjavec	No offer
Daymond John	No offer

Shark Tank Body Jac Pitch

• Entrepreneur: Cactus Jack
• Business: Push-up fitness product
• Ask: $180,000 for 20% equity
• Result: $180,000 for 50% equity
• Sharks: Barbara Corcoran and Kevin Harrington

Jack began his pitch to the sharks by confidently introducing the Body Jac, an innovative push-up assistance system. 

He highlighted its ability to help people perform push-ups with less strain while targeting specific muscle groups. 

Jack was seeking an investment to scale his business and mitigate the risks he had faced in his previous ventures.

The Body Jac is a fitness assistance system that helps people perform push-ups more comfortably and effectively. 

It uses adjustable resistance bands to reduce some of the user’s body weight, easing the strain on wrists and shoulders. 

This makes push-ups more accessible for those who struggle with traditional push-ups due to limitations, weakness, or discomfort. 

The Body Jac also features ergonomic handles to reduce wrist strain further and is portable for easy storage and use at home. 

By offering various resistance levels and a comfortable design, it targets a broad audience, including beginners, those recovering from injuries, and experienced exercisers looking to add variety to their push-up routines.

Jack mentioned that a single unit would cost between $20 and $30 to manufacture overseas in China and that he planned to sell each unit for between $89 and $129. 

While the margins seemed reasonable, the sharks still had various concerns.

Jack revealed more than just his latest invention to the sharks. He boasted a portfolio of patents for several successful products. 

Intrigued, Robert Herjavec wanted to know why he was asking for a relatively modest $180,000 investment despite his history of million-dollar successes. 

Jack explained that he made millions in his early 30s but lost them just as quickly, which affected his family. 

He was looking for a partner to share the risks and profits, emphasizing that investing in the Body Jac meant investing in him, “Cactus Jack.”

Kevin O’Leary was not impressed with Jack’s approach. He felt that his $27,000 personal investment was too low compared to the stake he was seeking, so he opted out. 

Robert Herjavec also declined for similar reasons. 

However, Kevin Harrington and Barbara Corcoran offered to pair up, providing a total of $180,000 for 50% equity, contingent on Jack losing weight. Jack accepted their offer.

With a deal from Kevin and Barbara, let’s see if Jack kept his end of the agreement in our Body Jac update.

Shark Tank Body Jac Update

Our research on the Body Jac update revealed that Jack eventually met his weight loss goals.

The company also experienced an initial surge in success following its television debut, leading to a wave of infomercials and trade show appearances. 

Despite this momentum, the Body Jac website went down in 2012. Barbara Corcoran later called it one of her worst investments, alleging that Jack took all her money. 

Although she remained involved in the company until early 2013, the business began to falter and eventually closed by July 2021, likely due to poor financial management and an inability to maintain sales. 

According to our Body Jac update research, Jack has since shifted to running his own marketing company and mentoring entrepreneurial students at Iowa State University. 

In March 2024, he delivered a presentation titled “Outsharking the Sharks.

At the time of writing, Jack remains active in the entrepreneurial community, focusing on educating the next generation of entrepreneurs. 

This looks to be our final Body Jac update.

Would you like to learn about the other companies featured in Season 1, Episode 5? Follow the links below for our other company updates from the episode.

• Face Blok Update
• Granola Gourmet Update
• Good Grief Celebrations Update
• My Therapy Journal Update

Before you go, check out our Shark Tank Season 1 page for more updates