Beloved Shirts Update | Shark Tank Season 7

Back in 2012, while running his clothing business, Jeremiah Robison kept running into the same problem—he was printing designs in bulk, but many of them didn’t sell. That meant wasted money and piles of unsold clothes. To fix this, he started Beloved Shirts, a brand that only prints each item after someone orders it. This way, people get fun, custom designs without the company needing to guess what will sell. Can this idea win over the sharks? Let’s find out in our Beloved Shirts update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Beloved Shirts after Shark Tank.

Jeremiah entered Shark Tank Season 7, seeking $175,000 for 5% equity in his fun, off-beat shirt designs. The sharks didn’t like the slow production times, the high number of SKUs, and the challenges with scaling. This left Jeremiah with no deal.

In terms of a Beloved Shirts update, the company successfully grew its revenue and social media presence after appearing on Shark Tank, reaching $3 million in sales by 2021 and gaining celebrity attention.

Shark	Result
Daymond John	$175,000 for 22.5% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Beloved Shirts Pitch

• Entrepreneur: Jeremiah Robison
• Business: Fun, off-beat shirt designs
• Ask: $175,000 for 5% equity
• Result: No deal
• Shark: None

Jeremiah entered Shark Tank and asked for an investment in his company, Beloved Shirts.

He wanted funding and guidance to grow the business into a global brand. His company sells bright, custom-printed clothing designed to help people stand out and express themselves.

To kick off the pitch, Jeremiah and his team wore dull grey sweatshirts. Moments later, they tore them off to reveal Beloved’s bold and colorful designs.

The vibrant display caught the sharks’ attention, and the mood lightened when Jeremiah handed out personalized samples featuring the sharks’ faces.

Jeremiah explained that all products were made-to-order and printed after purchase. This model helped minimize overhead and inventory costs.

However, it came with a downside—delivery times could stretch up to 30 days.

Adult onesies, one of the biggest staples of the company, sold for $129.99, whereas t-shirts sold for $39.99.  He made about 60% in profits

Mark Cuban then asked about inventory management. Jeremiah explained that they didn’t keep stock and were juggling over 22,000 SKUs due to their wide size offerings.

Lori Greiner felt that this was excessive and advised him to narrow down to bestsellers to simplify operations.

Robert Herjavec then asked about sales. Jeremiah shared that Beloved Shirts had generated $2.3 million in revenue over two years. The sharks were impressed by the numbers, but Kevin O’Leary questioned the company’s $3.5 million valuation.

Meanwhile, Mark wanted to know why the order process hadn’t been automated.

Jeremiah admitted that the current setup wasn’t built for large-scale retail and said he needed investment to improve their website’s conversion rate, which sat at just 1%.

Lori encouraged Jeremiah to keep inventory of top-selling items to speed up fulfillment, but ultimately chose not to invest.

Robert also dropped out, citing a conflict of interest due to his involvement with Tipsy Elves. Kevin exited as well, still unsure about the valuation.

That left Daymond John as the final shark. Despite having concerns, he made an offer of $175,000 for 25% equity.

Jeremiah declined the deal because he didn’t want to give up that much equity. As a result, he left without a deal.

Find out where the company is now in our Beloved Shirts update.

Shark Tank Beloved Shirts Update

Our Beloved Shirts update found that in 2019, the company made $1 million in revenue. That number doubled to $2 million in 2020 and hit $3 million in 2021.

The brand also built a strong social media following, reaching nearly 100,000 Instagram followers. Celebrities like Eric Andre wore their designs, which helped boost exposure.

However, the company ran into issues with customer satisfaction. The Better Business Bureau gave it an “F” rating.

Customers complained about shipping delays and product quality. Many of those complaints were never resolved.

Despite the challenges, Jeremiah still runs the business. He has also started other ventures.

These include Flexliving, a budget-friendly athleisure brand, and Golden Pickleball, a premium paddle company.

Although when we visited their official website, which is hosted on the Shopify platform, it was unavailable.

We will be sure to let you know of any future Beloved Shirts updates.

Want to know where the other companies featured in Season 7 Episode 21 are now? You can find our other company updates here.

• MobCraft Beer Update
• IllumiBowl Update
• Innovation Pet Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.