Shower Toga Update | Shark Tank Season 10

After mud runs and outdoor races, Kressa Peterson had no easy way to clean up without showing too much in public. So she came up with Shower Toga, a simple wrap you wear that lets you rinse off and change clothes without anyone seeing you. It makes getting clean after messy events quick, private, and stress-free. Before we take a look at our Shower Toga update, let’s see which shark was interested in securing a deal with Kressa’s company during her pitch.

If you’re short on time, here’s a quick overview of what happened to Shower Toga after Shark Tank.

Kressa entered Shark Tank Season 10, seeking $80,000 for 33% equity in her innovative outdoor shower. After her pitch, she snagged a deal with Mark Cuban and guest shark Alli Webb for $80,000 for 40% equity.

In terms of a Shower Toga update, the company successfully closed its deal with the sharks and used the exposure to expand its customer base beyond athletes to include emergency workers and outdoor enthusiasts.

Shark	Result
Mark Cuban and Alli Webb	Accepted offer of $80,000 for 40% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer

Shark Tank Shower Toga Pitch

• Entrepreneur: Kressa Peterson
• Business: Shower Accessories
• Ask: $80,000 for 33% equity
• Result: $80,000 for 40% equity
• Sharks: Mark Cuban and Alli Webb

Kressa stepped into Shark Tank to pitch Shower Toga, a wearable shower wrap designed for outdoor cleanups.

It lets users rinse off and change clothes in public without exposing themselves. The toga also turns into a duffel bag, storing dirty clothes to prevent a mess.

Her kids demonstrated how it works while her husband, dressed as their mascot “The Dirty Fairy,” handed out samples.

Kressa explained that she created Shower Toga after attending several muddy obstacle course races. She saw a gap for a portable, modest cleaning solution.

Guest shark Alli Webb asked what she did before starting the business. Kressa said she previously ran a home building company in Atlanta.

When the housing market crashed, she moved into high-end horse brokering.

Kevin O’Leary asked how many units she had sold. Kressa said she made $80,000 in sales since November.

Mark Cuban followed up, asking where she sold them. Kressa said she traveled globally, selling the product at obstacle course events.

Robert Herjavec asked for pricing. She shared that the retail price was $34.98, the wholesale price was $16, and it cost $2.85 to produce. The sharks liked the margins.

Kevin wasn’t convinced. He compared it to a garbage bag. Kressa strongly disagreed and said the comparison was off.

She explained that garbage bags tear easily and aren’t designed for safe, modest outdoor use.

Lori Greiner backed her up, saying garbage bags would leak. Alli agreed it was more useful, especially for women needing to undress outside.

Kevin still pushed. He asked who else was buying it.

Kressa said caregivers for the elderly used it because it helped patients feel more comfortable during sponge baths. She called that an untapped market.

Kevin exited. He said he liked her drive, but couldn’t back a product that competes with something worth 99 cents. Kressa asked him to rethink, but he stayed out.

Mark asked about online sales. Kressa said she recently started selling on Amazon but found it tougher than in-person events.

She explained that she had quit her job, rented her home, and hit the road with a trailer to sell Shower Toga at events full-time.

Alli asked what the business meant to her. Kressa said she had survived breast cancer five years ago. She needed something to keep her focused during recovery, and the business became that outlet.

She added that she wanted to expand Shower Toga into disaster relief.

After witnessing Hurricane Katrina’s aftermath in Houston, she believed her product could help reduce infection by providing a way to clean up when water and privacy are limited.

Robert said he wasn’t investing but praised her energy. Lori passed, too, saying Kressa had what it took without her.

However, Mark and Alli teamed up. They offered $80,000 for 40% equity, split between them. Mark suggested changing the product name.

Kressa decided to accept their offer fairly quickly without countering. Let’s get a Shower Toga update to see how the company is doing now.

Shark Tank Shower Toga Update

According to our Shower Toga update, the deal with Mark Cuban and guest shark Alli Webb officially closed after the show.

After the episode aired, Shower Toga expanded its audience beyond athletes. The product gained traction with campers, military personnel, emergency workers, and disaster relief teams.

In 2020, the pandemic forced the company to shift direction. Outdoor events were canceled, cutting off a major source of sales.

In response, Kressa and her team donated nearly $100,000 worth of Shower Togas to frontline healthcare workers.

The goal was to help them shower safely before returning home. Mark supported the effort, which helped raise the brand’s visibility during a challenging time.

That same year, Shower Toga introduced new products. These included a plus-size version and the “Shower To-Go,” a compact shower nozzle that fits water bottles and hydration bladders.

The new items are now available through the Shower Toga website and retailers like Amazon, Walmart, and Camping World.

In 2024, our Shower Toga update found that the company saw consistent growth. Monthly revenue reached about $25,000, with annual figures ranging between $250,000 and $500,000.

A key turning point came when they moved from Facebook ads to TikTok marketing, which brought in more visibility and younger customers.

Shower Toga also appeared on The View with Kevin O’Leary, gaining more national exposure.

Things are looking bright for our next Shower Toga update.

You can find the other company updates from Season 10 Episode 14 here:

• Zookies Cookies Update
• CurlMix Update
• GOGA Goat Yoga Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.