Milk + Brookies Update | Shark Tank Season 7

Jovon English wanted a cookie and a brownie at the same time, so she baked them together and called it a Brookie. People loved it so much that she teamed up with Marques Brooks and Naimah Harris to start Milk + Brookies, selling their treats online, at fairs, and through pop-up shops across LA. Will the sharks invest in this business? Let’s find out in our Milk + Brookies update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Milk + Brookies after Shark Tank.

Jovon, Marques and Naimah entered Shark Tank Season 7, seeking $100,000 for 20% equity in Milk + Brookies. After their pitch, they left without a deal.

In terms of a Milk + Brookies update, the company experienced a 3,000% surge in sales after their Shark Tank appearance. They also increased prices and secured an exclusive partnership with Orleans and York, a West Coast deli chain.

Shark	Result
Robert Herjavec	No offer
Kevin O’Leary	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank Milk + Brookies Pitch

• Entrepreneurs: Jovon English, Marques Brooks and Naimah Harris
• Business: Brownie-cookie hybrid treats in cupcake cups
• Ask: $100,000 for 20% equity
• Result: No deal
• Shark: None

Jovon steps into Shark Tank with a mission to make the Brookie Los Angeles’ next iconic dessert, blending the best of brownies and cookies into one indulgent treat.

Alongside her co-founders Marques and Naimah, she’s asking for $100,000 for 20% equity to scale their online business and streamline production.

Milk + Brookies is a dessert business that combines brownies and cookies into one treat.

Their business operates primarily through e-commerce, where customers can order online, and everything is baked fresh to order.

To give the sharks a true taste of their creation, they handed out samples along with glasses of milk, setting the mood for their pitch.

Robert Herjavec was the first to ask about The O.G. Jovon explained that it features a mix of chocolate fudge brownie, chocolate chip cookie, and three different types of chips.

Robert then turned to another flavor, a blondie cupcake made for people who prefer a non-chocolate option.

The sharks loved the taste. Kevin O’Leary complimented the flavor but quickly guessed each Brookie was high in calories.

When asked for exact numbers, Jovon admitted they were still waiting for official calorie testing.

Kevin then shifted the conversation to sales and business operations, asking how the Brookies were primarily sold.

Jovon explained that they sell exclusively online and operate as an e-commerce business.

Lori Greiner was curious about their relationship. Marques said he and Jovon are best friends, while Jovon and Naimah are close friends and roommates.

Barbara Corcoran asked how they came up with the idea. Jovon explained that she first made Brookies for a holiday party, and they were such a hit that people wanted to buy them.

What started as a way to pay a cable bill quickly grew into a larger business, prompting them to take it seriously.

Lori asked about their backgrounds. Jovon shared that she spent 15 years in private banking before leaving for a more creative path.

She now works for a nonprofit that helps incarcerated individuals struggling with homelessness and mental illness.

Kevin was surprised to learn that none of them were working on Milk + Brookies full-time.

Naimah works in healthcare, Marques in property management, and they bake when they can.

Kevin compared their situation to Wicked Good Cupcakes, a business he invested in, saying that as they grew, they worked 18-hour days.

The trio explained their baking and shipping process, saying that orders must be placed by 7 PM PST to be baked fresh and shipped the next day. Lori was surprised that they personally mixed and baked every order.

Kevin and Mark Cuban then raised concerns about scaling. Kevin noted that with 750 flavor combinations, it would be impossible to expand efficiently.

Robert asked about their total sales, and Jovon revealed they had made $14,000 so far. 

Kevin explained that food businesses survive on standardization and suggested they focus on four core products instead of 750 options.

Mark called their current operation bake sale-level and said their pricing model wasn’t sustainable.

Jovon explained that a six-pack of Brookies sells for $14 without nuts and $17 with nuts. Each Brookie costs $0.75 to make without nuts and $0.91 with nuts.

Mark pointed out that their margins weren’t high enough to justify the pricing, saying they needed to charge far more per unit.

Barbara suggested raising prices to $30 for a six-pack, arguing that fewer customers at a higher price would maximize profit.

Mark was the first to drop out, saying they needed to improve their pricing and scaling before becoming a real business.

Kevin followed, stating that they were running a baking club, not a company, and that there was no CEO or structured leadership.

Robert loved the product but felt they weren’t ready and encouraged them to call him when they had a dance team instead.

Barbara loved their energy and personalities, saying they had the potential to be great entrepreneurs but were too early.

She compared them to Daisy Cakes, a past Shark Tank company that struggled with rapid growth.

Lori was the last to speak and said she saw them as a small acorn trying to grow into a forest, but they weren’t ready yet. She was the final Shark to bow out.

Despite leaving without a deal, the trio danced their way out of Shark Tank.

Keep reading our Milk + Brookies update to find out how things went after the show.

Shark Tank Milk + Brookies Update

Our Milk + Brookies update found that the company saw an immediate surge in sales after their Shark Tank episode aired, with a reported 3,000% growth overnight.

To streamline operations, they refined their menu to six flavors, including the OG, Blondie, Turtle, Peanut Butter, Snickerdoodle, and Sugar.

Prices also increased, with a four-pack now selling for $24 before tax and shipping.

The company secured an exclusive partnership with Orleans and York, a West Coast deli chain, making their Brookies available in select retail locations.

Despite the premium pricing, Milk + Brookies remains in business, with an estimated $1 million in annual revenue.

Hopefully this won’t be our final Milk + Brookies update.

Want to know what happened to the rest of the products from Season 7 Episode 4? Stop by our other company updates here:

• Table 87 Coal Oven Pizza Update
• EZ-Pee-Z Update
• Dude Products Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.