FitDeck Update

FitDeck Workout Cards Update | Shark Tank Season 5

ByAndrew Smith

Fitness buff Phil Black, has created a deck of cards that show different exercises. He wants to make working out simple, convenient and fun. Will his company earn a deal on Shark Tank Season 5? Find out in our FitDeck update!

Shark Tank FitDeck Update

FitDeck Update

  • Entrepreneurs: Phil Black
  • Business: Fitness playing cards
  • Ask: $300,000 in exchange for 20%
  • Result: No deal
  • Sharks: None

Phil brought his work out deck of cards called FitDeck, to the tank. He wanted a low-tech way for people to mix up their workout routine. Each card is printed with a different type of exercise to keep daily fitness routines from getting boring.

Fitdeck Illustrated Exercise Playing Cards for Guided Workouts, Core Blast

Strengthens and tones the entire body (upper, middle, and lower body). Contains illustrations & instructions describing 18 different Core Blast exercises. Pre-arrange cards to create custom sequences or shuffle cards for a random workout.


Fitdeck Illustrated Exercise Playing Cards for Guided Workouts, Core Blast
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The cards cost Phil $2 to make, and he sells them mostly through his website for about $15. He sold half a million decks, but it took seven years. In normal years, the company made about $725,000 in sales, with $120,000 profit. In the year prior to his appearance on the show, Phil sold 55,000 decks, making $640,000 in sales, but zero profit.

Mark Cuban, Daymond John and Robert Herjavec all took issue with Phil’s vision for the company. All 3 sharks went out. Lori Greiner said the exercise market was already saturated, so she too was out, with Kevin O’Leary following out.

With no offers from the sharks, Phil was forced to leave the tank without a deal. What happened next for his company? Keep reading our FitDeck update to find out!

Research for our FitDeck update found that Phil sold his company to Implus, a company that markets outdoor and fitness products. He then went on to start a new company called PrepWell Academy, for which he returned to Shark Tank seeking another investment. If you want to know what happened next and how it’s going, you know where to find out! In the meantime, you can get your own deck on Amazon.

Would you like to learn about the other companies featured on Season 5 Episode 15? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 5 Products Page!

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.