Wine & Design Update

Wine & Design Update | Shark Tank Season 8

ByAndrew Smith

Harriet Mills lost her stable sales job in 2010, prompting her to explore new opportunities. Drawing inspiration from an enjoyable art class during a vacation, she launched Wine & Design. This franchised business offers adults a fun, relaxed space to paint while enjoying BYOB events. The concept quickly became a hit, and it fostered creativity and connection among participants. Will Harriet secure the sharks’ support to expand her reach? Let’s dive into our Wine & Design update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Wine & Design after Shark Tank.

Harriet and Patrick entered Shark Tank Season 8, seeking $500,000 for 10% equity in their wine-encouraged art studio franchise, Wine & Design. After much negotiation, they both walked away with a deal from Kevin O’Leary for $500,000 for 10% equity with $350,000 as a line of credit for 12% interest.

In terms of a Wine & Design update, the company celebrated the opening of its 82nd studio in Raleigh, North Carolina. Further, Wine & Design has since grown to over 80 franchise locations nationwide.

SharkResult
Kevin O’LearyAccepted offer of $500,000 for 10% with $350,000 as a line of credit at 12% interest
Robert Herjavec$500,000 for  33.3% equity
Mark CubanNo offer
Lori GreinerNo offer
Barbara CorcoranNo offer

Shark Tank Wine & Design Pitch

Shark Tank Wine & Design Update
  • Entrepreneurs: Patrick and Harriet Mills
  • Business: Art studio franchise
  • Ask: $500,000 for 10% equity
  • Result: $500,000 for 10% with $350,000 as a line of credit at 12% interest
  • Shark: Kevin O’Leary

Harriet and her husband, Patrick, began their pitch by sharing their passion for creating a fun, stress-free environment where adults can unwind and connect through art and wine.

They sought a $500,000 investment to expand their business and defray BYOB operations costs.

Wine & Design is a franchise-based business that offers adult painting classes in a social, BYOB-friendly environment.

Each guided painting class costs $35 per person and is an ideal choice for date nights, girls’ nights out, and group gatherings.

Since its launch in 2010, the business has grown into a recognized franchise with 74 locations across 14 states, including 25 in North Carolina.

Initially, as an independent business, Wine & Design generated $250,000 in revenue within nine months.

Since expanding through franchising, they began collecting a 6% royalty from franchise owners and were on track to generate $10 million in gross revenue in 2017.

Mark Cuban doesn’t think the business can generate enough returns to justify a $500,000 investment. He exits the negotiations, explaining that it’s too big a risk.

Barbara Corcoran says she understands their concerns about competition but feels the risk outweighs the reward. Lori Greiner shares similar concerns, so they both went out.

Kevin O’Leary sees potential in their franchise model and offers them $500,000 for 10% equity and $350,000 as a line of credit at 12% interest.

He explains that he would use his social media influence and partner with O’Leary Wines to bring their business into the spotlight.

Robert Herjavec says Kevin’s offer is unfair and counters with a straightforward deal: $500,000 for  33.3% equity.

He adds that he envisions Wine & Design as a second-income business.

After considering their options, Harriet and Patrick chose Mr. Wonderful’s offer, valuing his social media reach and the potential partnership with O’Leary Wines.

Was this a good deal? Let’s find out in our Wine & Design update.

Shark Tank Wine & Design Update

Our Wine & Design update reveals that the deal with Kevin O’Leary was successfully finalized.

Following their Shark Tank appearance, the company expanded rapidly.

By December 2019, they had opened their 82nd studio in Raleigh, North Carolina, with Kevin O’Leary attending the grand opening.

According to our research, we did not find any specific annual sales figures. However, Wine & Design has reported consistent revenue growth between 35% and 47% annually since 2011.

At the time of writing, our research into the Wine & Design update found that the company has around 80 franchise locations across the United States.

We are calling this Wine & Design update a success.

For more company updates from Season 8 Episode 24, check below:

Before you go, visit our Season 8 products page for more company updates from Season 8.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.