Uniform Clothing Brand Update | Shark Tank Season 10

Many kids in Liberia couldn’t go to school because their parents couldn’t afford school uniforms, which are required in most African schools. Chid Liberty saw this problem and started Uniform with Adam Butlein. It’s a monthly clothing subscription brand that gives one school uniform to a child in Liberia for every order made. The clothes are made right there by local women, giving them steady work too. Find out in our Uniform update and pitch recap to see if any sharks came on board.

If you’re short on time, here’s a quick overview of what happened to Uniform after Shark Tank.

Chid and Adam entered Shark Tank Season 10, seeking $300,000 for 10% equity in their clothing company. They ultimately walked away without a deal as the sharks saw the apparel industry as too competitive.

In terms of a Uniform update, the company experienced a post-show boost in traffic and sales, with products briefly available at Target, Bloomingdale’s, and online. Further, the company later rebranded to Uniform Plus One and expanded its operations into other countries.

Shark:	Result:
Robert Herjavec	No offer
Bethenny Frankel	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Daymond John	No offer

Shark Tank Uniform Pitch

• Entrepreneurs: Chid Liberty and Adam Butlein
• Business: Mission-Driven Clothing Brand
• Ask: $300,000 for 10% equity
• Result: No deal
• Sharks: None

Adam and Chid entered Shark Tank with their high-quality clothing brand, Uniform, valuing it at $3 million.

They started by explaining that Uniform is a mission-driven brand. For every item sold, they donate a school uniform to a child in need.

The clothes are 100% made in Africa. From Egypt to Ghana to Liberia, the duo has spent years working with the best producers on the continent.

Some of their most popular items are their super soft t-shirts, along with their women’s jumpsuit and their bomber jacket.

They handed out samples to the sharks. Adam said each clothing item was priced at $88 and was sold alongside brands in Bloomingdale’s priced between $250 and $500.

In terms of sales, Chid shared that they raised $400,000 on Kickstarter and made another $300,000 in sales.

He said sales were limited because they had just launched in Bloomingdale’s during the back-to-school season and only launched their website that November.

Furthermore, Chid revealed that 70% of sales came from online customers and 30% from retail.

Daymond John then asked about their background. Chid explained that in 2010, the duo started a clothing manufacturing company in Africa, called Liberty & Justice.

Because Chid is from Liberia, he wanted to help provide jobs to women after the war. He and Adam are best friends, and together they founded the first fair-trade certified factory in Africa.

With that business, they actually generated an average of $40 million in annual orders for that business.

After Ebola hit Liberia in 2014, they shut down for nine months. When they reopened, their clients had moved on.

They had excess fabric and decided to make school uniforms.

MIT research showed that uniforms improved school attendance by 60% and helped delay pregnancy in girls.

Inspired by other give-back models, Chid launched a t-shirt line using this model. That later evolved into Uniform.

Guest shark Bethenny Frankel asked what they needed from the sharks. Chid said they wanted strategic partners.

They were about to expand their kids’ clothing line in Target, growing from 13 stores to 1,300, but the Target deal only involved children’s wear.

Robert Herjavec opted out. He said he had invested in a similar business that didn’t work out and was tough to manage.

Lori Greiner also passed. She mentioned that she and Mark Cuban once tried to invest in Umano, another clothing brand, which ended up going bankrupt before the deal closed.

Bethenny said she lacked experience in clothing and stepped out.

Mark said he loved the mission but didn’t see how he could help.

Daymond was the last shark to drop out. He offered to mentor them but said he didn’t see where he could add value as a partner.

With that, Chid and Adam were forced to leave Shark Tank without a deal.

Did Chid and Adam manage to succeed despite their failure to secure a deal? Keep reading our Uniform update to find out.

Shark Tank Uniform Update

Our Uniform update found that after the show, the company experienced a spike in traffic and sales.

Although they didn’t secure a deal on Shark Tank, the brand remained active, with its products once available at Target, Bloomingdale’s, and on its website.

However, by late 2022, most of the retail partnerships had ended.

Following that, the company rebranded to Uniform Plus One and expanded its operations into Nigeria, Kenya, and South Africa.

They maintained their one-for-one model—each item sold funds a school uniform for a child.

Co-founder Adam Butlein has since launched a new venture called LiteZilla, while Chid Liberty continues to lead Uniform.

However, at the time of writing, it appears that the website is inactive, and we were unable to find any verified social media profiles.

This lack of online presence might suggest Chid has moved on to a new venture.

If we receive any information about the company, we will let you know in our next Uniform update.

In the meantime, you can check out our other company updates from Season 10 Episode 10 by following the links below!

• Adventure Hunt Update
• Pristine Cleaning Sprays Update
• Aquapaw Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.