Donovan Brown and Trey Brown came onto
Shark Tank FRSH Update
- Entrepreneurs: Donovan Brown and Trey Brown
- Business: Air Fresheners Subscription Service
- Ask: $200,000 for 5% equity
- Result: $200,000 for 20% equity
- Sharks: Barbara Corcoran
During the FRSH pitch, Donovan and Trey decided to have a little fun with Mark Cuban and gave him an air freshener that was branded with a team that knocked the Mavericks (the NBA team he owns) out of the playoffs last year. He was not pleased and dropped out immediately.
Moving on to the company’s financials, Donovan and Trey shared that FRSH had enjoyed more than $1 million in gross sales. The company utilized a direct-to-consumer approach through a subscription-based model on its website. During the 2022 calendar year, projections are suggesting that FRSH will generate more than $700,000.
The average customer keeps the subscription for four months before canceling. The sharks were confused about what type of customer would purchase a subscription for this type of product. The entrepreneurs suggested that rideshare drivers and taxi drivers were a major segment of their customer base.
Several of the sharks weren’t interested, so they began dropping out one by one. However, Barbara Corcoran decided to offer $200,000 for 20% equity, and Donovan and Trey quickly accepted.
Let’s jump ahead and get a FRSH update and see how the brothers are doing after
The next FRSH update seems promising with Barbara on the team, as she will likely be able to help land more licensing deals and can help create a line of scents geared towards females.
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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!