FitDeck Workout Cards Update | Shark Tank Season 5
Fitness buff Phil Black, has created a deck of cards that show different exercises. He wants to make working out simple, convenient and fun. Will his company earn a deal on
Shark Tank FitDeck Update
- Entrepreneurs: Phil Black
- Business: Fitness playing cards
- Ask: $300,000 in exchange for 20%
- Result: No deal
- Sharks: None
Phil brought his work out deck of cards called FitDeck, to the tank. He wanted a low-tech way for people to mix up their workout routine. Each card is printed with a different type of exercise to keep daily fitness routines from getting boring.
Strengthens and tones the entire body (upper, middle, and lower body). Contains illustrations & instructions describing 18 different Core Blast exercises. Pre-arrange cards to create custom sequences or shuffle cards for a random workout.
The cards cost Phil $2 to make, and he sells them mostly through his website for about $15. He sold half a million decks, but it took seven years. In normal years, the company made about $725,000 in sales, with $120,000 profit. In the year prior to his appearance on the show, Phil sold 55,000 decks, making $640,000 in sales, but zero profit.
Mark Cuban, Daymond John and Robert Herjavec all took issue with Phil’s vision for the company. All 3 sharks went out. Lori Greiner said the exercise market was already saturated, so she too was out, with Kevin O’Leary following out.
With no offers from the sharks, Phil was forced to leave the tank without a deal. What happened next for his company? Keep reading our FitDeck update to find out!
Research for our FitDeck update found that Phil sold his company to Implus, a company that markets outdoor and fitness products. He then went on to start a new company called PrepWell Academy, for which he returned to
Would you like to learn about the other companies featured on Season 5 Episode 15? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 5 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!