Fitness buff Phil Black, has created a deck of cards that show different exercises. He wants to make working out simple, convenient and fun. Will his company earn a deal on
Shark Tank FitDeck Update
- Entrepreneurs: Phil Black
- Business: Fitness playing cards
- Ask: $300,000 in exchange for 20%
- Result: No deal
- Sharks: None
Phil brought his work out deck of cards called FitDeck, to the tank. He wanted a low-tech way for people to mix up their workout routine. Each card is printed with a different type of exercise to keep daily fitness routines from getting boring.
The cards cost Phil $2 to make, and he sells them mostly through his website for about $15. He sold half a million decks, but it took seven years. In normal years, the company made about $725,000 in sales, with $120,000 profit. In the year prior to his appearance on the show, Phil sold 55,000 decks, making $640,000 in sales, but zero profit.
Mark Cuban, Daymond John and Robert Herjavec all took issue with Phil’s vision for the company. All 3 sharks went out. Lori Greiner said the exercise market was already saturated, so she too was out, with Kevin O’Leary following out.
With no offers from the sharks, Phil was forced to leave the tank without a deal. What happened next for his company? Keep reading our FitDeck update to find out!
Research for our FitDeck update found that Phil sold his company to Implus, a company that markets outdoor and fitness products. He then went on to start a new company called PrepWell Academy, for which he returned to
Would you like to learn about the other companies featured on Season 5 Episode 15? Follow the links below for our other company updates from the episode.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!