Tangle Pets Update | Shark Tank Season 9

Struggling to tame her children’s hair, Liz Martin, a Washington inventor, found no existing solutions. This frustration led her to create a unique product: Tangle Pets, a hairbrush cleverly integrated into a cuddly stuffed animal, making detangling a breeze. Let’s find out if the sharks will be taking this innovative product to the bank in our Shark Tank Tangle Pets update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Tangle Pets after Shark Tank.

Liz Martin entered the Shark Tank seeking $75,000 for 35% equity. Impressed by the product, Lori Greiner took a special interest in her business and offered her $75,000 for 50% equity.

While initially hesitant, she later agreed. In terms of a Tangle Pets update, Liz is still in business and has grown to over $12 million in lifetime sales. Since airing, she has expanded to Walmart and other major retail stores across the US.

Shark	Result
Lori Greiner	Accepted offer of $75,000 for 50% equity
Mark Cuban	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer
Kevin O’Leary	No offer

Shark Tank Tangle Pets Pitch

• Entrepreneur: Liz Martin
• Business: Hairbrush for children attached to a stuffed plush animal
• Ask: $75,000 for 35% equity
• Result: $75,000 for 50% equity
• Shark: Lori Greiner

In her pitch, Liz passionately responded to the sharks’ initial questioning and made it clear that Tangle Pets wasn’t just a brush with a toy. 

She further explained her difficulties when trying to brush her own daughter’s hair. The brush is made for all hair types and is designed not to pull at tangles like other brushes on the market. 

When asked about sales projections, Liz revealed that Tangle Pets had done $8,000 in sales so far. A brush cost $2.60 to make, and wholesales for $5 and retails for $12. 

Kevin couldn’t resist a jab, quipping that if things continued at that pace, she might make hundreds of dollars. Liz, confident in her product, countered his remark with further explanation. 

Liz had only received her first shipment in November 2016. Shortly thereafter, her husband was diagnosed with a brain disease. At that point, her primary focus became her husband’s health, with the business taking a back seat. 

But now that he had been given a clean bill of health, she was ready to get back on track. Her focus was clear: selling $100,000 worth of Tangle Pets in the next year. “Easily,” she declared. 

Mark Cuban did not like Liz’s personality and, therefore, dropped out.

Robert Herjavec didn’t see the potential in the product and dropped out. 

Kevin O’Leary was not optimistic about the product and went out. 

Barbara Corcoran thought Liz was exhausting and went out.

Lori Greiner, on the other hand, loved the brush’s quality and versatility and commended Liz for her creation.

She then proposed a $75,000 investment for 50% equity, but Liz countered at $75,000 for 45% equity. Unable to agree on equity, Liz ultimately accepted Lori’s initial offer, and the deal was closed. 

Curious about Liz and Lori’s partnership following their promising deal on the show? Let’s see how things are going in our Tangle Pets update. 

Shark Tank Tangle Pets Update 

Liz Martin’s energetic pitch on Shark Tank didn’t just capture Lori Greiner’s attention but also got the attention of thousands of loyal viewers of Shark Tank. 

Shortly after airing, the business grew to  $12 million in sales within two years. The brushes are available at over 20,000 retail stores and online through retailers like Amazon. 

Furthermore, our Tangle Pets update research found that Liz’s Instagram shows she is now involved with a non-profit group called Mothers without Borders.

Things are looking great for Liz and Tangle Pets! We can’t wait to bring you the latest about the business in our next Tangle Pet update.

You can find the other company updates from Season 9 here:

• Third Wave Water Update
• Enso Rings Update
• Fidgetland Update

Before you go, be sure to check out our Shark Tank Season 9 products page for more company updates.