Ride FRSH Update | Shark Tank Season 14

While brainstorming business ideas in their LA apartment, Donovan and Trey Brown realized that traditional car air fresheners lacked variety, offering only dull designs and limited scents. This inspired them to create Ride FRSH, a subscription-based service that delivers customizable, long-lasting air fresheners with licensed designs. Thus, by addressing a need for a fresher, more modern option, they’ve brought convenience and style to car owners. Find out in our Ride FRSH update and pitch recap to see if they were able to convince the sharks to help them scale.

If you’re short on time, here’s a quick overview of what happened to Ride FRSH after Shark Tank.

Donovan and Trey entered Shark Tank Season 14, seeking $200,000 for 5% equity in their air fresheners subscription service. After their presentation, they secured a deal with Barbara Corcoran for $200,000 for 20% equity.

In terms of a Ride FRSH update, the company secured an order to supply air fresheners to 2,000 AutoZone locations. Further, they expanded their product offerings and partnered with major brands like the NBA and Viacom.

Shark	Result
Barbara Corcoran	Accepted offer of $200,000 for 20% equity
Kevin O’Leary	No offer
Mark Cuban	No offer
Robert Herjavec	No offer
Lori Greiner	No offer

Shark Tank Ride FRSH Pitch

• Entrepreneurs: Donovan Brown and Trey Brown
• Business: Air Fresheners Subscription Service
• Ask: $200,000 for 5% equity
• Result: $200,000 for 20% equity
• Shark: Barbara Corcoran

Donovan and Trey are determined to reinvent the way car air fresheners look and feel.

However, their quest to bring style and convenience to the market led them to seek $200,000 for 5% equity.

They explained that the funds would help boost manufacturing and expand their retail presence, allowing them to meet growing demand and secure a larger share of the market.

Ride FRSH is a high-quality, long-lasting car air freshener delivered through a subscription-based service.

Customers can choose their scents or let Ride FRSH surprise them with new options each month.

To enjoy the service, customers can easily sign up and select from a wide range of scents, including classics and seasonal options.

Further, Ride FRSH also offers licensed air fresheners, such as NBA and SpongeBob-themed designs, which appeal to fans.

Donovan and Trey unveil their NBA-licensed air fresheners, starting with a Golden State Warriors design.

They proudly claim that their air fresheners smell of victory, taking a jab at Mark Cuban’s Dallas Mavericks, who lost to the Warriors in the 2022 NBA playoffs.

To further strengthen their resolve, they argue that car air fresheners have remained stagnant for years. They believe their fresh approach will secure them a deal with one of the sharks.

Mark was frustrated by the brothers and said their marketing strategy was the dumbest he’d ever seen. He’s out.

Meanwhile, Lori Greiner says she loves the scents and acknowledges their blend of traditional and unconventional options.

They have made $1.1 million in lifetime sales. However, year to date (2022), they project a more modest $750,000 in revenue.

Donovan and Trey tell the sharks about a potential deal with AutoZone, one of the largest automotive retailers in the U.S.

They reveal that their products are set to launch in 2,000 of AutoZone’s 6,000 locations, representing a $2.1 million order.

Each two-pack of air fresheners costs just $0.38 to produce. They sell for $8.25, with six-packs priced at $14.99.

In 2021, they made $540,000 in subscription sales but earned only $40,000 in profit, with most subscribers staying active for four months.

Trey impresses the sharks by revealing that the U.S. car air freshener market is worth $300 million.

Despite all of this, Lori feels the products are too male-oriented and suggests adding scents that appeal more to women. For this reason, she also exits the negotiations.

Robert Herjavec shares a traumatic story about being stuck in the backseat of a car, forced to stare at an air freshener. Due to this personal bias, he decided not to invest as well.

Kevin O’Leary has issues with their valuation. He’s out.

In contrast, Barbara Corcoran didn’t quite understand why they wanted to go into retail.

So, Donovan explains that entering retail has always been the goal, especially to combat rising customer acquisition costs.

Barbara offers $200,000 for 25% equity, contingent on closing the AutoZone deal. Donovan counters with 15%, but Barbara holds firm.

After some negotiation, they settled on 20% equity.

As they prepare to leave the stage, Donovan and Trey apologize to Mark, who says, “It’s all good.”

Let’s jump ahead and get a Ride FRSH update and see how the brothers are doing after Shark Tank.

Shark Tank Ride FRSH Update

Our Ride FRSH update found that the deal with Barbara Cocoran closed successfully, thus leading to a $2.1 million order to supply their air fresheners to 2,000 AutoZone locations.

Following this achievement, the Ride FRSH company expanded its product line and distribution channels.

They established licensing agreements with the NBA and Viacom.

In 2023, annual sales had increased to $2.2 million.

At the time of this writing, our research into the Ride FRSH update found that the company has grown to around $750,000 in annual revenue.

We can’t wait to bring you another exciting Ride FRSH update.

For more updates on companies from Shark Tank Season 14 Episode 7, be sure to check the links below:

• Boarderie Update
• Action Glow Update
• Legacy Shave Update

Before you go, check out our Shark Tank Season 14 page for more updates.